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      • TURLA (Turkish Literature Abroad)

        TURLA Meetings organized by the Association of Press and Publishers is an online copyrights platform, that has adapted to the ongoing changes in the world. TURLA Meetings, sponsored by the Ministry of Culture and Tourism, introduces Turkish publishers to international publishing professionals and enables online copyrights meetings for Turkish publishers.    TURLA Meetings which is the first international online publishing platform in Turkey will take place between 17 - 19 November 2020. The program will give Turkish and international publishers the opportunity to hold copyrights meetings and matchmaking activities. Within the context of TURLA Meetings the publishers from Turkey and around the world will meet with live video B2B meetings on the website for 3 days.   The Turkish publishers who contribute to TURLA's catalogs and the international publishers from the different countries can create their profiles and online publishing house showcases on the TURLA Meetings website. The publishers can also continue to promote their books on their online showcases outside of the event dates.   TURLA Meetings collects international book fairs and the international publishing market on one website, for the easy access of Turkish publishers.

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      • Editorial Moho

        EDITORIAL MOHO: this Mexican publishing house started in the 1995. Since then, it has focused on expressions in which parody, irony, realism and urban miscellaneous prevail.

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      • Trusted Partner
        Technological Innovation and AI for Sustainable Development in Events and Festivals
        June 2025

        Technological Innovation and AI for Sustainable Development in Events and Festivals

        by Anukrati Sharma, Jeetesh Kumar, Shruti Arora, Janitha Kularajasingam, Jugindar Singh Kartar Singh, Anila Thomas

        From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful contributions to a sustainable future. It anticipates the imminent transformation of festivals and events through technological innovation and AI implementation. It will allow the reader to gain insights into how automation streamlines logistics, optimizes marketing efforts, and enhances the overall attendee experience. The book offers readers: · A cutting-edge exploration of the transformative impact of technologies and artificial intelligence on the events and tourism industries. · Oversight of how new technology can align with the United Nations' 17 Sustainable Development Goals - readers can anticipate insights into how AI can contribute meaningfully to understanding and addressing pressing global challenges. · Practical insights for stakeholders including actionable insights that go beyond theory. It will be an essential reference for academic researchers and practitioners within events and tourism management.

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      • Advances in Cereals Processing Technologies
        Forestry & related industries
        May 2021

        Advances in Cereals Processing Technologies

        by Gopal Kumar Sharma , Anil Dutt Semwal & Dev Kumar Yadav

        The current book provides extensive knowledge on cereals processing, which is essential for commercializing food products and fresh produce. This book also covers food laws and regulations from an Indian perspective, which play a crucial role in the commercialization process. Additionally, it covers recent trends in cereals-based products, updates in legumes and pulses-based convenience and processed foods, and the evolution of bakery and confectionery technology. The book also includes a chapter on the technological evaluation of milling, as well as the process of fermentation, which has been used for preserving cereals-based foods using general and specific microorganisms. The science and technology behind fermented foods based on cereals and pulses are well explained in this book. Furthermore, the book covers the most important quality attributes related to cereals processing, including rheological and thermal changes that occur when extrinsic factors such as moisture and temperature are altered. The book also covers recent updates in sugar, honey, jaggery, and salt processing, as well as the self-life stability of products with respect to various chemical parameters, which is affected by oxidative changes in processed foods.

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      • Immunology
        Agriculture & farming
        August 2015

        Immunology

        by Dushyant Kumar Sharma

        Immunology is the study of immunity or immune system, the system which is involved in the protection of the body from various types of infections. When a foreign substance invades the body, the body evokes various mechanisms to protect itself. To comprehend the subject like immunology, it is essential to study it in its all aspects. This book is a unique approach to understand the fundamentals and emerging trends of immunology in a very simple and self-explanatory form. The book is divided into twenty s covering all important areas of immunology which are essential for proper understanding of the subject. Besides covering fundamental concepts of immunology, there is a separate on Immunotechniques which are commonly used in laboratories. A comprehensive Glossary of important terms has also been included in the book for quick reference.

