Description

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.

Reviews

"The sophisticated way in which editors encourage researchers to 'open the black box of the tourist's brain' (p267) is by embracing cognitive psychology, both in its theoretical and methodological rigours. And this is one of the main values of the book; giving to academics alternative lenses to challenge the established understanding of tourism experiences, providing students and early career researchers with gaps and future research avenues in tourism experience literature, which might as well become their entry-ticket to the academic discussion, and demonstrating to practitioners that tourism experience design needs to be approached holistically, taking into account before, during and after: travel emotions and behaviors." - Tina Segota, European Journal of Tourism Research 19, 2018. - European Journal of Tourism Research 19, 2018

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CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.

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Bibliographic Information

  • Publisher CAB International
  • Publication Date August 2017
  • Orginal LanguageEnglish
  • ISBN/Identifier 9781786391896 / 1786391899
  • Publication Country or regionUnited Kingdom
  • FormatHardback
  • Primary Price 85 GBP
  • Pages284
  • ReadershipProfessional and Scholarly
  • Publish StatusPublished
  • Copyright Year2017
  • Dimensions244 X 172 mm
  • SeriesCABI Series in Tourism Management Research
  • Reference Code4057

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