Business, Economics & Law

The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time

by Bernard Jaworski, Bob Lurie

Description

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.


First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.
Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.
This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

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Rights Information

All language rights available.

Emerald Publishing Ltd.

Emerald Publishing Ltd.

Emerald Publishing was founded in 1967 to champion new ideas that would advance the research and practice of business and management. Today, we continue to nurture fresh thinking in applied fields where we feel we can make a real difference, now also including health and social care, education and engineering.

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Bibliographic Information

  • ISBN/Identifier 9781839826870
  • Publication Country or regionUnited Kingdom
  • Primary Price 19.95 USD
  • Pages304
  • ReadershipProfessional and Scholarly
  • Publish StatusPublished
  • Copyright Year2020
  • Dimensions229 x 152 mm

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