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      • Trusted Partner
      • Trusted Partner
        The Arts
        July 2024

        Italian graphic design

        Culture and practice in Milan, 1930s-60s

        by Chiara Barbieri

        Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s. The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism. Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture.

      • Trusted Partner
        Business, Economics & Law
        October 2020

        Design Thinking Navigator

        Kartenset zur kreativen Projektarbeit

        by Mayer, Lena; Osann, Isabell; Szymanski, Caroline; Taheri, Mana

        Design Thinking: Solve problems together, user-centered and iterative, develop innovations and have fun doing so! - Practical cards for innovation project work with change of perspective- Consistently customer-oriented and iterative- Targeted use of the maps in project planning and implementation with Design Thinking- Pragmatic, compact and wonderfully descriptive- Suitable for the most diverse questions or problems- With folding poster for targeted use of maps in project planning and decorative at the workplace- From the authors "Design Thinking Quick Start

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        Humanities & Social Sciences
        May 2025

        Fertile expectations

        The politics of involuntary childlessness in twentieth-century France

        by Margaret Cook Andersen

        An engaging history of motherhood, demography, and infertility in twentieth-century France, this book explores fraught political and cultural meanings attached to the notion of an "ideal" family size. When statistics revealed a sustained drop in France's birthrate, pronatalist activists pushed for financial benefits, propaganda, and punitive measures to counter declining fertility. Situating infertility within this history, the author details innovations in fertility medicine, cultural awareness of artificial insemination, and changing laws on child adoption. These practices offered new ways of responding to infertility and formed part of a growing expectation of being able to control one's fertility and family size. This book presents the political and cultural context for understanding why private questions about when to start a family, how many children to have, and how to cope with involuntary childlessness, evolved and became part of state demographic policies.

      • Trusted Partner
        January 2025

        Glossary of Agricultural Biotechnology

        by Gurbachan Singh Miglani, Parveen Chhuneja, Satbir Singh Gosal

        The rapid progress in molecular genetic techniques and molecular biology has led to a great expansion in the range of biotechnology applications in agriculture. The field is supported by a large number of basic and applied sciences, and agricultural biotechnology has become a multidisciplinary field. A vast amount of technical terms is required to be grasped by students, teachers and research workers and this new Glossary of Agricultural Biotechnology covers all the scientific areas in this important field, including agricultural biotechnology, artificial intelligence, bioinformatics, biostatistics, cell biology, computer science, CRISPR/Cas, cytogenetics, DNA nanotechnology, epigenetics, epigenomics, genetics, genome editing, genomics, intellectual property rights, molecular biology, molecular genetics, nanobiotechnology, plant breeding, plant pathology, plant physiology, remote sensing, therapeutics, and tissue culture. The book includes: · Common abbreviations in agricultural biotechnology · Brief descriptions and definitions of each term written in a user-friendly style · A comprehensive bibliography. This book is designed to be an easy-to-use reference for students, teachers, research workers, workers in biotechnology-related government agencies, and the biotechnology industry.

      • Trusted Partner
        December 2015

        Interviews on 523 Project and the Discovery of Artemisinin

        by Youyou TU,etc;Interviewed and compiled by Runhong LI

        On May 23, 1967, Project 523 was started in China.In this huge project, the most significant discovery is artemisinin.Youyou Tu is the very researcher who participated in Project 523.This book has made a comprehensive and systematic review of the history of discovering artemisinin and has made itself the first works keeping complete records of the discovery of artemisinin.

      • Trusted Partner
        Product design
        October 2018

        Creative Souvenirs Design

        by Zhu Yue, Yang Meng

        It is quite significant for the souvenirs for travellers to mould fine figures of tourism and make brands for tourism and promote the development of tourism. The souvenirs for travellers which adopt the people's ideas in particular regions, give expressions to the history of the regions, prolong the folk contradition and make the regional culture be rich and bring forth new ideas. No matter who they are, Whatever they are, famous specialized working men or new hands, they have the same wish to activate the regionous culture, then, improve people's income and raise their consumption. The author of the book collects many concrete examples showing the design of the unique keepsakes by outstanding designers from all over the world into the book. Following the publishment of this book, more and more readers  will suely become better and better designers of tourist souvenirs.

