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Digiboo Verlag
The independent Swiss publishing house Digiboo is specialized in current topics in art, culture, "Zeitfragen" and history. Biographies complete the portfolio.
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Business, Economics & LawMarch 2024Markets and power in digital capitalism
by Philipp Staab
Today's global capitalism runs through digital networks. Its leaders are internet giants such as Google, Apple, Amazon and Tencent. Their technologies are ubiquitous: we carry high-performance computers around in our pockets, manage our lives in the cloud and display them on social media. They have also literally privatised the market, transforming capitalism in the process. Philipp Staab takes us on a virtual tour of modern digital capitalism. He shows how digital surveillance and evaluation practices have proliferated throughout the economy, exacerbating social inequality in the process. What is specific to digital capitalism, Staab argues, is the emergence of 'proprietary markets'. In the past the focus was on producing things and selling them at a profit. Today the meta-platforms extract their profits by owning the market itself.
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December 2023Sustainable Agricultural Marketing and Agribusiness Development
An African Perspective
by Brighton Nyagadza, Tanyaradzwa Rukasha
The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.
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Geography & the EnvironmentAugust 2022Festival and Event Tourism
Building Resilience and Promoting Sustainability
by Anukrati Sharma, Jeetesh Kumar, Bakhodir Turaev, Priyakrushna Mohanty
Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination marketing aspects of festivals and events. It: - Reviews the common trends, trajectories and competition in the event tourism market; - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation; - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Also covering important issues such as the marketing, branding and promotion of events, this book unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.
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Humanities & Social SciencesMay 2005Political marketing
A comparative perspective
by Darren Lilleker, Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;
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Political partiesMay 2005Political marketing
A comparative perspective
by Edited by Darren Lilleker and Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
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Humanities & Social SciencesMay 2021Doing digital history
by Jonathan Blaney, Jane Winters, Sarah Milligan, Martin Steer
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Humanities & Social SciencesDecember 2024The construction of public opinion in a digital age
by Catherine Happer
This book presents a new conceptual model for understanding the role of the media in the construction of public knowledge, belief and opinion in the context of a radically changed communications infrastructure. Drawing on a series of empirical studies conducted over nearly a decade, Happer deploys evidence of a 'disconnect' between neoliberal media and the public which is rooted in a disaffection with a mainstream political culture which has failed to deliver the societal outcomes promised. As people are pushed towards alternative digital sources, new communities of opinion are produced in ways which polarise publics and ultimately limit the potential for social change. Offering an innovative and urgently needed new sociological analysis, this book is required reading for an inter-disciplinary field of media, journalism, and politics/IR which has largely abandoned questions of media power and public opinion management, as well as policymakers, science communicators and journalists. Key points of the book: 1) public opinion formation and why people may come to different positions through the development of a new model 2) the societal outcomes produced when a widespread disconnect between journalism and public opinion emerges 3) the atomisation of opinion and its relations to newly constructed opinion communities (with consideration of the role of class) 4) the turn to digitally available alternatives which enable new, less visible power agents to exert control.
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January 2023Diagnosis Digital Disaster
Can the healthcare system still be saved?
by Peter Schaar
— Ways out of the digital disaster — For healthcare professionals and informed patients Modern information technologies can and should contribute to improving the quality and transparency of medical care and making healthcare more economical – and all for the benefit and well-being of patients. Well, that would be the noble approach. All the talk about health insurance cards, telematics infrastructure and electronic patient files stirs up emotions. Peter Schaar, long-standing Federal Data Protection Commissioner, brings light to the dark data and health thicket. Why are innovations in the healthcare sector met with great scepticism by many stakeholders? How can we speed up the development and implementation of meaningful ITsupported solutions? What role does the narrow, small-scale regulatory framework play – not only, but also in data protection?
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Business, Economics & LawJune 2019China-Africa Economic and Trade Cooperation:
Case Studies and Plans
by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee
China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.
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Humanities & Social SciencesJune 2004The political marketing revolution
Transforming the government of the UK
by Jennifer Lees-Marshment
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
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Business, Economics & LawFebruary 2020Events as a Strategic Marketing Tool
by Dorothé Gerritsen, Ronald van Olderen
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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Political partiesAugust 2008Political marketing and British political parties (2nd Edition)
by Jennifer Lees-Marshment
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
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Business, Economics & LawJanuary 2020Sustainable Destination Branding and Marketing
Strategies for Tourism Development
by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
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The ArtsMay 2024Adaptation and resilience in the performing arts
The pandemic and beyond
by Pascale Aebischer, Rachael Nicholas
This book offers insights into some of the digital innovations, structural adaptations and analogue solutions that enabled live performance in the UK to survive through the COVID-19 pandemic. It provides evidence of values-led policies and practices that have improved the wellbeing of the creative workforce and have increased access to live performance. Through sections that address digital innovations, workforce resilience and programming live performances outdoors and in community settings, this book provides practical insights into the challenges live performance faced during the pandemic. It shows how, in order to survive, individuals and companies within the sector drew on the creativity and resourcefulness of its workforce, and on new and existing networks. In these accounts, the pandemic functioned as catalyst for technological innovations, stock-taking regarding exploitative industry structures, and a re-valuing of the role of live performance for community-building.
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Business, Economics & LawDecember 2018World Heritage Sites
Tourism, Local Communities and Conservation Activities
by Takamitsu Jimura
Heritage is a growing area of both tourism and study, with World Heritage Site designations increasing year-on-year. This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for different destinations. World Heritage status is a strong marketing brand, and proper heritage management and effective conservation are vital, but this tourism must also be developed and managed appropriately if it is to benefit a site. As many sites are located in residential areas, their interaction with the local community must also be carefully considered. This book: - Reviews new areas of development such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks. - Includes global case studies to relate theory to practice. - Covers a worldwide industry of over 1,000 cultural and natural heritage sites. An important read for academics, researchers and students of heritage studies, cultural studies and tourism, this book is also a useful resource for professionals working in conservation, cultural and natural heritage management.
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PsychologyIntegrating Digital Tools Into Children’s Mental Health Care
by Deborah J. Jones, Margaret T. Anton
How to use digital tools in children’smental healthcare according to the latestevidence• Expert authors examine theevidence-base• Provides hands-on exercises forselecting digital tools• Includes downloadable handoutsand formsPractitioners need to know the evidencebehind using digital mentalhealth approaches and tools, includingtelemental health visits. This accessiblebook provides that help, as the authorsguide the reader through the rationale,options, and strategies forincorporating digital tools into children’smental healthcare drawing ontheir extensive knowledge of both currentresearch and clinical practice.
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Hospitality industryMay 2014Events as a Strategic Marketing Tool
by Dorothe Gerritsen, Ronald van Olderen
Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
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Management & management techniquesAugust 2011Destination Marketing and Management
Theories and Applications
by Edited by Youcheng Wang, Abraham Pizam.
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
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Humanities & Social SciencesMay 2005
Political marketing
by Edited by Darren Lilleker and Jennifer Lees-Marshment
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