Tourism industry
Description
Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.
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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
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Bibliographic Information
- Publisher CAB International
- Publication Date October 2009
- Orginal LanguageEnglish
- ISBN/Identifier 9781845935511 / 1845935519
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 37.50 GBP
- Pages400
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2009
- SeriesCABI Tourism Texts
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