      • Trusted Partner
      • Trusted Partner
        February 2024

        Experimental Design and Analysis for Tree Improvement

        by Emlyn Williams, Chris Harwood, Colin Matheson

        This third edition of Experimental Design and Analysis for Tree Improvement provides a set of practical procedures to follow when planning, designing and analysing tree improvement trials. Using many fully worked examples, it outlines how to: design field, glasshouse and laboratory trials; efficiently collect and construct electronic data files; pre-process data, screening for data quality and outliers; analyse data from single and across-site trials; and interpret the results from statistical analyses. The authors address the many practical issues often faced in forest tree improvement trials and describe techniques that will efficiently give conclusive results. The techniques provided are applicable to the improvement of not only trees, but to crops in general. Building on the success of the second edition, this new edition has been fully revised to include the construction of p-rep and spatial designs using the commercially available software package for design generation (CycDesigN). For analysis of the examples, it provides online Genstat and SAS programs and a link to R programs.

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        Business, Economics & Law
        August 2017

        Visitor Experience Design

        by Noel Scott, Jun Gao, Jianyu Ma, Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao

        Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

      • Trusted Partner
        Mind, Body, Spirit

        Your Soul Has a Plan

        Awaken to Your Life Purpose through Your Akashic Records

        by Lisa Barnett

        You were born with a plan that holds sacred contracts, soul talents, and karmic patterns to ensure you fulfill your life purpose. Now is the time to discover it! Get ready to take a journey of self-discovery while embracing the path your soul has laid out for you. With the help of the Akashic Record Keepers, receive answers to questions that, until now, have been unanswerable. In this book, renowned author and wisdom teacher Lisa Barnett addresses:• What a soul plan is• How to identify and heal trauma• The influence of past lives and soul families• How to release confusion and realign with your soul plan• What karmic patterns are, and how they support soul growth• How to move forward with purpose by embracing your soul gifts and talents   In each chapter Lisa shares wisdom from the Akashic Record Keepers, an exercise for reflection, and Akashic healing prayers to help you on your life journey. Break free from old patterns, move forward with purpose in understanding your soul plan, and awaken your inner joy.

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        Children's & YA

        Ai Wan’s Daffodil Ball

        by Huang Beijia

        After several years of conception and more than one year of writing, Huang Beijia, a famous children’s literature writer, has recently published her new dedication named 'Ai Wan’s Daffodil Ball' in Jiangsu Children Press. The story is set in China in the early 1980s. At that time, the country was like a sleeping giant who was about to wake up. It was easy for people to get lost in that restless, unstable society. This is the setting for the story of the eight-year-old Aiwan. She grew up quietly with her brothers and sisters in an ordinary family in the small town of Qingyang. The story of Aiwan's upbringing is the same as that of many other girls during that period. Her ordinary life style was peaceful and low-key, just like the daffodil in the conch pot, which would be satisfied even with just a little water, all the while sending out a gentle fragrance. Her philosophy of life was learnt from her own life experience in this family, instead of being taught by others. Hard and restrained as her childhood was, we could still imagine that once she grew up, she would discover the wings to fly out into this wide world, and her wealth of experiences would become her fortune, helping her to create a bright, amazing future.

      • Trusted Partner
        November 2021

        British Notes

        by Ai Bo

        The author has lived and worked in the UK for more than 20 years since he studied in the UK in the early 1990s. This book is an observation essay on his life in the UK over the years. The author has a wealth of experience in the UK, has done management, served the community, has been a volunteer, and has several emotional experiences with foreign girls. Through the author’s narration and contact with the author’s own personal experience, the life picture of British society is clearly laid out. The British culture, various characters, customs and customs are truly presented, providing a body for readers who have never experienced life abroad. Feeling on the spot. The author's essays are calm, objective, truthful and witty, easy to read, and have something to read.

