Business & management
Description
'Dingoes and Marsupial Lions' is an imaginative instruction manual on how to build and sustain a profitable business based on Communities of Interest (CoIs).
It starts with how the dingo became the top predator in Australia, displacing the marsupial lion which became extinct. Using this analogy, David Chan describes the new business landscape in the world of globalisation and digital communications.
The book demonstrates some of the business opportunities presented by this new landscape and describes one class of business that can succeed. Finally, it gives some rules about how these businesses can be built.
More Information
Bibliographic Information
- Publisher/Imprint Gilbert Massara Publishing / Wizard Publishing
- Publication Date January 2007
- Orginal LanguageEnglish
- ISBN/Identifier 9780955021015 / 0955021014
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 6.95 GBP
- Pages59
- ReadershipGeneral
- Publish StatusPublished
- ResponsibilityDavid Chan.
- Page sizeA5 (210 x 148) mm
- IllustrationB&W cartoons throughout
- SeriesBusiness & management
- Series Part1
