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      • Metis Publishers

        Metis list includes both fiction and nonfiction. Some literary authors are Gerbrand Bakker, John Berger, Maurice Blanchot, Anne Carson, Rana Dasgupta, Carlos Fonseca, Georgi Gospodinov, Alasdair Gray, Ursula K. LeGuin, Norman Manea, Javier Marias, Georges Perec, Per Petterson, Andrei Platonov, J.R.R. Tolkien, and Marguerite Yourcenar.  Metis nonfiction list -in History Society Philosophy, Literary Criticism, Arts and People, Critical Science, Gender Studies series- features works of prominent authors such as Benedict Anderson, Alain Badiou, Etienne Balibar, Walter Benjamin, Wendy Brown, Susan Buck-Morss, Judith Butler, Byung Chul-Han, David Harvey, Kojin Karatani, Tim Parks, Adam Phillips, Jacques Rancière, Edward Said, Renata Salecl, Immanuel Wallerstein, Slavoj Zizek and Alenka Zupancic. World-class literary theorists including Mikhail Bakhtin, Gyorgy Lukacs and Tzvetan Todorov, philosophers such as Roland Barthes, Paul Ricoeur and Ludwig Wittgenstein and psychoanalytic masters including Didier Anzieu, Sigmund Freud, Anna Freud, Melanie Klein, Jacques Lacan and D.W. Winnicott are amongst the authors Metis has published.

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      • Trusted Partner
        Events as a Strategic Marketing Tool
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

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      • Trusted Partner
        Sustainable Agricultural Marketing and Agribusiness Development
        December 2023

        Sustainable Agricultural Marketing and Agribusiness Development

        An African Perspective

        by Brighton Nyagadza, Tanyaradzwa Rukasha

        The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

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      • Trusted Partner
        Events as a Strategic Marketing Tool
        Hospitality industry
        May 2014

        Events as a Strategic Marketing Tool

        by Dorothe Gerritsen, Ronald van Olderen

        Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

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      • Trusted Partner
        100 methods for curing Apoplexy
        April 2018

        100 methods for curing Apoplexy

        by Yao Qing, Wu Dahua

        This book conprises two parts:one introduces the basic knowledge of Apoplexy;the other gives concrete methods to guard against Apoplexy.

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      • Trusted Partner
        Sustainable Destination Branding and Marketing
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

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      • Trusted Partner
        OTC Questions: Contraception
        2020

        OTC Questions: Contraception

        Pill, ring, condoms and more

        by Cornelia Schweizer

        Does the coil interfere with MRI? Is a latex allergy the reason for condom intolerance? Does the contraceptive patch stay on whilst swimming? The subject of contraception raises far more questions in the pharmacy than those about the price of a particular contraceptive pill. This book brings together questions from customers about the basic principles, problems and risks of the different methods of contraception: ■ Natural family planning ■ Barrier methods ■ Intrauterine devices (IUD) ■ Hormonal contraceptives ■ Morning after pill (emergency pill) With the aid of patient- and customer-friendly formulated answers and a clarification of the pharmacological and medical background, all questions about the pill, ring, condoms and more can be faced without any problems!

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      • Trusted Partner
        Tourism Planning and Development in Eastern Europe
        September 2022

        Tourism Planning and Development in Eastern Europe

        by Hania Janta, Konstantinos Andriotis, Dimitrios Stylidis

        Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, this book: - Offers a contemporary and insightful outlook of Eastern Europe tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - Uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - Considers post-COVID tourism and the significant role of tourism stakeholders in its re-development. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.

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      • Trusted Partner
        Negotiating with Confidence –Psychological Strategies and Methods

        Negotiating with Confidence –Psychological Strategies and Methods

        With 20 Exercises for Self-Learning

        by T. Fritzsche

        From a psychological perspective, there are many aspects to negotiating. Given the right knowledge of backgrounds and mechanisms, it is an art form possible to get to grips with and put into practice. In an entertaining and informative way, this book introduces the reader to the basics of communication and body language, cooperative negotiation, strategic negotiation, the different personalities of negotiators, and negotiating. Using practical exercises and valuable practical tips, this book takes the reader through the main psychological strategies and methods so he can negotiate in a flexible, goal-oriented, and successful manner.   Target Group: For people who want to improve their negotiating skills.

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      • Trusted Partner
        The Patient Catchers
        April 2021

        The Patient Catchers

        How we are talked into illness

        by Michelle Hildebrandt

        The health market seems to have been unleashed, more and more actors, indications, methods compete for attention. Dr. Michelle Hildebrandt shows how companies, but also doctors and alternative medicine are “catching” patients out of economic interests – and how we are happy to put up with that. So more and more people are being treated unnecessarily or incorrectly with medicine and therapies, while at the same time rogue providers are propagating sometimes dangerous methods instead of calling for life-saving diagnostics. Knowledge is needed in order for patients to overcome their self-inflicted immaturity. Michelle Hildebrandt‘s book makes an important contribution to this.

