It is quite significant for the souvenirs for travellers to mould fine figures of tourism and make brands for tourism and promote the development of tourism. The souvenirs for travellers which adopt the people's ideas in particular regions, give expressions to the history of the regions, prolong the folk contradition and make the regional culture be rich and bring forth new ideas. No matter who they are, Whatever they are, famous specialized working men or new hands, they have the same wish to activate the regionous culture, then, improve people's income and raise their consumption.

The author of the book collects many concrete examples showing the design of the unique keepsakes by outstanding designers from all over the world into the book. Following the publishment of this book, more and more readers will suely become better and better designers of tourist souvenirs.