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      • E-planet Educational Services

        About E-planet E-planet Educational Services is an international organisation created by a dedicated and enthusiastic team of experts on education, marketing and development. Our goal is to provide our partners, students and customers with top-level services and products. That is why we have developed a unique, fully integrated company for ESL (English as a Second Language) educational services and business training. We combine traditional methods with cutting-edge technology to achieve a variety of purposes!

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      • Bajek Publisher Services

        Book, Magazine, Retail Specialist. Edward “Ed” Bajek began working in the publishing industry in 1984. Ed has worked domestically and internationally in RIGHTS SALES, sales, distribution, circulation, marketing, merchandising and logistics for books and magazines. Ed has worked with some of the largest publishers, wholesalers, and disturbers in the world.

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      • Trusted Partner
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

      • Trusted Partner
        2023

        Pharmacy Services

        Future on site

        by Dr. S. Werner and T. König

        Make it simple! The pharmacy can do more than just provide medicines. In this book, two smart authors show what ideas are out there for pharmacy services and how they can be offered. This involves much more than just the pharmaceutical services that are paid for. Digitalisation makes many things possible. Optimised operational processes, broad knowledge and skills become further services that offer good opportunities for the on-site pharmacy. Here you can read about • what contemporary services are available, how they can be introduced, and what they should cost, • why telemedicine and appointment booking software can be helpful strategies, and • how pharmacies can effectively counter the mail-order trade. From the content: pharmaceutical counselling in and outside the pharmacy on health topics, prevention and medicinal products, services for specific target groups, distributing and blistering, vaccination, determination of physiological values and much more.

      • Trusted Partner
        Hospitality industry
        May 2014

        Events as a Strategic Marketing Tool

        by Dorothe Gerritsen, Ronald van Olderen

        Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

      • Trusted Partner
        December 2023

        Sustainable Agricultural Marketing and Agribusiness Development

        An African Perspective

        by Brighton Nyagadza, Tanyaradzwa Rukasha

        The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

      • Trusted Partner
        Humanities & Social Sciences
        January 2025

        England’s military heartland

        Preparing for war on Salisbury Plain

        by Vron Ware, Antonia Dawes, Mitra Pariyar, Alice Cree

        A considered investigation of a long-standing army base's impact on the British countryside. What is it like to live next door to a British Army base? Beyond the barracks provides an eye-opening account of the sprawling military presence on Salisbury Plain, drawing on a wide range of voices from both sides of the divide. Targeted for expansion under government plans to reorganise the UK's global defence estate, the Salisbury 'super garrison' offers a unique opportunity to explore the impact of the military footprint in a particular place. But this is no ordinary environment: as well as being the world-famous site of Stonehenge, the grasslands of Salisbury Plain are home to rare plants and wildlife. How does the army take responsibility for conserving this unique landscape as it trains young men and women to use lethal weapons? Are its claims that its presence is a positive for the environment anything more than propaganda? Beyond the barracks investigates these questions against the backdrop of a historic landscape inscribed with the legacy of perpetual war.

      • Trusted Partner
        Humanities & Social Sciences
        January 2025

        England’s military heartland

        Preparing for war on Salisbury Plain

        by Vron Ware, Antonia Lucia Dawes, Mitra Pariyar, Alice Cree

        What is it like to live next door to a British Army base? England's military heartland provides an eye-opening account of the sprawling military presence on Salisbury Plain, drawing on a wide range of voices from both sides of the divide. Targeted for expansion under government plans to reorganise the UK's global defence estate, the Salisbury 'super garrison' offers a unique opportunity to explore the impact of the military footprint in a particular place. But this is no ordinary environment: as well as being the world-famous site of Stonehenge, the grasslands of Salisbury Plain are home to rare plants and wildlife. How does the army take responsibility for conserving this unique landscape as it trains young men and women to use lethal weapons? Are its claims that its presence is a positive for the environment anything more than propaganda? This book investigates these questions against the backdrop of a historic landscape inscribed with the legacy of perpetual war.

      • Trusted Partner
        September 2022

        Tourism Planning and Development in Eastern Europe

        by Hania Janta, Konstantinos Andriotis, Dimitrios Stylidis

        Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, this book: - Offers a contemporary and insightful outlook of Eastern Europe tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - Uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - Considers post-COVID tourism and the significant role of tourism stakeholders in its re-development. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.

      • Trusted Partner
        Business, Economics & Law
        February 2025

        The political economy of Turkey’s integration to Europe

        Uneven development and hegemony

        by Elif Uzgören

        This book examines Turkey's integration with Europe within structural dynamics of globalisation from a critical political economy perspective. Critical approaches have been sidelined within European Studies. Turkish enlargement is not an exemption. The analyses are based on original data generated by 109 interviews conducted in 2010, 2017 and 2023 with five categories of actors: representatives of capital and labour, political parties, state officials, and struggles around ecology, patriarchy and migration. It argues that the pro-membership was hegemonic in the 2000s which was contested by two rival class strategies, Ha-vet and neo-mercantilism. In the 2010s, pro-membership is no longer hegemonic within rising critical tone of social forces supporting rival class strategies. Unevenness of Turkey's trajectory of integration to Europe is likely to be consolidated through market integration and management of migration through transactional approach.

