Sustainable Agricultural Marketing and Agribusiness Development
An African Perspective
by Brighton Nyagadza, Tanyaradzwa Rukasha
Description
The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.
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Author Biography
Dr. Brighton Nyagadza (CIM, Ph.D) is a full time lecturer and A/Chairperson of the Department of Marketing (digital marketing) at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe, a Research Associate of the Institute for the Future of Knowledge (IFK), University of Johannesburg (UJ), South Africa, a full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (ACIM), United Kingdom and a Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. He has published several book chapters in Routledge books, published by Taylor & Francis, New York (USA), Emerald Insight, United Kingdom (UK), Lexington books published by Rowan & Littlefield, Maryland (USA) and in reputable international journals such as Journal of Digital Media & Policy (Intellect), Sustainable Technology & Entrepreneurship (Elsevier), Journal of Fashion Marketing & Management (Emerald), European Journal
Trusted Partner
CABI (CAB International)
CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.
View all titlesBibliographic Information
- Publisher/Imprint CABI / CAB International
- Publication Date December 2023
- Orginal LanguageEnglish
- ISBN/Identifier 9781800622524 / 180062252X
- Publication Country or regionUnited Kingdom
- FormatHardback
- Primary Price 95 GBP
- Pages192
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Dimensions244 X 172 mm
- Reference Code5820
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