How to Design
by Mingjie Yang
Description
Forbes’s China's Most Influential Designer, Global Design Awards winner, Yang Mingjie is founder of YANG DESIGN and Yang She(羊舍). In this book, for the first time he openly presents his classical cases and design experiences in 25 years.
He explored the origins of design in different countries in the East and the West, and finally returned to China, looking directly at the weakness in Chinese culture and design, thinking about design on this basis.
He interprets the standards of good products from six levels: function, vision, spirit, form, aesthetics, and standardization. Explain each level with different classic cases.
He shares his thinking on the relationship between design, human and society, and propose that good design should follow the principles of sustainable development and spread positive enlightenment to the public.
How to design is a design and creative map that can inspire designers and the general public.
《福布斯》“中国最具影响力设计师”、 全球设计大奖“大满贯”得主、YANG DESIGN和羊舍创始人杨明洁,通过文字和作品两个维度,首次完整呈现25年来的经典案例和经验。在书中:
他探讨了东西方不同国家的设计起源,最终回到中国,直视中国存在文化与设计的断层,在此基础上思考 设计。
从功能、视觉、精神、形式、美学、标准化6个层面阐释优良产品的标准。以不同的经典案例阐述每一层面。
分享设计师面对人类、社会时的思考,提出优良的设计应遵循可持续发展的原则,向公众传播正面的启迪意义。
《做设计》是一张能够启发设计从业者、创意人、品牌人思考的设计地图和创意地图。
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Author Biography
YANG, Mingjie
Founder and design director of YANG DESIGN and Yang She(羊舍), Forbes’s China's most influential designer, visiting professor of Tongji University. He has won hundreds of awards including German Red Dot, iF, Japanese G-mark, American IDEA and Asia's Most Influential Design Silver Award.
He established YANG DESIGN in 2005 and gradually developed it into one of the most forward-thinking design consulting companies in China. In 2013, he invested and founded the "Yang Mingjie Industrial Design Museum", which is China's first private industrial design museum. In 2015, Yang She was founded, a lifestyle brand to explore the boundary between humanism and digital civilization. Integrating German logical thinking and Chinese humanistic spirit, Yang Mingjie is a partner of many top international brands such as Boeing, Audi, Bosch, Pepsi, Hennessy, Issey Miyake, etc., covering everything from glasses and luggage to aircraft cabins, home furnishing products to smart hardware, etc.
杨明洁
YANG DESIGN及羊舍创始人、设计总监,福布斯中国最具影响力设计师,同济大学客座教授。囊获德国红点、iF、日本G-mark、美国IDEA及亚洲最具影响力设计银奖在内的上百项大奖。
2005年创办YANG DESIGN,逐步发展为中国最具前瞻思维的设计顾问公司之一。2013年投资创办“杨明洁工业设计博物馆”,是中国首个私人工业设计博物馆。2015年创办“羊舍”,探讨人文主义和数字文明的边界的生活品牌。融合德意志逻辑思考与中国人文精神,杨明洁是波音、奥迪、博世、百事、轩尼诗、三宅一生等众多国际顶尖品牌的合作伙伴,从眼镜箱包到飞机内舱,从家居产品到智能硬件等多个领域均有高品质作品呈现。
在商业项目之外,多年来与绿色和平、壹基金、亚洲动物保护基金等合作,参与了诸多公益项目。“以设计能否改变社会”是他一直思考并承担的社会责任。
China South Publishing & Media Group Co., Ltd.
China South Publishing & Media Group (CNS) is among the leading publishers in China in terms of market value and profit. Its business comprises publishing, printing, distribution, and newspapers, as well as television stations and networks.
View all titlesBibliographic Information
- Orginal LanguageChinese simplified
- ISBN/Identifier 9787559819307
- Publication Country or regionChina
- Primary Price 78 CNY
- Pages241
- ReadershipGeneral
- Publish StatusPublished
- Original Language Title做设计
- Original Language Authors杨明洁
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