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      • Illustrated Immunology
        Microbiology (non-medical)
        September 2022

        Illustrated Immunology

        by Dushyant Kumar Sharma

        Illustrated Immunology explains the complexities of a fast-changing subject in a simple and lucid manner. The book not only gives a clear and comprehensive view of immune system but also provides up-to-date knowledge on the latest developments in the field of immunology. A large number of hand-drawn, simple and well labelled illustrations will not only help the students to understand various concepts of immunology easily but also make the book interesting and self-explanatory. Illustrated Immunology is useful for the undergraduate and postgraduate students of life science, microbiology, biotechnology and medicine.

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      • Small Millets and Pseudo Cereals for Nutritional and Health Security
        Food & Drink
        January 2022

        Small Millets and Pseudo Cereals for Nutritional and Health Security

        by Gopal Kumar Sharma, Anil Dutt Semwal,Pal Murugan Muthaiah & Janifer Raj Xavier

        The prime focus of this book titled Small Millets and Pseudo Cereals for Nutritional and Health Security is to present systematically the importance as well as critical research carried out across the world on these climate complaint crops, their origin, cultivation methods, pre and post-harvest information, processing, chemical composition nutritional composition, physico-chemical characteristics, processing technology, health promoting attributes, traditional and modern foods to scientific fraternity, student community and general public. The book will be highly useful to common consumer also for making nutritious food of choice. The 20 chapters in this book have been authored by reputed contributors having in-depth knowledge of their specialization from government, industry and academia. This book will be an essential reference for researchers, academicians, students for research and development activities as well as government officials and policy makers to address the issue of malnutrition in rural areas. This book will certainly drive future research in unexplored areas of traditional foods based on nutri cereals and pseudo cereals.

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      • Trusted Partner
        Sustainable Destination Branding and Marketing
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

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      • Potato: Science and Technology in Sub-Tropics
        Agronomy & crop production
        June 2021

        Potato: Science and Technology in Sub-Tropics

        by Anand Kumar Singh,Swarup Kumar Chakrabarti, Brajesh Singh,Jagdev Sharma & Vijay Kumar Dua

        This book in its 20 chapters elaborates the latest scientific knowledge and technological achievements for development of potato in sub-tropics and also suggests the future strategies for likely adoption. It is our sincere belief that it would act as a compendium of potato research in the country and similar regions and researchers, students and other stakeholders will benefit from the compiled information in a big way.

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      • Plant Cytology and Genetics
        Cellular biology (cytology)
        June 2020

        Plant Cytology and Genetics

        by Vijay Sharma, Kamaluddin & Vivek Kumar Singh

        The present book is an attempt to give an understanding of the basic concepts and practical approach of the Cytology and Genetics. It covers all the spheres regarding cytology and genetics like information on microscope, cell division, Mendelian principle of heredity, linkage and their detection, gene mapping through recombination, multiple alleles, gene interaction and probability. The practical outlined in this manual will benefit the students and teachers of Biological and Agricultural Sciences.

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      • Agro-Enterprises for Rural Development and Livelihood Security
        Rural planning
        January 2011

        Agro-Enterprises for Rural Development and Livelihood Security

        by J.P. Sharma, S. K. Dubey, R Roy Burman & Nishi Sharma

        The current multi-pronged challenges of Indian agriculture demand for searching the viable alternative for restoring farmers and rural youths confidence in the agricultural vocation. Agri-enterprises offer such opportunities to help the agrarian communities to enhance their farm productivity and enhance income from the per unit of land and time. The present book on Agro-enterprises for Rural Development and Livelihoods Security is an excellent synthesis of scholarly concepts, cases and methodologies pertaining to enterprise promotion in agriculture and the related dimensions. For the benefit of the readers, the book has been divided into three segments. The first part deals with need for micro-enterprise promotion in agriculture, resource appraisal for micro-enterprise development, developing the self, characteristics of potential entrepreneurs and related aspects. The major aim of this section is to explore, unfreeze and broaden the cognitive and affective domain of the readers so that a desirable mindset among them may be created at the initial stage so that an effective learning may take place in the subsequent chapteIn the second dimension of the book, readers may find the description of varieties of technological options. These include the appropriate technologies and enterprises related to vegetable cultivation, protected cultivation, seed production, food processing, poultry farming, bee-keeping, dairy production and processing, fishery based enterprise, livestock and piggery based technological options having entrepreneurial potential. The successful experiences of the agri entrepreneurs are also shared in this section. The third and most important part of the book emphasizes on support system required to initiate and sustain the agri-enterprise. These include necessary management related interventions, trade, export, quality standards and other inter-related issues which would definitely enable readers to comprehend how to be successful agri-preneur. Besides, the role of civil society organizations for economic independence in rural India has also been narrated. On-line trading, project monitoring and evaluation and related issue for agricultural commodities are deliberated by the renowned authorities of the above fields.

