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      • The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time
        Business, Economics & Law

        The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time

        by Bernard Jaworski, Bob Lurie

        Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.  First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.    Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth.  As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.    This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

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      • The Business of Choice: How Human Instinct Influences Everyone's Decisions
        Business, Economics & Law
        September 2020

        The Business of Choice: How Human Instinct Influences Everyone's Decisions

        by Matthew Willcox

        In this 2nd edition of the award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice.    The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments.     The first edition of The Business of Choice was awarded the 2016 Berry – American Marketing Association Book Prize for Best Book in Marketing.

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      • Harvard Business Review’s 10 Must Reads: Pengurusan Diri Sendiri
        Business, Economics & Law
        March 2020

        Harvard Business Review’s 10 Must Reads: Pengurusan Diri Sendiri

        by Richard Boyatzis, Heike Bruch, Clayton M. Christensen, Diane L. Coutu, Stephen R. Covey, Peter F. Drucker, Stewart D. Friedman, Sumantra Ghoshal, Daniel Goleman, Edward M. Hallowell, Robert S. Kaplan, Catherine McCarthy, Annie McKee, Wiliam Oncken Jr., Robert E. Quinn, Tony Schwartz, Donald L. Wass

        Pengurusan Diri Sendiri is the Bahasa Melayu edition of the best-selling book Harvard Business Review’s 10 Must Reads on Managing Yourself. The book comprises a definitive collection of articles on self-management that can inspire readers to stay engaged and productive throughout their personal and professional lives.   Each chapter in the book is an article from renowned authors such as Peter F. Drucker, Stephen R. Covey and Donald L. Wass. Readers will gain practical insights into becoming a better leader, balancing personal and professional commitments, overcoming obstacles and managing responsibilities at the workplace.   This book is suitable for aspiring and experienced leaders, professionals and general readers.   Click here for more information

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      • Management as a Calling
        Business ethics
        March 2021

        Management as a Calling

        Leading Business, Serving Society

        by Andrew J. Hoffman

        Business leaders have tremendous power to influence our society, how it operates, whether it is equitable, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power.  The focus of Management as a Calling is to change our expectations of business leaders: teaching students that they will possess awesome power as business leaders, and with that power comes great responsibility and an obligation to create benefit for all of society. We face great challenges as a society today, from environmental problems like climate change, ocean acidification, and habitat destruction; to social problems like income inequality, unemployment, lack of a living wage, and poor access to affordable health care or education. Solutions to these challenges must come from the most powerful institution on earth, the market, as it is influenced by its most powerful entity: business. Though government is an important and vital authority of the market, it is business that transcends national boundaries, possessing resources that exceed those of many nations. Business is responsible for producing the buildings that we live and work in, the food we eat, the clothes we wear, the forms of travel we use and the energy that propels them.  With its unmatched powers of creation, production, and distribution, business is positioned to bring the change we need at the scale we need it. If there are no solutions coming from the market, there will be no solutions at all. And without visionary and service-oriented business leaders to push forward, the market will never even try to find them.

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      • The AI Marketing Canvas
        Business innovation
        May 2021

        The AI Marketing Canvas

        A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing

        by Raj Venkatesan and Jim Lecinski

        The AI Marketing Canvas offers a direct, actionable plan marketers can use to map out initiatives that are properly sequenced and designed for success—regardless of where their organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose the critical questions of "How should modern marketers be thinking about artificial intelligence and machine learning?" and "How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?" The opening chapters provide marketing leaders with an overview of what AI is precisely, and how it is different than traditional computer science approaches; then they propose a five-stage framework of best practices to implement it, called the "AI Marketing Canvas." This framework is based on research and interviews with leading marketers currently successfully weaving AI into their marketing strategies, including at Google, LYFT, Ancestry.com, and Coca-Cola. The authors offer tangible examples of what these, and other brands across varying industries and operational size are doing at each stage of the AI Marketing Canvas. The book ends with a discussion of important implications for marketing leaders and their teams, people and culture. Strategically sound, application-focused, and customer-centric, this book fills a gap in action-oriented marketing strategy guidance at a time when it is most needed.

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      • Most Wanted: Chief of the future m/f/d. About the changing role of the CEO in a digitalized world.
        Business, Economics & Law
        December 2019

        Most Wanted: Chief of the future m/f/d. About the changing role of the CEO in a digitalized world.

