Business innovation
Imagineering: Innovation in the Experience Economy
by Gabrielle Kuiper, Bert Smit
Description
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
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View all titlesBibliographic Information
- Publisher CAB International
- Publication Date August 2014
- Orginal LanguageEnglish
- ISBN/Identifier 9781780644653 / 1780644655
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 35 GBP
- Pages292
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2014
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