Sustainable Destination Branding and Marketing
Strategies for Tourism Development
by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
CABI (CAB International)
CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.View all titles
- Publisher CAB International
- Publication Date January 2020
- Orginal LanguageEnglish
- ISBN/Identifier 9781786394286 / 1786394286
- Publication Country or regionUnited Kingdom
- Primary Price 95 GBP
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2020
- Dimensions244 X 172 mm
- Reference Code4266
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