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      • Trusted Partner
        Mundane methods
        Teaching, Language & Reference
        April 2020

        Mundane methods

        by Helen Holmes, Sarah Marie Hall

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      • Trusted Partner
        Agro-food Marketing
        Economics
        February 1997

        Agro-food Marketing

        by Edited by Daniel I Padberg, Christopher Ritson, Luis Miguel Albisu

        The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

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      • Trusted Partner
        How to Deal with Anxiety and Panic
        Health & Personal Development
        May 2016

        How to Deal with Anxiety and Panic

        by Michael Rufer, Heike Alsleben, Angela Weiss

        Are you or a loved one suffering from anxiety and panic and you are wondering what you can do? To whom you can turn? What the options for treatment are? And how relatives can help? This self-help book gives affected people and their relatives: • clear and comprehensive information based on up-to-date research findings • concrete self-help strategies and exercises with worksheets • descriptions of recognized treatment methods • instructions on coping with stress and using relaxation techniques • detailed answers to frequently asked questions • a helpful list of useful contacts and websites • an idea of how mindfulness can be incorporated. The authors have first-hand knowledge of these problems from their extensive experience of counseling and treating people with anxiety disorders and their relatives. This book summarizes their knowledge in clear and comprehensible form. It is ideal both for self-help and to complement ongoing treatment. Target Group: affected people and their relatives and friends; psychologists, therapists, doctors, counseling centers.

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      • Trusted Partner
        Destination Marketing and Management
        Management & management techniques
        August 2011

        Destination Marketing and Management

        Theories and Applications

        by Edited by Youcheng Wang, Abraham Pizam.

        Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

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      • Trusted Partner
        Ireland and the European Union
        Humanities & Social Sciences
        October 2021

        Ireland and the European Union

        Economic, political and social crises

        by Michael Holmes, Kathryn Simpson, Dimitris Papadimitriou, Kathryn Simpson, Paul Tobin

        This book examines how Ireland's relationship with the EU was affected by a succession of crises in both the Republic of Ireland and Northern Ireland. The financial crisis, the Brexit crisis and the migration crisis were not of equal significance on the island of Ireland. The financial crisis was a huge issue for the Republic but not Northern Ireland, Brexit had a major impact in both polities, the migration and populism issues were less controversial, while foreign policy challenges had a minimal impact. The book provides a summary of the main features of each of the crises to be considered, from both the EU and the Irish perspective. Ireland and the European Union is the first volume of its kind to provide a comprehensive analysis on British-Irish relations in the context of Brexit. It assesses the Withdrawal Agreement and Protocol on Ireland/Northern Ireland, the devolution settlement and the 1998 Agreement, as well as the European dimension to Northern Ireland's peace process. The contributors explore a number of policy areas that are central to the understanding of each of the crises and the impact of each for Ireland. Chapters examine issues such as security, migration and taxation as well as protest politics, political parties, the media, public opinion and the economic impact of each of these crises on Ireland's relationship with the EU.

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      • Trusted Partner
        Tourism Marketing in Western Europe
        November 2021

        Tourism Marketing in Western Europe

        by Nikolaos Boukas, Dimitrios Stylidis

        Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

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      • Trusted Partner
        Towards a just Europe
        Humanities & Social Sciences
        October 2023

        Towards a just Europe

        A theory of distributive justice for the European Union

        by João Labareda

        This highly original book constitutes one of the first attempts to examine the problem of distributive justice in the European Union in a systematic manner. João Labareda argues that the set of shared political institutions at EU level, including the European Parliament and the Court of Justice of the EU, generate democratic duties of redistribution among EU citizens. Furthermore, the economic structure of the EU, comprising a common market, a common currency and a free-movement area, triggers duties of reciprocity among member states. The responsibilities to fulfil these duties, Labareda argues, should be shared by the local, national and supranational levels of government. Not only should the EU act as a safety net to the national welfare systems, applying the principle of subsidiarity, but common market and Eurozone regulations should balance their efficiency targets with fair cooperation terms. The concrete policy proposals presented in this book include a threshold of basic goods for all EU citizens, an EU labour code, a minimum EU corporate tax rate and an EU fund for competitiveness. Labarada argues that his proposals match the political culture of the member states, are economically feasible, can be translated into functioning institutions and policies and are consistent with the limited degree of social solidarity in Europe. This book is a major contribution to the understanding of what a just Europe would look like and what it might take to get us there. This book is relevant to United Nations Sustainable Development Goal 10, Reduced inequalities

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      • Trusted Partner
        Vegetable Production and Marketing in Africa
        Development economics
        June 2011

        Vegetable Production and Marketing in Africa

        Socio-economic Research

        by Edited by Dagmar Mithöfer, Hermann Waibel.

        Vegetables are a significant component of agricultural farming systems in Africa and have recently moved into the focus of research organizations, development partners and policy makers. Beyond income generating opportunities for producers, vegetable production for domestic and export markets is an important driver for growth due to employment opportunities in production, processing and trade. Providing the latest socioeconomic research methodologies alongside empirical examples, this volume explores the potential for vegetable production to alleviate poverty, the impact of food production standards on various stakeholders, an assessment of markets and marketing potential for different crops and advanced economic approaches to production.

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      • Trusted Partner
        Marketing.
        April 2011

        Marketing.

        by Nieschlag, Robert; Dichtl, Erwin; Hörschgen, Hans

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