Tourism industry
Operations Management in the Travel Industry
Edited by Peter Robinson
Description
Operations Management in the Travel Industry provides a broad, in-depth coverage of the knowledge and skills necessary for effective and successful management, including finance, marketing, individual and corporate social responsibility, meeting customer expectations and managing, motivating and retaining employees.
Using both theory and real world case studies, it describes the commercial realities of the sector in relation to decision making and business outcomes, with practical consideration given to balancing the needs of a commercial business to drive forward innovation and increase profitability for investors.
This book is the prescribed text for the Foundation Degree in Travel Operations Management, and will also be useful to industry practitioners and students in a range of related courses at all levels.
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Rights Information
Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
CABI (CAB International)
CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.
View all titlesBibliographic Information
- Publisher CAB International
- Publication Date February 2009
- Orginal LanguageEnglish
- ISBN/Identifier 9781845935030 / 1845935039
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 29.95 GBP
- Pages320
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2009
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