      • Trusted Partner

        How to Design

        by Mingjie Yang

        Forbes’s China's Most Influential Designer, Global Design Awards winner, Yang Mingjie is founder of YANG DESIGN and Yang She(羊舍). In this book, for the first time he openly presents his classical cases and design experiences in 25 years. He explored the origins of design in different countries in the East and the West, and finally returned to China, looking directly at the weakness in Chinese culture and design, thinking about design on this basis. He interprets the standards of good products from six levels: function, vision, spirit, form, aesthetics, and standardization. Explain each level with different classic cases. He shares his thinking on the relationship between design, human and society, and propose that good design should follow the principles of sustainable development and spread positive enlightenment to the public. How to design is a design and creative map that can inspire designers and the general public. 《福布斯》“中国最具影响力设计师”、 全球设计大奖“大满贯”得主、YANG DESIGN和羊舍创始人杨明洁,通过文字和作品两个维度,首次完整呈现25年来的经典案例和经验。在书中: 他探讨了东西方不同国家的设计起源,最终回到中国,直视中国存在文化与设计的断层,在此基础上思考 设计。 从功能、视觉、精神、形式、美学、标准化6个层面阐释优良产品的标准。以不同的经典案例阐述每一层面。 分享设计师面对人类、社会时的思考,提出优良的设计应遵循可持续发展的原则,向公众传播正面的启迪意义。 《做设计》是一张能够启发设计从业者、创意人、品牌人思考的设计地图和创意地图。

      • Trusted Partner
        February 2018

        Design

        Eine philosophische Analyse

        by Daniel Martin Feige

        Ob Möbel, Plakate, Webseiten, Kleidung, Piktogramme, Autos oder städtische Räume: Design ist omnipräsent. Nur in der Philosophie hat es bislang (so gut wie) keine Beachtung gefunden. Daniel Martin Feige schließt diese Lücke, indem er eine Explikation von Grundbegriffen präsentiert, die mit dem Design verbunden sind, und Design als eine ästhetische Praxis eigenen Rechts ausweist. In der Praxis des Designs, so seine These, wird das Funktionieren selbst ästhetisch. Das Buch ist sowohl ein Beitrag zu einer Philosophie des Designs als auch eine Einführung in das philosophische Denken für Designerinnen sowie Designinteressierte.

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        Humanities & Social Sciences
        June 2009

        Design and popular entertainment

        by Christopher Breward, Christopher Frayling, Emily King, Bill Sherman

        Design and Popular Entertainment offers a selection of nine essays that examine the range of design for popular entertainment, from theatre and film, to television and radio. Investigating entertainment design from the late nineteenth century to the 1960s, the book is divided into two sections. The first addresses the 'hardware' of popular entertainment, in other words the objects through which images, sound and performance are transmitted. The second explores the construction of cinematic and televisual imagery and the design of objects for the screen, the 'software' of entertainment. In so doing it offers important insights into this little explored aspect of design. Topics covered by the collection include the design of theatrical lighting and stage sets, cinema and radio design, the representation of designers within film, and the relationship between design and television. The book's concentration on the 1950s and 1960s reflects the profound changes in modes of entertainment that took place during that period, in particular the spread of television, which not only attracted a huge popular audience but also stimulated experimental designing approaches and thinking. With particular focus on the way that both the objects and the construction of entertainment have altered audience's experience, the essays present a novel approach to the subject. This book will be of particular interest to students and teachers working in design and cultural history as well as film and theatre studies. ;

      • Trusted Partner
        September 2016

        House-of-Night - Die Storys

        Alle 4 Storys in einem Band

        by Cast, P.C.; Cast, Kristin

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