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      • Strange Days Books, Social Cooperative Enterprise

        Strange Days Books is a social cooperative publishing firm based in Crete, Greece. Since 2012 we have published almost 100 books. Every year we organize Sand Festival, an online Writers’ Workshop and - in cooperation with www.eyelands.gr literary magazine - the one and only international short story competition based in Greece, plus our International Book Awards. In 2019 SDB was the only publishing house in Greece to receive approval by the European Union’s Creative Europe translation funding program for its project "Strange Days in Europe”. Strange Days Books is an entirely independent publisher, primarily interested in showcasing the wealth of new writing voices in Greece. We work closely with our authors to create books that will appeal to booklovers, books about the present, books that strive to push the art of literature forward, books written with talent and passion, books that challenge the way we see the world, books bursting with new ideas and intriguing perspectives.

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      • Guilford Publications, Inc.

        Founded in 1973, Guilford has built an international reputation as a publisher of books in mental health; psychology, psychiatry, mindfulness, CBT, DBT, and more.

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      • Trusted Partner
        Business, Economics & Law
        August 2017

        Visitor Experience Design

        by Noel Scott, Jun Gao, Jianyu Ma, Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao

        Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

      • Trusted Partner
        Business, Economics & Law
        June 2019

        China-Africa Economic and Trade Cooperation:

        Case Studies and Plans

        by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee

        China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.

      • Trusted Partner
        Business, Economics & Law
        May 2017

        Tourism and Resilience

        by Richard W Butler

        This is the first book to address the concept of resilience and its specific application and relevance to tourism, in particular tourism destinations. Resilience relates to the ability of organisms, communities, ecosystems and populations to withstand the impacts of external forces while retaining their integrity and ability to continue functioning. It is particularly applicable to tourism destinations and attractions which are exposed to the potentially harmful and sometimes severe effects of tourism development and visitation, but which also can experience increased resilience from the economic benefits of tourism. Phenomena such as destination communities, wildlife populations and ecosystems are discussed, as well as the ability of places and communities to use tourism and its infrastructure to recover from disasters such as tsunamis, earthquakes, unrest and disease. This book: · Compares the relevance of resilience to sustainability · Contains contributions from many of the leading international authors · Brings together varying viewpoints of both conceptual and applied issues · Includes example case studies from Whistler, western Canada; Sri Lanka; Purnululu National Park, Australia; and the remote Pitcairn Island in the Pacific Tourism and Resilience is relevant for researchers, students and practitioners in tourism and related fields such as development studies, geography, sociology, anthropology, economics and business/management. ; This book discusses the concept of resilience and its application to tourism. It compares the relevance of resilience to sustainability; the former focusing on the well-being and survival of the places affected and the latter focusing on the agent of impact, tourism itself. ; PART ONE: INTRODUCTION1: INTRODUCTION2: THE DEVELOPMENT OF RESILIENCE THINKING3: COMMUNITY TOURISM RESILIENCE: SOME APPLICATIONS OF THE SCALE, CHANGE AND RESILIENE (SCR) MODELPART 2: SOCIO-ECOLOGICAL RESILIENCE4: SOCIO-ECOLOGICAL BALANCE IN COMMUNITY BASED TOURISM EXPERIENCES: A RESARCH PROPOSAL5: RESILIENCE AND DESTINATION GOVERNANCE6: RESILIENCE AND DESTINATION GOVERNANCE: WHISTLER, B.C.PART 3: RESILIENCE AND RESPONSE TO DISASTERS7: SRI LANKAN TOURISM DEVELOPMENT AND IMPLICATIONS FOR RESILIENCE8: RESILIENCE, TOURISM AND DISASTERS9: RESILIENCE AND PERCEPTIONS OF PROBLEMS IN ALPINE REGIONSPART 4: RESILIENCE IN PROTECTED NATURAL AREAS AND INSULAR LOCATIONS10: Tourism Resilience in UK National Parks11: RESILIENCE AND PROTECTED AREA TOURISM IN PURNULULU NATIONAL PARK: UNDERSTANDING INTERACTIONS WITH A FOCUS ON COMMUNITY BENEFITS12: RESILIENCE AND TOURISM IN ISLANDS: INSIGHTS FROM THE CARIBBEAN13: RESILIENCE AND TOURISM IN REMOTE LOCATIONS: PITCAIRN ISLANDSPART 5: RESILIENCE AND THE TOURISM INDUSTRY14: ISSUES OF RESILIENCE, SUSTAINABILITY AND RESPONSIBILITY IN TOURISM15: BETTING ON CASINO TOURISM RESILIENCE: A CASE STUDY OF CASINO EXPANSION IN MACAO AND THE ASIA REGION16: RESILIENCE AS NEW POLITICAL REALITYPART 6: CONCLUSIONS