        Most Wanted: Chef der Zukunft m/w/d. Über den Wandel der Chef-Rolle in einer digitalisierten Welt

        by Vera Starker

        "Most Wanted: Chief of the future m/f/d. About the changing role of the CEO in a digitalized world." Honored with the Longlist of the Stiftung Deutsche Buchkunst 2020. Author: Vera Starker In times of VUCA and digital change, managers* face special challenges. From one day to the next, they have to completely change structures and strategies that have been successful up to now in order to act as 'digital leaders' with a new attitude. Is that realistic? "Most Wanted:" offers a professional foray through all topics relevant to the digital-cultural revolution and provides concrete impulses on how to succeed in the role of manager. One focus is on the (inner) steering behavior of people in decision-making positions who are supposed to make their companies fit for the future. Based on relevant study results, ideas, impulses, tools and model approaches for managing companies in digital-cultural change are presented. The author: Vera Starker accompanies board members, managers and executives with hypnosystemic concepts in challenging management situations, change processes and in the digital-cultural development of their companies. Her first book "Hypnosystemic Perspectives in Change Management" was published in 2017 by Springer Gabler Verlag. Vera Starker is a business psychologist, Senior Coach at DBVC, MBA in systemic organizational development and a lawyer specializing in business law.

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      • Vitality Unleashed
        Business, Economics & Law

        Vitality Unleashed

        8 principles for a new way of working in business, education and society

        by Silke Luinstra

        How quiet heroes can (calmly) achieve great things A clever business book about the future of work and organisational development: one that throws contradictions into sharp relief and facilitates genuine transformation. Today, new work, agility and digitalisation are the words on everyone’s lips. But rampant rules and regulations, inflexible processes and outmoded systems of incentives do not foster an environment of inspiration, creativity or collaboration. Instead, they programme us for rigid conformity, which blocks a spirit of vitality in the development of organisations. It is vitality that lays the groundwork for self-organisation, both in companies and in broader society. Where space is created for self-organisation, this also gives rise to development and progress – in the truly evolutionary sense of the word. With this in mind, Luinstra makes the case a new ‘New Work’: a way of working that makes space for freedom, autonomy and responsibility as well as for societal participation, solidarity and an awareness of social and ecological consequences. People want to feel that their contribution is relevant – both at work and in society as a whole.  Luinstra has observed first-hand how infrequently vitality is felt in modern organisations - yet she also knows, from her work, that vitality often lies waiting to be unlocked. She presents numerous case studies from corporate practice, exploring how to find meaning, establish a culture of self-management, think and act autonomously and rethink the process of development. As she writes, Luinstra makes no bones about the fact that vitality also challenges us. It requires us to question our thoughts and actions and dare to initiate change. Thus, vitality is (also) always something of an imposition. 8 principles for injecting vitality back into organisations: finding meaning, establishing a culture of self-management, thinking and acting autonomously and rethinking development A range of case studies from everyday business An up-to-the-minute publication about the future of work and organisational development

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      • Trusted Partner
        Small Company Big Crisis
        Business, Economics & Law
        June 2021

        Small Company Big Crisis

        How to prepare for, respond to and recover from a business crisis.

        by Brownyn Reid

        When the next crisis comes, will you freeze – or flourish?Global pandemics. Raging bushfires. The death of a loved one. Severe floods. Stock market crashes. Sudden illness. It seems that we no sooner get through one crisis when we’re faced with another. That is exactly what does happen, and businesses will continue to be buffeted by such crises. Whether personal or international, a crisis can have devastating consequences for a small business. This book is a timely, practical guide to preparing for, surviving, and coming out the other side of a crisis – with your business and sanity intact. 25+ years’ experience as a small business owner, Bronwyn Reid has experienced many economic booms and busts, natural disasters, and personal crises that can derail a small business. She shares the vital lessons learned along the way and outlines the actions you can take to ensure your business weathers any storm. • Explore the history of boom and bust• Learn the SEVEN KEY QUESTIONS you must ask yourself to build resilient businesses• Understand the TEN STEPS of dealing with a crisis – without freezing• Discover the opportunities that develop from a crisis, and how to seize them• Investigate the ways we can all do business better in the future Whether you’ve already experienced a business crisis, or whether you’re looking to future-proof your venture, Small Company, Big Crisis will help you confront the inevitable, protect your business (and yourself), and grow stronger as a result.

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      • Just Don’t Ask Why!
        Business innovation
        September 2022

        Just Don’t Ask Why!