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      • Frost
        Agriculture & farming
        September 2022

        Frost

        Stress Mitigation in Subtropical Fruit Orchards

        by Shashi Kumar Sharma

        Subtropical regions are the areas experiencing hot summer and cold or frosty winters. Such regions lie between the temperate and tropical latitudes on the south and north of the equator. Under the NW sub-Himalayan conditions and in the adjoining plains, frost is a serious threat, especially for fruit crop cultivation. The cultivation of evergreen subtropical plants always remains under the threat of frost damage. Agricultural research has made significant advances in crop production practices but the technology for effective frost protection is still lacking. Scientists worldwide are working with enthusiasm, tenacity and dedication to keep up with this threat. This book is a collection of information developed by the author and by others across the globe on the management of frosty situations. It is an initiative for developing understanding amongst the masses about frost, frost-induced freezing and options which can be explored for mitigating its ill effects. Besides giving an overview of frost and its impact on subtropical fruit plantations, this book is an attempt to convey a simplified version of the information on orchard energy balance, mechanism of damage to plant tissues and biomolecular aspects of plant defence. Keeping growers perspectives in mind, the practical aspects and elaborations derived from open field studies have been duly considered while describing the frost sensitivity of crops, damage symptoms, frost prediction, delineation of frost-prone areas, and frost impact mitigation. The book is therefore a comprehensive narrative of theoretical and practical aspects of frost and its impact mitigation.

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      • Canine Mammary Tumor
        Science & Mathematics
        December 2022

        Canine Mammary Tumor

        by B.V. Sunil Kumar, Anuradha Sharma &, Yashpal Singh Malik

        Canine mammary tumor is an important concern among both owners and veterinarians. Though frequency of mammary tumors varies in different species, canines are the most frequently affected ones, with prevalence about 3 times higher than humans. The book presents information on different types of canine mammary tumors and their features, symptoms, their predisposing factors and molecular marker-based diagnosis and prognosis of tumors. It also highlights many other advanced diagnostic techniques and current trends in therapeutics and surgery for their efficient clinical management. The work lays emphasis on the importance of immunotherapeutics and upcoming and improved vaccines to cure these tumors. It will be useful for veterinary clinicians, students and researchers for their overall awareness.

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      • Improved Agriculture & Allied Practices for Farmers
        Technology, Engineering & Agriculture
        July 2019

        Improved Agriculture & Allied Practices for Farmers

        by JPS Dabas, Ambrish Kumar Sharma, Nishi Sharma, B.K.Singh & Pratibha Joshi

        The book at hand, attempts to highlight the dimensions of improved Agricultural and allied technologies for farmers. The first part of the book covers the crop production technologies for rice, mustard, lentil, sugarcane besides IFA model and SRI techniques. The segment of Horticultural Production Technology highlights the protected cultivation, vegetable fruit, floriculture and diversification for nutritional security and prosperity. The Crop Protection unit includes information on weed management, Nematode management and integrated pest management. The natural Resource management components cover the topics on soil testing bio fertilizer, water management and biogas.

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      • Advances in Fermented Foods and Beverages
        Beverages
        July 2021

        Advances in Fermented Foods and Beverages

        by Gopal Kumar Sharma , Anil Dutt Semwal & Janifer Raj Xavier

        The prime focus of this book is to present systematically the importance as well as critical research carried out across the globe to benefit humankind by use of fermentation technology which brought revolutionary changes in improving the health of consumer and thrown light on the changes brought down in the form of nutrition, flavor, their beneficial effect on gut micro biota and enhancement of shelf life to reasonable times. This book is unique and provides an up-to-date comprehensive reference of fermented foods and beverages. The handbook of fermented foods provides in-depth information on seven categories of fermented foods prepared using cereals, pulses, millets, fruits and vegetables, fish, meat and dairy produce. Chapters are devoted specifically for fermentation of major foods and their health benefits. Recent trends in genetic manipulation of lactic acid bacteria, safety aspects of complex microorganisms used in production of fermented foods and their impact on human micro biome has been elucidated. Effect of fermentation process on shelf stability, rheology and sensory attributes, bioactive and anti-nutritional components and flavor and aroma profile are also outlined in detail. Recent trends in fortification, interventions of nanotechnology in packaging of fermented foods and challenges faced by industry in scale up and automation of production of fermented foods has been discussed. Moreover, importance of submerged and solid state fermentation, enzyme production, wine making, role of prebiotics and probiotics in modulation of health are also outlined. The 23 chapters in this book have been authored by reputed contributors having in-depth knowledge of their specialization from government, industry and academia making this book an essential reference for researchers, academicians, students as well as functional food experts and it will certainly drive future research in unexplored areas of traditional fermented foods and reveal importance of modern technological interventions in the field of fermentation technology of foods.