      • Trusted Partner
        Business, Economics & Law
        September 2019

        Tourism Crisis and Disaster Management in the Asia-Pacific

        by Brent W Ritchie, Kom Campiranon

        The Asia-Pacific area is notable as one of the fastest growing tourism regions and not surprisingly, tourism in this region has become the major driver of global tourism in general. Nonetheless, tourism industries in Asia Pacific has been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability).The aim of this book is to contribute to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With chapters contributed by international scholars and practitioners, this book discusses both the theoretical and practical approaches toward successful crisis and disaster management.

      • Trusted Partner
        Business, Economics & Law
        April 2017

        Rural Tourism and Enterprise

        Management, Marketing and Sustainability

        by Ade Oriade, Peter Robinson

        Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)

      • Trusted Partner
        Technology, Engineering & Agriculture
        April 2017

        Fish Viruses and Bacteria

        Pathobiology and Protection

        by Patrick T K Woo, Rocco C Cipriano

        Taking a disease-based approach, Fish Viruses and Bacteria: Pathobiology and Protection focuses on the pathobiology of and protective strategies against the most common, major microbial pathogens of economically important marine and freshwater fish. The book covers well-studied, notifiable piscine viruses and bacteria, including new and emerging diseases which can become huge threats to local fish populations in new geographical regions if transported there via infected fish or eggs. A concise but thorough reference work, this book: - Covers key viral and bacterial diseases of notable fish species; - Reviews major well-established piscine pathogens as well as new, emerging and notifiable diseases; and - Contains the most up-to-date research contributed by a team of over fifty world experts. An invaluable bench book for fish health consultants, veterinarians and all those wanting instant access to information, this book is also a useful textbook for students specializing in fish health and research scientists initiating fish disease research programmes. ; Taking a disease-based approach, this book focuses on the pathobiology of and protective strategies against the most common, major microbial pathogens of economically important marine and freshwater fish. It covers well-studied, notifiable piscine viruses and bacteria, including new and emerging diseases. ; 1: Infectious Pancreatic Necrosis Virus, Arun K. Dhar, Scott LaPatra, Andrew Orry and F.C. Thomas Allnutt 2: Infectious Haematopoietic Necrosis Virus, Jo-Ann C. Leong and Gael Kurath 3: Viral Haemorrhagic Septicaemia Virus, John S. Lumsden 4: Epizootic Haematopoietic Necrosis and European Catfish Virus, Paul Hick, Ellen Ariel and Richard Whittington 5: Oncogenic Viruses: Oncorhynchus masou Virus and Cyprinid Herpesvirus, Mamoru Yoshimizu, Hisae Kasai, Yoshihiro Sakoda, Nanako Sano and Motohiko Sano 6: Infectious Salmon Anaemia, Knut Falk and Maria Aamelfot 7: Spring Viraemia of Carp, Peter Dixon and David Stone 8: Channel Catfish Viral Disease, Larry A. Hanson and Lester H. Khoo 9: Largemouth Bass Viral Disease, Rodman G. Getchell and Geoffrey H. Groocock 10: Koi Herpesvirus Disease, Keith Way and Peter Dixon 11: Viral Encephalopathy and Retinopathy, Anna Toffan 12: Iridoviral Diseases: Red Sea Bream Iridovirus and White Sturgeon Iridovirus, Yasuhiko Kawato, Kuttichantran Subramaniam, Kazuhiro Nakajima,Thomas Waltzek and Richard Whittington 13: Alphaviruses in Salmonids, Marius Karlsen and Renate Johansen 14: Aeromonas salmonicida and A. hydrophila, Bjarnheidur K. Gudmundsdottir and Bryndis Bjornsdottir 15: Edwardsiella spp., Matt J. Griffin, Terrence E. Greenway and David J. Wise 16: Flavobacterium spp.: F. psychrophilum, F. columnare and F. branchiophilum, Thomas P. Loch and Mohamed Faisal 17: Francisella noatunensis, Esteban M. Soto and John P. Hawke 18: Mycobacterium spp., David T. Gauthier and Martha W. Rhodes 19: Photobacterium damselae, John P. Hawke 20: Piscirickettsia salmonis, Jerri Bartholomew, Kristen D. Arkush and Esteban M. Soto 21: Renibacterium salmoninarum, Diane G. Elliott 22: Streptococcus iniae and S. agalactiae, Craig A. Shoemaker, De-Hai Xu and Esteban M. Soto 23: Vibriosis: Vibrio anguillarum, V. ordalii and Aliivibrio salmonicida, Alicia E. Toranzo, Beatriz Magariños and Ruben Avendaño-Herrera 24: Weissella ceti, Timothy J. Welch, David P. Marancik and Christopher M. Good 25: Yersinia ruckeri, Michael Ormsby and Robert Davies

