Provided with a remarkable collection, Mercure de France follows an exacting editorial policy: French and foreign literature, poetry, history, anthologies... Awarded many times, the publishing house is associated with prestigious names: Romain Gary, Colette, Ionesco , André Gide, André du Bouchet, Henri Michaux, Adonis, Yves Bonnefoy, Andréï Makine, Gilles Leroy, Anne Serre, Gwenaëlle Aubry, Julian Barnes...
View Rights Portal
Left Bank Literary is a Sydney-based literary agency specialising in quality fiction and non-fiction. Our name references the creative environment that blossomed in 'the city of light' nearly a century ago. These writers were a vital force in an era of rising conservatism and facism. We have created Left Bank Literary to provide a home for the fertile ideas of our clients and to ensure literature continues to contribute to the most important conversations of the world.
View Rights Portal
Minted in Florence around November 1252, the florin became one of the leading gold currencies of the Middle Ages. Historians agree that its success was mainly due to the need for a stable means of payment in the networks of international trade. The Florentine Florin investigates the florin as a medium with hitherto neglected political, social, and cultural dimensions. By bringing human agents and political institutions more prominently into the history of the coin, this book enhances our understanding of money and its nature from a historical perspective, and provides an original framework for the integrated study of material culture and economic practices.
Trusted Partner
China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.
Trusted Partner
The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.
Trusted Partner
Herminie and Fanny Pereire were sisters-in-law, married to the eminent Jewish bankers and Saint-Simonian socialists Emile and Isaac. They were also mother and daughter. This book, a companion to the author's acclaimed Emile and Isaac Pereire (2015), sheds new light on elite Jewish families in nineteenth-century France. Drawing on the family archives, it traces the Pereires across a century of major social and political change, from the Napoleonic period to the cusp of the First World War, revealing the active role they played as bourgeois women both within and outside the family. It offers insights into Jewish assimilation, embourgeoisement and gender relations, through the lens of one of the most fascinating families of the century.
Trusted Partner
Why has China's 'transition' to a market economy not catalysed corresponding political transformation? In an era of deepening synergy between authoritarian politics and capitalist economics, this book offers a novel perspective on this central dilemma of contemporary Chinese development, shedding light on how the Chinese Communist Party achieved rapid economic growth while preserving political stability. Drawing on extensive fieldwork and over sixty interviews with policymakers, bankers and former party and state officials, the book delves into the role of China's state-owned banking system since 1989, showing how political control over capital has been central to the country's experience of capitalist development. It challenges existing state-market paradigms of political economy and reveals the Eurocentric assumptions underpinning liberal perspectives towards Chinese authoritarian resilience.
Trusted Partner
Trusted Partner
Trusted Partner
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
Trusted Partner
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
Trusted Partner
HE BOOK REFERS TO CASES AND AUTHORITATIVE ARTICLES FROM REPUTABLE JOURNALS AND BOOKS. HOWEVER, REFERENCES ARE ALSO MADE TO STATUTES, GUIDELINES, ONLINE NEWS, WHITE PAPERS, GOVERNMENT REPORTS, AND POLICYMAKERS REPORTS. THIS BOOK WILL BE A DEFINITIVE REFERENCE FOR ANYTHING RELATED TO SHIPPING AND LOGISTIC LAW IN MALAYSIA.
Trusted Partner
Dry Up the Sea is according to the folktales of Cambodia. There were many sunk merchant ships on the bottom of the sea. Many treasures and gold and silver contained in these ships also laid on the seabed along with these ships. The two friends acted together and wanted to dry the sea to gain the treasure of the sea. However, a Dragon King lived in the Crystal Palace on the bottom of the sea. The Dragon King for sure wanted to stop them.
Trusted Partner
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;
Trusted Partner
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
Trusted Partner
Trusted Partner
Trusted Partner
Trusted Partner
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
Trusted Partner
Trusted Partner
