Tourism Marketing in Western Europe

by Nikolaos Boukas, Dimitrios Stylidis

Description

Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

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Rights Information

Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.

Author Biography

Dr. Nikolaos Boukas holds a PhD in Management Studies from the University of Exeter, UK. He is currently an Associate Professor of Tourism & Hospitality Management and the Director of the Center for Sustainable Management of Tourism, Sport & Events (CESMATSE) of the European University Cyprus. His research interests are focused on tourism marketing, sustainable tourism development, island tourism, niche tourism and innovative tourism product, cultural heritage tourism management, and youth tourism. His work has been published on several peer-reviewed journals, book chapters, and conference proceedings. Dimitrios Stylidis, Ph.D., is Associate Professor in Tourism Marketing at the University of Crete, Greece. Prior to this, he was Senior Lecturer in Tourism and Research Cluster Leader at Middlesex University London, and a Postdoc Researcher and Visiting Lecturer at the Ben-Gurion University, Israel. Dimitrios holds an MSc and PhD in tourism from the University of Surrey, U.K. His research interests include place image and marketing, tourist destination image and behaviour, tourism impacts and sustainable development. His work has been published in several journals including Tourism Management, Annals of Tourism Research, Journal of Travel Research, and Journal of Sustainable Tourism.

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Bibliographic Information

  • Publisher CAB International
  • Publication Date November 2021
  • Orginal LanguageEnglish
  • ISBN/Identifier 9781789248753
  • Publication Country or regionUnited Kingdom
  • FormatHardback
  • Primary Price 95 GBP
  • Pages256
  • ReadershipProfessional and Scholarly
  • Publish StatusPublished
  • Edition1
  • Copyright Year2021
  • SeriesCABI Regional Tourism Series

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