      • Trusted Partner
        Business, Economics & Law
        November 2020

        Tourism in Development: Reflective Essays

        by Peter U C Dieke, Brian E M King, Richard Sharpley, Ali Thompson

        This book: - comprises reflective essays written by internationally-ranked scholars and tourism consultants with extensive experience, particularly in the developing world countries - considers extant themes, issues and challenges related to tourism and development - offers a critical and contemporary perspective on tourism's significance and role in development.

      • Trusted Partner
        The Arts
        April 2011

        Roy Ward Baker

        by Geoff Mayer, Brian McFarlane, Neil Sinyard

        This book traces the career of Roy Ward Baker, one of the great survivors of the British film and television industry. He directed the landmark British film Morning Departure (1949), worked at Twentieth Century Fox in Hollywood in the early 1950s where he directed Marilyn Monroe's 'breakthrough' film (Don't Bother to Knock), and followed this with a succession of fine films for Rank, culminating in the best version of the Titanic disaster, A Night to Remember in 1958. Yet within three years he was unable to secure a job in the British film industry and he moved to television series such as The Avengers, The Saint and Minder. Later Baker re-emerged as a major director of science-fiction (Quatermass and the Pit) and horror films (Asylum). Geoff Mayer provides an industrial and aesthetic context in which to understand the interrelationship between a skilled classical director and the transformation of the British film industry in the 1950s. ;

      • Trusted Partner
        Business, Economics & Law
        December 2017

        Transforming Travel

        Realising the potential of sustainable tourism

        by Jeremy Smith

        Transforming Travel combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry's potential to make lasting, positive change. - A unique collection of case studies and stories of the most successful, inspirational, impactful and innovative travel businesses in the world. - A vital presentation of the latest research and statistics on the positive impacts and potential of transformative, sustainable tourism, - A positive and realistic vision of the scope of tourism to promote sustainable development at a time when travel and interaction with foreign cultures is facing numerous existential challenges. Written in a highly engaging style Transforming Travel presents an urgent argument for transforming tourism so it might reach its potential to promote tolerance, restore communities and regenerate habitats, while providing a vital guide for anyone looking to develop the successful sustainable tourism enterprises and destinations needed to do so.

      • Trusted Partner
        Business, Economics & Law
        May 2017

        Mass Tourism in a Small World

        by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson

        This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future

      • Trusted Partner
        Business, Economics & Law
        December 2017

        Tour Operators and Operations

        Development, Management and Responsibility

        by Jacqueline Holland, David Leslie

        With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.