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      • Solid and Hazardous Waste Management
        Agriculture & farming
        June 2022

        Solid and Hazardous Waste Management

        by Sunil Kumar

        Solid Waste Management has been a major challenge for the Urban local bodies in developing countries like India. It is one of the major concerns for the environmental managers, industry personnel and policymakers. It has been one of the areas on which the research community focused the greatest energy in the last couple of decades. This book offers readers methodical and technological aspects of solid and hazardous waste management, Challenges associated with waste management in developing countries, Techno-economic assessment of waste management systems in the Indian context. Special emphasis is given on applying advanced technologies coupled with novel tactics used for sustainable solid waste management, and various environmental impacts caused due to improper waste management practices are also discussed in detail. Environmental education and communication as a foundation in sustainable development, an essential aspect for strict enforcement of various environmental policies, is also explicated in the present book.

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      • Food and Nutritonal Security By Sustainable Agriculture
        Agriculture & farming
        June 2014

        Food and Nutritonal Security By Sustainable Agriculture

        Methods To Attain and Sustain

        by Bijesh Kumar Mishra, Sunl Kumar & Jagesh Kumar Tiwari

        This book contains s written by young enthusiastic scientists, teachers and researchers who are involved in research, teaching and extension of modern scientific agricultural principles and practices in different parts of India. Attempts have been made to cover various aspects of modern agriculture viz. genetic improvement of crop plants, modern methods in plant breeding, seed science, ground water resources management, integrated farming systems, horticultural crops, biological control for sustainable agriculture, underutilized fruit plants health enhancing foods, role of enzymes in food processing, bioinformatics and molecular diagnostics etc., but still many facets lingering due to vast nature of agriculture itself. The major aim of this book is to provide glimpse of important arena to enhance food and nutritional security in a sustainable way.

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      • Climate Change and Environment
        Geography & the Environment
        May 2016

        Climate Change and Environment

        Concepts and Strategies To Mitigate Impacts

        by Devesh Sharma & K.C.Sharma

        The book comprises of topics on concepts of climate science and strategies to mitigate the impacts. The book therefore, covers topics of wider areas such as urbanization, coping strategies, water resources, watershed, land use patterns, atmospheric deposition, agriculture, carbon footprint etc. The book provides comprehension on which the researchers in the field may on which they can build up understanding on issues to be addressed. The articles are designed to interpret experiments, observations from the field and theory to understand the subject of climate change and its impacts.

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      • Trusted Partner
        Nutrient Deficiencies of Field Crops
        Botany & plant sciences
        December 2013

        Nutrient Deficiencies of Field Crops

        by Prakash Kumar, Manoj Kumar Sharma

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      • Dryland Horticulture
        Gardening
        August 2019

        Dryland Horticulture

        by M.K. Jatav, P.L. Saroj & B.D. Sharma

        Sustainable livelihood security of resource poor farmers is the top priority for the nation today. However, there is wide gap in productivity of various horticultural commodities among different eco-regions, where horticulture can play significant role particularly in arid and semi arid regions, it is far below than the potential productivity. Hence, sustained and steady growth in rural income is critical for positive impact on living standard of various stakeholders. Therefore, an appropriate strategy needs to be devised for such climatically vulnerable regions. The net income of farmers can surely be increased by efficient management of nutrient, water and agri-input, integrated horticulture based farming system, better market price realization, post harvest management and value addition, integration of secondary enterprizes and thereby improving productivity of arid and semi-arid horticultural crops. In this book, several such interventions are given inform of various chapters which will be of immense use improving the productivity and profitability of horticultural commodities.

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