Management & management techniques

Destination Marketing and Management

Theories and Applications

Edited by Youcheng Wang, Abraham Pizam.

Description

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

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Rights Information

Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.

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Bibliographic Information

  • Publisher CAB International
  • Publication Date August 2011
  • Orginal LanguageEnglish
  • ISBN/Identifier 9781845937621 / 1845937627
  • Publication Country or regionUnited Kingdom
  • FormatHardback
  • Primary Price 90 GBP
  • Pages384
  • ReadershipProfessional and Scholarly
  • Publish StatusPublished
  • Copyright Year2011

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