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December 2023Sustainable Agricultural Marketing and Agribusiness Development
An African Perspective
by Brighton Nyagadza, Tanyaradzwa Rukasha
The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.
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Management & management techniquesAugust 2011Destination Marketing and Management
Theories and Applications
by Edited by Youcheng Wang, Abraham Pizam.
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
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Trusted Partner
August 2020Handbook of Phytosanitary Risk Management
Theory and Practice
by Charles Yoe, Robert Griffin, Stephanie Bloem
Phytosanitary risk management is essential to the global economy as well as the world's ability to feed itself. This book is about understanding the fundamentals of phytosanitary risk management for trade and non-trade issues, and how to manage those risks in an effective and efficient manner that is consistent with the international regulatory framework. Its purpose is to provide the international phytosanitary community and its principal stakeholders with a strong foundation in risk management concepts and a thorough guide to best practices. Starting with the conceptual background necessary for understanding risk management, this book then covers a risk management model with a detailed description of the structure and processes necessary for best practice risk management in the global economy. This is followed by an in-depth look at the continuum of phytosanitary measures with a laser-like focus on key risk management issues, and the book concludes with a final section devoted to an examination of the most compelling risk management issues of the day. This book is: - A comprehensive exposition of phytosanitary risk management. - Valuable both to the experienced risk manager and to those getting started in the field. - Written by a team of experts with extensive professional phytosanitary work experience and knowledge of plant health. Written for professionals, practitioners and policy makers who work in the international trade of plants and plant products and allied fields, this book provides the global phytosanitary community and its principal stakeholders with a practical guide to best risk management practices.
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Trusted Partner
Humanities & Social SciencesMay 2005Political marketing
A comparative perspective
by Darren Lilleker, Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;
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Trusted Partner
Political partiesMay 2005Political marketing
A comparative perspective
by Edited by Darren Lilleker and Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
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Trusted Partner
Geography & the EnvironmentAugust 2022Festival and Event Tourism
Building Resilience and Promoting Sustainability
by Anukrati Sharma, Jeetesh Kumar, Bakhodir Turaev, Priyakrushna Mohanty
Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination marketing aspects of festivals and events. It: - Reviews the common trends, trajectories and competition in the event tourism market; - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation; - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Also covering important issues such as the marketing, branding and promotion of events, this book unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.
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Trusted Partner
September 2024Customer Experience Management in the Caribbean
Concepts, Case Studies and Challenges
by Leslie-Ann Jordan, Anne P. Crick, Paul Anderson, Elaine Commissiong, Noel M. Cowell, G. Anthony Ferguson, Koen Hietbrink, Jacqueline Huggins, Michelle McLeod, Candice Petgrave, Juliana Samuel, Trevor A. Smith, Tiersa Smith-Hall, Evora Mais Thompson, Sumit Verma, Nadane Y. Wright
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies; - Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean; - References of best practices to address critical issues affecting the delivery of a quality customer experience. Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.
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Trusted Partner
Business, Economics & LawJune 2019China-Africa Economic and Trade Cooperation:
Case Studies and Plans
by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee
China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.
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Trusted Partner
Humanities & Social SciencesJune 2004The political marketing revolution
Transforming the government of the UK
by Jennifer Lees-Marshment
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
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Trusted Partner
July 2023Urban Pest Management
An Environmental Perspective
by Partho Dhang
The management and control of pests in the urban environment in the 21st Century faces many challenges. Pest populations adapt to changing conditions brought about by environmental changes caused by global warming, human population growth, and increased pollution. Urban pests are able to expand their ranges, densities, and habitats, sometimes causing large-scale damage and disease. This book provides collective insights from academic and industry experts on perspectives concerning urban pest management and regulatory innovations arising from the rapid onset of recent environmental challenges. Chapter topics address pest biology, advances in urban pest management practices, emerging urban pest control developments, new technologies, and regulations. The book describes new methods of pest control, their impacts on human health and the environment, and strategies for integrated management limiting the use of chemicals. It provides a practical resource for researchers and policy makers in pest management, urban health, medical entomology and environmental science. · An up-to-date and comprehensive resource on environmental urban pest management · Designed to appeal to pest control operators, public health professionals, and a range of field workers, as well as researching academics and graduate students · Brings both academic and industry experts together in one volume
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Trusted Partner
Business, Economics & LawDecember 2018World Heritage Sites
Tourism, Local Communities and Conservation Activities
by Takamitsu Jimura
Heritage is a growing area of both tourism and study, with World Heritage Site designations increasing year-on-year. This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for different destinations. World Heritage status is a strong marketing brand, and proper heritage management and effective conservation are vital, but this tourism must also be developed and managed appropriately if it is to benefit a site. As many sites are located in residential areas, their interaction with the local community must also be carefully considered. This book: - Reviews new areas of development such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks. - Includes global case studies to relate theory to practice. - Covers a worldwide industry of over 1,000 cultural and natural heritage sites. An important read for academics, researchers and students of heritage studies, cultural studies and tourism, this book is also a useful resource for professionals working in conservation, cultural and natural heritage management.