        Working With Passion—and in Vain

        by Gunter Dueck

        The Flowers of Folly: New Tales from the Bestselling Author Inconclusive meetings, wrong decisions, rampant bureaucracy, and careerism combined with incompetence—and everybody is quiet because the rot starts at the top. The result: more work for everyone and unnecessary arguments that are only defused with great effort. In other words: management fails to abide by its own leadership principles. The pressure is on to cheat, deceive, and cut corners. In each of the thirty episodes recounted in his new book, Gunter Dueck pours cold water on the wildfires of futility burning everywhere in the world of business. Sometimes, laughter is the only way to stay sane. This is surely the season’s “hottest” business book.   • Dueck’s latest diagnoses—shorter, sharper, and more shocking than ever • Highlights the real-life lunacy of corporate cultures • A humorous take of the folly and futility of everyday working life

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      • The Loop Approach
        Business innovation
        November 2022

        The Loop Approach

        How to Transform Your Organization from the Inside Out

        by Sebastian Klein, Ben Hughes

        Going round in circles to get ahead … … may sound like a contradiction—but it isn’t! For years, managers and leaders have known that their organizational structures are not fit for the future. Along came the wave of “agile methods” promising rapid improvement. But the kind of thing that works in a brand-new startup is unlikely to be easily transferable to an established business. For all that you may apply individual tools, the rigid structures of large businesses can only be transformed by remaking their entire framework. This is where the Loop Approach comes in: with is repetition-based system, it will get even the slowest giant moving. The Loop Approach has brought to change to major corporations such as Audi, Deutsche Bahn, and Telekom. The book has been completely revised for this edition, and a new practice-oriented chapter makes it user-friendlier than ever.   • Almost 7.500 copies sold since first publication 2019 • Tried and creative framework for bringing agility to established businesses • Revised edition with new material on remote working • Creative and colorful layout to appeal to agile leaders, businesses, and start-ups • Features numerous case studies, checklists, and worksheets

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      • Dingoes and Marsupial Lions
        Business & management
        January 2007

        Dingoes and Marsupial Lions

        How to start a business without gambling your home...

        by David Chan

        'Dingoes and Marsupial Lions' is an imaginative instruction manual on how to build and sustain a profitable business based on Communities of Interest (CoIs).It starts with how the dingo became the top predator in Australia, displacing the marsupial lion which became extinct. Using this analogy, David Chan describes the new business landscape in the world of globalisation and digital communications.The book demonstrates some of the business opportunities presented by this new landscape and describes one class of business that can succeed. Finally, it gives some rules about how these businesses can be built.

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      • Mustard Seeds, Shovels, & Mountains
        Business & management
        June 2017

        Mustard Seeds, Shovels, & Mountains

        How to Succeed Using Your Physio-Psychic Power

        by J.F. (Jim) Straw

        J.F. (Jim) Straw began his business career when he was nine years old. Since then, his business activities have generated over $500,000,000 in revenues. For the first time, Mr. Straw explains how he used what he calls “Physio-Psychic Power” to achieve such incredible success. If you learn nothing else from this book, learn that information only becomes knowledge when you use it and the information you have used or failed to use in the past is the reason you are where you are today. You can be your best friend — or your worst enemy. No one forces you to be what you are or do what you do (or don’t do). What you have today is a direct result of what you did yesterday. What you will have tomorrow will be a direct result of what you do (or don’t do) today. It’s up to you.

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      • Advantage
        Technology, Engineering & Agriculture
        May 2013

        Advantage

        A Roadmap for Entrepreneurs and Leaders in The Digital Age

        by Declan Kavanagh

        Advantage is what creates value for your customers and your organisation. By having a focus on advantage and the sources of advantage through the life cycle of a business, whether it is commercial or not for profit ensures entrepreneurs and leaders minimise risk and maximise value. This book presents a framework called “The Business Advantage Model (BAM™)” that supports leaders in the identification, creation, proving, securing, leveraging and changing of advantage. It is about “Doing the right things, the right way at the right time” across every aspect of starting, scaling and readjusting a business. Its goal is to help create more high performing organisations.

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      • Trusted Partner
        ELEMENTS OF A SUCCESSFUL THEREPUTIC BUSINESS
        Business & management

        ELEMENTS OF A SUCCESSFUL THEREPUTIC BUSINESS

        by Robyn Scherr and Kate Mackinnon

        This book is a focused exploration for practitioners in private practice who are dedicated to their own growth and self-knowledge. You are invited to delve deeply to discover why you do what you do, who you are meant to serve and how to inspire them, and what makes you unique in your work. Following the authors’ Business Paradigm gives you the tools you need to build a business that adapts, thrives, and grows with you.  Well-written, organized, wise and down-to-earth, this book will help your business thrive with your own unique style.

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      • Hey, Not So Fast!
        Business, Economics & Law

        Hey, Not So Fast!

