Association des éditeurs des Hauts de France
High quality titles from a selection of French independent publishers
View Rights PortalHigh quality titles from a selection of French independent publishers
View Rights PortalPublishing House specialized in Graphic Novels and cinema books. We've Biographies set in WWII and Spanish Civil War, Fantasy graphic novels and humour
View Rights PortalDestination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
In 1901 most Australians were loyal, white subjects of the British Empire with direct connections to Britain. Within a hundred years, following an unparalleled immigration program, its population was one of the most diverse on earth. No other country has achieved such radical social and demographic change in so short a time. Destination Australia tells the story of this extraordinary transformation. Against the odds, this change has caused minimal social disruption and tension. While immigration has generated some political and social anxieties, Australia has maintained a stable democracy and a coherent social fabric. One of the impressive achievements of this book is in explaining why this might be so. Eric Richards recounts the experiences of many individual migrants from all over the world, examines the dramas and challenges of officials involved in this grand experiment and ends up telling a truly remarkable story. Compelling and revealing, Destination Australia is essentially the Australian story of the twentieth century. ;
As a result of the ongoing growth in the tourism industry, many destinations around the world are undergoing transformations. New destinations are being 'discovered' in regions previously ignored, as people search for regions that are yet unspoiled by the ravages of mass tourism. At the same time, traditional destinations are experiencing rapid environmental, socio-cultural and economic modifications. These changes have the most effect on the destination community - the location where tourists spend their time and money, and influence development or degradation of the local environment.Tourism in Destination Communities describes both the positive and negative effects of tourism on the destination community. The chapters are divided into three sections which address the relationship between tourism and the destination community, the various impacts of tourism on the destination community and the challenges and opportunities for destination communities. Each chapter contains brief case studies and empirical examples.
Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems.
Managing and co-ordinating tourism in a destination requires the organisation and co-operation of a large number of sectors, businesses, local authorities and individuals. Since tourism is an important driver in many economies destination governance in tourist destinations needs to be done well, to achieve economic aims and maintain sufficient infrastructure. This book provides a guide to the theoretical and methodological understanding of how to implement best practice governance procedures, with case studies illustrating good performance.
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
Are you or a loved one suffering from anxiety and panic and you are wondering what you can do? To whom you can turn? What the options for treatment are? And how relatives can help? This self-help book gives affected people and their relatives: • clear and comprehensive information based on up-to-date research findings • concrete self-help strategies and exercises with worksheets • descriptions of recognized treatment methods • instructions on coping with stress and using relaxation techniques • detailed answers to frequently asked questions • a helpful list of useful contacts and websites • an idea of how mindfulness can be incorporated. The authors have first-hand knowledge of these problems from their extensive experience of counseling and treating people with anxiety disorders and their relatives. This book summarizes their knowledge in clear and comprehensible form. It is ideal both for self-help and to complement ongoing treatment. Target Group: affected people and their relatives and friends; psychologists, therapists, doctors, counseling centers.
The book consists of three essays by the outstanding Slavist Yury Shevelyov (1908–2002): "Moscow, Maroseika", "Over the lake. Bavaria", "The Fourth Kharkiv". Published to celebrate the author's 110th anniversary.
Um den Sinn und die Kraft des Rechts zu erschließen, müssen wir weit über die formalen Bausteine staatlicher Rechtsordnungen hinausblicken. Ausgehend von der amerikanischen Bürgerrechtsbewegung und der jüdischen Rechtstradition erkunden Robert Covers bahnbrechende Essays die existenzielle Dichte rechtlicher Weltformung. Nachgezeichnet wird das Wechselspiel von Visionen, Narrativen, tätiger Hingabe und Gewalt, in dem eine unaufhebbare Vielfalt gesellschaftlicher Perspektiven um den Sinn des Rechts ringt. Kaum ein juristischer Autor hat in den vergangenen Jahrzehnten eine so breite interdisziplinäre Rezeption erfahren wie Cover. Mit diesem Band wird sein Werk nun erstmals in deutscher Sprache zugänglich gemacht.
Um den Sinn und die Kraft des Rechts zu erschließen, müssen wir weit über die formalen Bausteine staatlicher Rechtsordnungen hinausblicken. Ausgehend von der amerikanischen Bürgerrechtsbewegung und der jüdischen Rechtstradition erkunden Robert Covers bahnbrechende Essays die existenzielle Dichte rechtlicher Weltformung. Nachgezeichnet wird das Wechselspiel von Visionen, Narrativen, tätiger Hingabe und Gewalt, in dem eine unaufhebbare Vielfalt gesellschaftlicher Perspektiven um den Sinn des Rechts ringt. Kaum ein juristischer Autor hat in den vergangenen Jahrzehnten eine so breite interdisziplinäre Rezeption erfahren wie Cover. Mit diesem Band wird sein Werk nun erstmals in deutscher Sprache zugänglich gemacht.
Destinations are a central feature of tourism and the focus of much tourism research. Destinations have been studied from diverse perspectives using multiple concepts and a range of approaches. As a result, destination research today has become increasingly fragmented as studies have become more specialized. There is a need for a more integrated approach, one which systematically draws together these different research threads to provide a comprehensive and coherent picture and a fuller understanding of destinations, their structure and how they function. This book provides such a synthesis by critically reviewing a wide range of international research and incorporating in one volume many different facets of destinations from studies which have appeared in related but often divergent literatures. Conceptual and methodological issues are illustrated with empirical examples from Europe, North and South America, Asia and Oceania. This material is drawn together around two major structural themes: spatial and organizational structure. Spatial structure concerns the physical location, distribution, configuration and inter-connectedness of products, services and actors and the factors which underlie the resultant patterns of these. Organizational structure focuses on the diverse configurations and the ways in which multiple actors, collectively and individually, come together, interact and behave to produce the experiences sought by tourists. The originality and contribution of this work lies in the systematic examination and combination of these two themes across destinations from the national to the local scale. This integrated approach provides fresh insights, produces a comprehensive understanding of destinations and identifes avenues for future research.