      • Trusted Partner
        November 2021

        Tourism Marketing in Western Europe

        by Nikolaos Boukas, Dimitrios Stylidis

        Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

      • Trusted Partner
        Management & management techniques
        August 2011

        Destination Marketing and Management

        Theories and Applications

        by Edited by Youcheng Wang, Abraham Pizam.

        Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

      • Trusted Partner
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

      • Trusted Partner
        Economics
        October 2000

        Employment Dynamics in Rural Europe

        by Edited by Ida J Terluin, Jaap H Post

        In many European countries, there has been a decline in the agricultural labour force, providing a major challenge for the rural economy and society. This book provides an analysis of rural employment dynamics in European Union (EU) member states.

      • Trusted Partner
        Sport & leisure industries
        October 2004

        Improving Tourism and Hospitality Services

        by Eric Laws

        Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.

      • Trusted Partner
        Economics
        February 1997

        Agro-food Marketing

        by Edited by Daniel I Padberg, Christopher Ritson, Luis Miguel Albisu

        The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

      • Trusted Partner
        Applied ecology
        October 2011

        Grassland Productivity and Ecosystem Services

        by Tony Parsons, Dennis Poppi, Sophie Prache, Andrew W Illius, John McIvor, David Kemp, Sebastien Fontaine, Roland Bol, Stewart F Ledgard, Nina Buchman, Andreas Luescher, Richard McDowell, Luc Abbadie, Phil Grime, Bertrand Dumont, Eric Garnier, Mike Humphreys, Xavier Leroux, Thibaud Decaens, Jean-Louis Peyraud, Greg Lambert, Craig Morris, Herman van Keulen, Alan Franzluebers, Anibal de Moraes Robert Ferrier, Gerard Balent. Edited by Gilles Lemaire, John Hodgson, Abad Chabbi.

        Grassland ecosystems are deeply affected by human activities and need appropriate management to optimise trade-offs between ecosystem functions and services. Until now they have mainly been analysed as agro-ecosystems for animal production but this book looks beyond the role of grassland as a feeding ground, and evaluates other important processes such as carbon sequestration in soils, greenhouse gas regulation and biodiversity protection. This authoritative volume expertly highlights the need for an immediate balance between agriculture and ecological management for sustainability in the future.

      • Trusted Partner
        Technology, Engineering & Agriculture
        November 2019

        Tropical Roots and Tuber Crops, 2nd Edition

        Cassava, sweet potato, yams and aroids

        by Vincent Lebot

        Root and tuber crops are important to agriculture, food security and income for 2.2 billion people in developing countries. These species produce large quantities of dietary energy and have stable yields under difficult environmental conditions. This second edition of Tropical Root and Tuber Crops is an authoritative treatment of four important root and tuber crops: cassava. sweet potato, yams, and aroids. The same format is followed for each crop: Origin and History, Taxonomy and Botany, Breeding and Genetics, Developmental Physiology, Agronomy, Pests and Diseases, Post-Harvest Quality and Marketing. This new edition reviews the scientific literature produced during the last decade and presents major technical advancements. Modern molecular tools have been used to clarify the phylogeny, taxonomy and origin of these species. Similar advances have been made in physiology, agronomy, pathology and product chemistry. It is essential reading for students, researchers and horticulturists.

      • Trusted Partner
        Humanities & Social Sciences
        October 2023

        Towards a just Europe

        A theory of distributive justice for the European Union

        by João Labareda

        This highly original book constitutes one of the first attempts to examine the problem of distributive justice in the European Union in a systematic manner. João Labareda argues that the set of shared political institutions at EU level, including the European Parliament and the Court of Justice of the EU, generate democratic duties of redistribution among EU citizens. Furthermore, the economic structure of the EU, comprising a common market, a common currency and a free-movement area, triggers duties of reciprocity among member states. The responsibilities to fulfil these duties, Labareda argues, should be shared by the local, national and supranational levels of government. Not only should the EU act as a safety net to the national welfare systems, applying the principle of subsidiarity, but common market and Eurozone regulations should balance their efficiency targets with fair cooperation terms. The concrete policy proposals presented in this book include a threshold of basic goods for all EU citizens, an EU labour code, a minimum EU corporate tax rate and an EU fund for competitiveness. Labarada argues that his proposals match the political culture of the member states, are economically feasible, can be translated into functioning institutions and policies and are consistent with the limited degree of social solidarity in Europe. This book is a major contribution to the understanding of what a just Europe would look like and what it might take to get us there. This book is relevant to United Nations Sustainable Development Goal 10, Reduced inequalities

      • Trusted Partner
        Development economics
        June 2011

        Vegetable Production and Marketing in Africa

        Socio-economic Research

        by Edited by Dagmar Mithöfer, Hermann Waibel.

        Vegetables are a significant component of agricultural farming systems in Africa and have recently moved into the focus of research organizations, development partners and policy makers. Beyond income generating opportunities for producers, vegetable production for domestic and export markets is an important driver for growth due to employment opportunities in production, processing and trade. Providing the latest socioeconomic research methodologies alongside empirical examples, this volume explores the potential for vegetable production to alleviate poverty, the impact of food production standards on various stakeholders, an assessment of markets and marketing potential for different crops and advanced economic approaches to production.

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