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Trusted Partner
Business, Economics & LawMarch 2024Markets and power in digital capitalism
by Philipp Staab
Today's global capitalism runs through digital networks. Its leaders are internet giants such as Google, Apple, Amazon and Tencent. Their technologies are ubiquitous: we carry high-performance computers around in our pockets, manage our lives in the cloud and display them on social media. They have also literally privatised the market, transforming capitalism in the process. Philipp Staab takes us on a virtual tour of modern digital capitalism. He shows how digital surveillance and evaluation practices have proliferated throughout the economy, exacerbating social inequality in the process. What is specific to digital capitalism, Staab argues, is the emergence of 'proprietary markets'. In the past the focus was on producing things and selling them at a profit. Today the meta-platforms extract their profits by owning the market itself.
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Trusted Partner
Hospitality industryMay 2014Events as a Strategic Marketing Tool
by Dorothe Gerritsen, Ronald van Olderen
Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
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Trusted Partner
Science & MathematicsOctober 2017Blackberries and Their Hybrids
by H Hall, R Funt
This practical book provides a comprehensive and accessible overview of all aspects of the commercial production of blackberries and their hybrids, covering plant growth and development, cultivar description and selection, propagation, pruning, soil and water management, postharvest management, economics and marketing, and pest identification and management. Cultivated blackberries are a relatively new crop, but with new cultivars and cultural practices they are now grown and available worldwide. Production regions have expanded internationally due to innovative methods showing much promise and evidence of human health benefits. Blackberries and Their Hybrids explains the many complex steps involved in producing a conventional or an organic crop for the fresh and processed markets, and: - Contains information gathered from global sources - Is appropriate for areas that can produce blackberries for the local, domestic and/or export markets - Includes full-color images throughout Authored by a team of experts, this book is essential for growers, extension workers, fruit industry personnel, students, and lecturers involved in the commercial production of blackberries and their hybrids.
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Trusted Partner
Business, Economics & LawFebruary 2020Events as a Strategic Marketing Tool
by Dorothé Gerritsen, Ronald van Olderen
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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Trusted Partner
Business, Economics & LawJanuary 2020Sustainable Destination Branding and Marketing
Strategies for Tourism Development
by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
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Trusted Partner
Technology, Engineering & AgricultureNovember 2020Sweet Cherries
by Lynn Long, Gregory Lang, Clive Kaiser
This new book provides comprehensive coverage of the history, genetic improvements, production physiology of growth and cropping, orchard establishment and management, and harvest considerations for sustainable cherry production. Sweet cherries are a specialty crop, subject to significant production risks for growers, yet with high potential market returns due to strong consumer demand for the fruit's intensely enjoyable flavour and nutraceutical benefits. Written by a renowned team of experts, this book emphasises the scientific principles underlying cherry production practices. It acts as a resource for a scientific foundational understanding of plant growth and cropping, providing the key to both reasoned choice of orchard practices and the solution of future problems. The book: - Covers improved sweet cherry fruiting varieties and rootstocks. - Describes state-of-the-art tree training and production systems. - Considers production risk management technologies and decisions. Heavily illustrated and presented in full colour throughout, Sweet Cherries is written with practical details and underlying physiological concepts for use by beginning and established fruit growers, consultants, and advisors, with a primary focus on fresh market sweet cherries, in addition to students and professionals in horticulture.
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Trusted Partner
Political partiesAugust 2008Political marketing and British political parties (2nd Edition)
by Jennifer Lees-Marshment
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
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Trusted Partner
Health & Personal DevelopmentMay 2016How to Deal with Anxiety and Panic
by Michael Rufer, Heike Alsleben, Angela Weiss
Are you or a loved one suffering from anxiety and panic and you are wondering what you can do? To whom you can turn? What the options for treatment are? And how relatives can help? This self-help book gives affected people and their relatives: • clear and comprehensive information based on up-to-date research findings • concrete self-help strategies and exercises with worksheets • descriptions of recognized treatment methods • instructions on coping with stress and using relaxation techniques • detailed answers to frequently asked questions • a helpful list of useful contacts and websites • an idea of how mindfulness can be incorporated. The authors have first-hand knowledge of these problems from their extensive experience of counseling and treating people with anxiety disorders and their relatives. This book summarizes their knowledge in clear and comprehensible form. It is ideal both for self-help and to complement ongoing treatment. Target Group: affected people and their relatives and friends; psychologists, therapists, doctors, counseling centers.
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Trusted Partner
Science & MathematicsMarch 2022Key Questions in Urban Pest Management
A Study and Revision Guide
by Partho Dhang, Philip Koehler, Roberto Pereira, Daniel D Dye II
Urban pests are common all over the world. These include cockroaches, flies, mosquitoes, bed bugs, ticks, fleas, ants, termites, rodents and others. These pests thrive in human structures, where there is food, warmth and places to hide. Urban pests are one of the leading causes of illnesses in humans due to allergies, bites, food contamination and phobias. They can also cause significant damage to property and structures. Knowledge and training in this field is vital for professional and trainee pest managers. This book is specifically intended to provide an aid to such candidates. The book contains 500 multiple-choice questions (and answers) grouped into the following major topic areas: · The history of urban entomology · Household pests · Cockroaches · Flies · Mosquitoes · Bed bugs · Termites · Sporadic pests · Stored product pests · Vertebrate pests · Pesticides and pesticide formulations · Handling pesticides · Integrated Pest Control Produced in a convenient format that can be used at any time in any place, the book allows the reader to learn and revise the subject and much more. Its structure allows the study of one topic area at a time, progressing through a simple introduction followed by key revision questions, many of which require students to use their practical knowledge. The answers to each of the questions are provided at the end with short explanations wherever appropriate.
