Endorsements

"This book is loaded with insight, founded on thoroughly researched benchmarketing theory and practice. It not only methodically examines benchmarketing and its usage in tourism, it proposes very practical applications, suggestions for users, and even includes forms such as a questionnaire that could be used in a benchmarketing survey." Jeffrey W Alstete, Hagen School of Business, Iona College, USA "This book makes a genuine contribution to tourism studies and can also aid those in other related fields such as park and recreation management in developing and implementing a benchmarking system.... It focuses on destination benchmarking, not just tourism benchmarking, and is rich with management and marketing strategies." Journal of Leisure Research, 2005 "This book would benefit anyone reading it with even a passing interest in the topic. It should be required reading for undergraduate / graduate students, academic researchers and practitioners interested in undertaking destination benchmarking research....Well-informed research offers academics and practitioners insights into how they can improve or achieve destination competitiveness through destination benchmarking. Miguela M Mena, Journal of Travel & Tourism Marketing, 18(1), 2005