Economics
Agro-food Marketing
Edited by Daniel I Padberg, Christopher Ritson, Luis Miguel Albisu
Description
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.
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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
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View all titlesBibliographic Information
- Publisher CAB International
- Publication Date February 1997
- Orginal LanguageEnglish
- ISBN/Identifier 9780851991443
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 49.95 GBP
- Pages512
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year1997
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