      • Trusted Partner
        Business, Economics & Law
        March 2017

        Arctic Tourism Experiences

        Production, Consumption and Sustainability

        by Young-Sook Lee, David Weaver, Nina K Prebensen

        An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. Part 1 investigates the depth and dimensions of tourist experiences in the Arctic. Chapters examine the essence of diverse peak experiences and delve into the factors that give rise to these experiences. Part 2 considers the links between these core experiences and the tourism industry that seeks to sustain itself by facilitating such satisfying outcomes. ; The book focuses on tourist experiences and industry provision of those experiences. It concentrates on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. ; PART I: INTRODUCTION AND ISSUES: TOURIST EXPERIENCES OF THE ARCTIC AND CREATING TOURIST EXPERIENCES.Chapter 1: Arctic Destinations and Attractions as Evolving Peripheral Settings for the Production and Consumption of Peak Tourism ExperiencesChapter 2: Experiencing the Arctic in the Past: French Visitors to Finnmark in the Late 1700s and Early 1800sChapter 3: Roles of Adventure Guides in Balancing Perceptions of Risk and SafetyChapter 4: The Central Role of Identity in the Arctic PeripheryChapter 5: Tourists and Narration in the Arctic: The Changing Experience of MuseumsChapter 6: World Heritage List = Tourism Attractiveness?PART II: CREATING TOURIST EXPERIENCES IN THE ARCTICChapter 7: Degrees of Peripherality in the Production and Consumption of Leisure Tourism in GreenlandChapter 8: Northern Lights Experiences in the Arctic Dark: Old Imaginaries and New Tourism NarrativesChapter 9: Exploring the Extreme Iditarod Trail in AlaskaChapter 10: The Arctic Tourism Experience from an Evolving Chinese PerspectiveChapter 11: Tourists’ Interpretations of a “Feelgood In Lapland” Holiday- A Case StudyChapter 12: Negotiating Sami Place and Identity: Do Scottish Traditions Help Sami to be More Sami?Chapter 13: Emergence of Experience Production Systems for Mass Tourism Participation in Peripheral Regions: Evidence from Arctic ScandinaviaChapter 14: Factors of Peripherality: Whale Watching in Northern NorwayChapter 15: Responsible Fishing Tourism in the ArcticChapter 16: Long way up: Powered Two-Wheeled Journeys in Northern PeripheriesChapter 17: Experiences of Marine Adventurers in the Canadian ArcticChapter 18: Arctic Tourism in Russia: Attractions, Experiences, Challenges and PotentialsChapter 19: Tourism Experiences of Post-Soviet Arctic BorderlandsChapter 20: Arctic Tourism Experiences: Opportunities, Challenges and Future Research Directions for a Changing Periphery

      • Trusted Partner
        Tourism industry
        November 2009

        City Tourism

        National Capital Perspectives

        by Dr Abel Duarte Alonso, Caroline Andrew, Mark Bruce-Miller, Thanh-Huong Bui, Paul Byrne, Guy Chiasson, Malcolm J M Cooper, Tracey J Dickson, Anya Diekmann, Jerry Eades, Deborah Edwards, Robert Govers, Tony Griffin, Claire Haven-Tang, Bruce Hayllar, Ernie Heath, Joan C Henderson, Charles Inskip, Myriam Jansen-Verbeke, Lee Jolliffe, Eleri Jones, Elizabeth Kruger, Ghada Masri, Geraldine Maulet, László Puczkó, Ir. Pratap Raju, Tamara Rátz, Carin Rustema. Edited by Robert Maitland, Brent W Ritchie.

        Capital city status attracts and drives tourism by enhancing a city’s appeal to the tourist and its international standing. With a focus on city tourism themes, this book examines subjects including the identity of a city in a tourism context and practical matters such as promoting the city as a product. By examining tourist activities in national capitals, the book addresses issues in capital city development as tourist destinations with a broad, international approach and case studies on major tourist cities.

      • Trusted Partner
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

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      • Trusted Partner
        January 1993

        Was ist Taosimus?

        Der Weg des Tao - eine Einführung in die uralte Weisheitslehre Chinas

        by Cooper, J C

      • Trusted Partner
        January 1999

        Die Plantagen am Cooper River

        Eine Südstaaten-Dynastie und ihre Sklaven

        by Ball, Edward / Englisch Holl, Hans G

      • Trusted Partner
        Business, Economics & Law
        September 2020

        Tourism and Gender-based Violence

        Challenging Inequalities

        by Paola Vizcaino-Suárez, Heather Jeffrey, Claudia Eger

        Gender-based violence (GBV) in travel and tourism is embedded within wider social structures of gender inequalities and discrimination. Even though it is pertinent to study GBV in all its forms, this book focuses on the multiple and interconnected manifestations of violence that women/girls encounter in tourism consumption and production (physical, sexual, emotional or socio-economic), while seeking to open the debate on violence against sexual minorities (LGBT) and discussing men/boys as victims and perpetrators of GBV. By engaging in a critical exploration of the theoretical landscape of GBV and case studies on GBV and sexual harassment, the book adopts a multidisciplinary perspective drawing on feminist, intersectional and post-colonial frameworks, bringing together contributions from academics and practitioners across the globe.

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