Running the Goat, Books & Broadsides
Livres Canada Books
View Rights PortalDestination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
Drawing on the everyday experiences of 43 British-Bangladeshi Muslims living in East London, this book explores stories of migration and belonging vis-à-vis dress and language. In narrating those stories, the book is framed within the broader socio-political conversations happening regarding Muslims in Britain and their 'place' in this society. Recent work on Muslims focuses on their religious identity and its formation, not paying attention to the role of dress and language. With the former, much of it tends to, obsessively, focus on Muslim women only. This book, alternatively, explores religious identity formation in addition to examining the British-Bangladeshi Muslim community's relationship with their ethnic identity vis-à-vis dress and language. As such, the analysis provides a rich, bottom-up analysis of the community, and readers will be able to understand a community holistically, away from the over-sensationalised community within broader socio-political context.
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems.
As a result of the ongoing growth in the tourism industry, many destinations around the world are undergoing transformations. New destinations are being 'discovered' in regions previously ignored, as people search for regions that are yet unspoiled by the ravages of mass tourism. At the same time, traditional destinations are experiencing rapid environmental, socio-cultural and economic modifications. These changes have the most effect on the destination community - the location where tourists spend their time and money, and influence development or degradation of the local environment.Tourism in Destination Communities describes both the positive and negative effects of tourism on the destination community. The chapters are divided into three sections which address the relationship between tourism and the destination community, the various impacts of tourism on the destination community and the challenges and opportunities for destination communities. Each chapter contains brief case studies and empirical examples.
After the End argues that the cultural imaginaries and practices of the Cold War continue to deeply shape the present in profound but largely unnoticed ways across the global North and in the global South. The argument draws examples from literature and literary criticism, film, music, the historical and social scientific record and past and present physical sites to consider the bunker as a material form, an image and as a fantasy that took shape in the global North in the 1960s and that spread globally into the twenty-first century. After the End reminds us not only that most of the world's peoples have lived with or died from apocalyptic conditions for centuries, but that the Cold War imaginaries that grew from and fed those conditions, continue to survive as well.
Managing and co-ordinating tourism in a destination requires the organisation and co-operation of a large number of sectors, businesses, local authorities and individuals. Since tourism is an important driver in many economies destination governance in tourist destinations needs to be done well, to achieve economic aims and maintain sufficient infrastructure. This book provides a guide to the theoretical and methodological understanding of how to implement best practice governance procedures, with case studies illustrating good performance.
In 1901 most Australians were loyal, white subjects of the British Empire with direct connections to Britain. Within a hundred years, following an unparalleled immigration program, its population was one of the most diverse on earth. No other country has achieved such radical social and demographic change in so short a time. Destination Australia tells the story of this extraordinary transformation. Against the odds, this change has caused minimal social disruption and tension. While immigration has generated some political and social anxieties, Australia has maintained a stable democracy and a coherent social fabric. One of the impressive achievements of this book is in explaining why this might be so. Eric Richards recounts the experiences of many individual migrants from all over the world, examines the dramas and challenges of officials involved in this grand experiment and ends up telling a truly remarkable story. Compelling and revealing, Destination Australia is essentially the Australian story of the twentieth century. ;
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
Settlers at the end of empire traces the development of racialised migration regimes in South Africa, Rhodesia (present-day Zimbabwe) and the United Kingdom from the Second World War to the end of apartheid in 1994. While South Africa and Rhodesia, like other settler colonies, had a long history of restricting the entry of migrants of colour, in the 1960s under existential threat and after abandoning formal ties with the Commonwealth they began to actively recruit white migrants, the majority of whom were British. At the same time, with the 1962 Commonwealth Immigrants Act, the British government began to implement restrictions aimed at slowing the migration of British subjects of colour. In all three nations, these policies were aimed at the preservation of nations imagined as white, revealing the persistence of the racial ideologies of empire across the era of decolonisation.
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
The end of Ulster loyalism? explores the dynamics and divisions within paramilitary groups since the mid-1970s. It, despite contrary public opinion, details and explains the nature of Loyalist conflict transformation. A key model of transition that is relevant to arenas beyond Northern Ireland. The book also discusses the nature and extent of loyalist violence and provides a rarely heard voice regarding State-led collusion. It locates Loyalist ideas and opinions that have been largely invisible and highlights how an extensive element of positive Loyalist renewal has been purposefully suppressed and unmentioned. It is a key text for any student of politics, criminology, human geography and conflict and conflict transformation and is particularly relevant to the scholarship of pro-State groups who are infrequently considered in academic deliberations. A book of both hope and despair that emerges from a destabilising past and a yet-to-be-decided future. ;
Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.
First published in 1974, this novel is a semi-autobiographical reflection on the author's experience of having been the subject of Stanley Kubrick's film adaptation of A Clockwork Orange in 1971. This is the end of Enderby, Anthony Burgess's finest comic creation. Dyspeptic and obese, this is the account of his last day as a visiting professor in New York, and his last day on Earth. The Irwell Edition of The Clockwork Testament will provide new information about the genesis of the novel, gleaned from a series of drafts and typescripts recently discovered in the archive of the International Anthony Burgess Foundation (IABF) in Manchester, as well as printing a deleted chapter for the first time in English.
We all die at the end offers a survey of contemporary end-of-the-world fiction, spanning literature, children's fiction, video games, theatre and film. It draws on eco-critical philosophy and narrative theory to show ways in which the climate crisis is reorienting storytelling in the face of foreseeable human extinction. In the process, it argues that such stories have a role to play in helping us come to terms with the severity and scale of the crisis that we face.
It is time to counter the numerous utopias, myths and established narratives of the future of nutrition with a fact-based scenario. This book shows where the natural limits of what is currently technologically feasible lie and how the global diversity of food cultures will ensure the survival of humanity in the future. It exposes the great promises of meat substitutes from the laboratory as well as vegan renunciation scenarios, and shows a realistic path for the future of global nutrition along the lines of the United Nations’ 17 Sustainable Development Goals.
Death in modern theatre offers a unique account of modern Western theatre, focusing on the ways in which dramatists and theatre-makers have explored historically informed ideas about death and dying in their work. It investigates the opportunities theatre affords to reflect on the end of life in a compelling and socially meaningful fashion. In a series of interrelated, mostly chronological, micronarratives beginning in the late nineteenth century and ending in the early twenty-first century, this book considers how and why death and dying are represented at certain historical moments using dramaturgy and aesthetics that challenge audiences' conceptions, sensibilities, and sense-making faculties. It includes a mix of well-known and lesser-known plays from an international range of dramatists and theatre-makers, and offers original interpretations through close reading and performance analysis.
The promotion of maternal health and mortality reduction is of worldwide importance, and constitutes a vital part of the UN Millennium Development Goals. The highest maternal mortality rates are in developing countries, where global and regional initiatives are needed to improve the systems and practices involved in maternal care and medical access. Taking a practical policy approach, this book covers the background and concepts underlying efforts to improve maternal and perinatal mortality, the current global situation and problems that prevent progress. It includes case studies and examples of successful strategies, recommends good practices, and provides a critical analysis of knowledge gaps to inform areas for future research.