KIA Literary Agency was founded in 2002 in Tehran with the aim of promoting and supporting fine literary works in all forms throughout the world. It brings about opportunities for authors, illustrators, publishers, translators, and those involved in this field to meet their counterparts. And at the same time, it introduces them to the world and will inform them of all the related events which take place in the world of art and literature.
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An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of environmental impacts and climate change are areas that are key to adventure tourism firms. To remain profitable companies need to address these issues along with the important elements of risk and safety. Key features include: Industry Perspective case studies Sustainable Adventure Tourism Developments Management of Products and Customers Created from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both university courses on adventure tourism and outdoor recreation as well as those working within the industry.
A Millennium from the Perspective of Arts – China in Classical Paintings tells the stories of China from paintings of different ages. It consists of six volumes, covering the Northern Song Dynasty, the Southern Song Dynasty, the Yuan Dynasty, the Ming Dynasty, the Qing Dynasty, and the Republic of China. By introducing the details of the works and observing the artists' creative mentality, the book not only tells the big pictures of politics, military, economy, technology, and humanity in different historical periods, but also shows the daily life and aesthetics of ancient China. As a Norwegian Chinese cultural scholar, the author Li Shubo adopts a special perspective in the book by combining the achievements of overseas Chinese studies with contemporary archaeology and art history, and uses simple language presenting a comprehensive, profound and thought-provoking picture of Chinese civilization.
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Fear and Valor in Six Days: An Israeli Soldier's Testemonial in Perspective by Yehuda Reves Through the viewfinder of a bazooka, this book offers a critical view of fear, valor and pride, death and love, friendship and hatred, reality and mystical dreams, faith and the secular, as well, the end and the beginning. Collected here are manuscripts, stories and thoughts written intermittently over a period of more than forty years in the diary of a fighter during and after the battles of the Six-Day War. Portrayed here is a bitter, cruel reality; how soldiers kill, are wounded and die on the battlefield. Here are described facts intermixed with imagination and dreams; a description that illustrates the nature of male society in the Israeli army with its blend of cunning, coarseness and innocence. This book was written on the battlefront of North Samaria; and in the northern Golan Heights. The author served in the armored troops, as a commander of a tank company numbering six vehicles. All these manuscripts were stuck like bullets in the barrel of a gun since the war ended before they were ready to be collected in one volume that now includes the life experience and perspective of additional forty-plus years. Yehuda Reves is a forester who, throughout his entire life, has observed people, trees, shrubs, the soil, and inanimate rocks with unaffected wonder. He was responsible for collecting seeds and for the propagation and planting of trees on behalf of The Israeli Forestry Department. Today, he travels and works in the reproduction of wild Mediterranean plants. The author served in the Israeli reserve army as a junior officer for 32 years and has fought in four wars. He is married and has two daughters and nine grandchildren. 190 pages,14.5 x 21 cm
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Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.
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Tourism resources - the availability and sustainability of the supplies tourism relies on - have long been a topic of interest for the industry. Often, however, they are considered in silo. There is a key need now for the development of a conceptual framework for resource analysis, integrating all aspects of social, cultural and natural resources, as well as the importance of local conditions. In this way, tourism can be generated that is both productive and sustainable. Based on and beginning with Norwegian scholar Sondre Svalastog's conceptual and theoretical work, this book introduces a selection of new case studies exemplifying the usefulness of this approach and bringing it into the English language for the tourism industry as a whole. This book: - Reviews local conditions and resources, climate change concerns, and the differences between types of tourist attracted to particular regions; - Considers how best to maximise potential and production, ensuring that both the host community and tourists benefit; - Provides a wide-ranging selection of case studies covering topics such as urban heritage, national parks and niche, location-specific tourism products. In a constantly changing world where the tourist industry is large and economically important, tourism research needs to be in a process of constant renewal of risk analysis, oriented towards society, culture and nature at the same time. To ensure sound planning within the industry, this book promotes the need for research-based knowledge, for both tourism researchers and students.
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Operations Management in the Travel Industry provides a broad, in-depth coverage of the knowledge and skills necessary for effective and successful management, including finance, marketing, individual and corporate social responsibility, meeting customer expectations and managing, motivating and retaining employees. Using both theory and real world case studies, it describes the commercial realities of the sector in relation to decision making and business outcomes, with practical consideration given to balancing the needs of a commercial business to drive forward innovation and increase profitability for investors. This book is the prescribed text for the Foundation Degree in Travel Operations Management, and will also be useful to industry practitioners and students in a range of related courses at all levels.
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What does it mean to be called an industrial designer? This book traces the remarkable rise of this professional identity in historical perspective from a position of anonymity in the early twentieth century, to mid-century professionalisation, to decline and disintegration by 1980. Drawing on new, extensive, original archival research, it uncovers the history of a profession in a state of re-invention, 1930-1980 in Britain and the United States. The book tests assumptions about the relationship between the professions in the two countries, bringing them into comparative historical perspective for the first time. The gendered dynamics of professionalisation and their interaction with the representation of the heroic male designer are interrogated and critically examined. Building on new gender perspectives to the history of the industrial design profession, the book calls for a re-examination of the limits and boundaries of what constitutes professional identity and work.
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Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
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Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
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This is a short story collection written by one of the best female Chinese writers Chi Li, who chooses five of her representative stories that happens in Wuhan city. The author is famous for her description of ordinary Chinese citizens from female perspective. Her works have been favored by many readers in and out of China.
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Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.