        Using slow thinking to make good decisions in complex times

        by Frank Habermann, Karen Schmidt

        Don’t believe everything you think!A toolbox for better decisions in complex situations As humans, we make decisions based on information delivered by our perception. Our perception, in turn, is shaped by our values, principles and assumptions. As such, it is also error-prone: it acts as a filter, which means we only perceive those elements of informationthat slot neatly into our existing mental models. Fast thinking is our natural mode of thinking. Nobel laureate Daniel Kahneman has shown how fast thinking reliably produces good results on familiar terrain – but that that is where its usefulness ends. In situations that are ‘non-routine’ for their respective participants –  such as those we experience every day in the corporate environment – fast thinking frequently leads to perceptual distortions. In a complex environment, experiential knowledge cannot be relied upon alone. Instead, the fast-paced VUKA world demands ‘slow thinking’: an opposite mode of thinking that, if used correctly, can enable more effective use of time more through the systematic, deliberate analysis of information. In this workbook for practitioners, Frank Habermann and Karen Schmidt guide readers to sharpen their perception in complex decision-making situations and follow an effective process. They equip readers with a range of tools and techniques, focusing on genuinely viable solutions and approaches that flourish under the pressure of everyday business. By applying the authors’ fundamental concepts, decision-makers in organisations are empowered to blaze a trail with good decisions. We are all faced with big decisions. This book shows how they are better made together.

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      • Harvesting Hope
        Agriculture & farming
        July 2023

        Harvesting Hope

        The Ultimate Guide for Establishing a Sustainable Farmers Producer Organization

        by Anirban Mukherjee

        Harvesting Hope: The Ultimate Guide for Establishing a Sustainable Farmers Producer Organization is a must-read for anyone interested in the concept and status of producer companies. The book is designed to provide a clear understanding of the classification of FPOs, related theories, and the current status of FPOs in India. It is an excellent resource for researchers, academicians, policy makers, students, farmers, and anyone interested in the development of sustainable farming practices. This book provides a clear understanding of the concept and status of Farmer Producer Organizations (FPOs) for researchers, policy makers, students, farmers, and others. It covers FPO classification, related theories, promotion guidelines, and success stories. It also offers advice on sustainability, business planning, and better functioning strategies. One of the unique features of this book is the inclusion of FAQs on Farmer Producer Company/ Farmer Producer Organisations. This section clarifies the answers to general questions about FPOs, making it easier for readers to understand the key concepts and principles behind them. It is a must-read for those interested in FPOs and their potential.

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      • Livestock Entrepreneurship Management
        Business innovation
        May 2015

        Livestock Entrepreneurship Management

        by Devesh Thakur & Pranav Kumar

        The present book covers major Livestock entrepreneurship skills in simple and lucid form. The first of the book focuses on concept of entrepreneurship, personal skills of entrepreneur such as innovation, risk taking, accepting challenges and responsibilities. The second of the book covers the different enterprising opportunities in livestock sector. In subsequent s forms of Livestock business, several factors to initiate a livestock business, bank support for entrepreneurship, entrepreneurial training, preparation of livestock entrepreneurial projects, project appraisals, financial management, sales and marketing communication, business acumen and communication have been covered. The textbook has been designed based on latest guidelines of Veterinary council of India and is extremely useful to graduates of veterinary science who otherwise have least exposure to principles of entrepreneurship. This book is also beneficial to undergraduate and postgraduate students of Veterinary Science, animal husbandry who wish to pursue livestock based entrepreneurship.

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      • Farmers Empowerment and Entrepreneurial Development Through FPOS and Start-UPS
        Agriculture & farming
        August 2023

        Farmers Empowerment and Entrepreneurial Development Through FPOS and Start-UPS

        by V.K.Jayaraghavendra Rao, R. Venkattakumar, C.K.Narayana & C. Vasanthi

        The book is designed to expose the users to various aspects of hortipreneurship and value addition opportunities through farmers empowerment and entrepreneurial development through FPOs and Start-ups which is a different game per se, both through diversification and business strategies.

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      • How We Succeed
        Business, Economics & Law
        January 2016

        How We Succeed

        Making Good Things Happen Through the Power of Smart Experiments

        by Steven K Gold

        Our lives are a series of experiments–investments of resources that test the world around us–and we can do our experiments either poorly or well. Smart Experiments empower us to achieve more favorable outcomes and greater success. Whether we're pursuing a personal mission or inventing the future for a start-up or established organization, How We Succeed allows us to see our actions in a new light and do our best experiments to achieve and succeed more.

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