'Dingoes and Marsupial Lions' is an imaginative instruction manual on how to build and sustain a profitable business based on Communities of Interest (CoIs).
It starts with how the dingo became the top predator in Australia, displacing the marsupial lion which became extinct. Using this analogy, David Chan describes the new business landscape in the world of globalisation and digital communications.
The book demonstrates some of the business opportunities presented by this new landscape and describes one class of business that can succeed. Finally, it gives some rules about how these businesses can be built.
