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Der 5-Uhr-Club
Gestalte deinen Morgen und in deinem Leben wird alles möglich
by Sharma, Robin
Aus dem Englischen von Hans Freundl
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May 2011Jeder kann in Führung gehen
Eine moderne Fabel über den Erfolg im Beruf und im Leben
by Sharma, Robin S. / Übersetzt von Freundl, Hans
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Humanities & Social SciencesNovember 2016Postcolonial minorities in Britain and France
by Shailja Sharma
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Humanities & Social SciencesJuly 2018The Asian Financial Crisis
Crisis, reform and recovery
by Shalendra Sharma
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Cultural studiesJuly 2013The Asian Financial Crisis
Crisis, reform and recovery
by Shalendra D. Sharma
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September 2007Die Welt ist flach
Eine kurze Geschichte des 21. Jahrhunderts
by Thomas L. Friedman, Michael Bayer, Hans Freundl, Thomas Pfeiffer
Sie wissen Bescheid über die Globalisierung? Dann wissen Sie auch, daß jährlich einige hunderttausend amerikanische Steuererklärungen in Indien erstellt werden, daß USRadiologen routinemäßig kurz vor Feierabend CT-Aufnahmen nach Australien schicken, um am nächsten Morgen die fertige Auswertung aus dem elektronischen Postfach zu nehmen, und daß Sie selber möglicherweise schon einmal, ohne es zu ahnen, in einem Callcenter angerufen haben, obwohl Sie nur einen Tisch im Restaurant reservieren wollten? Friedman folgt den Datenströmen und führt vor, wie sie die Existenz von Managern und Mittelständlern, von chinesischen Studenten und Hausfrauen in Utah entscheidend verändern. Sein Buch ist erhellend und fesselnd - lebendige Reportage und prägnante Einführung in die Dynamiken der globalen Gegenwart in einem. Die Veränderungen betreffen uns alle, egal, wo wir leben, egal, was wir tun. Wir sollten ihnen, so sein Plädoyer, mit gebotener Dringlichkeit, mit Realismus und Optimismus begegnen - er liefert das Anschauungsmaterial und die Anleitung.
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Business, Economics & LawJanuary 2020Sustainable Destination Branding and Marketing
Strategies for Tourism Development
by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
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Agronomy & crop productionMay 2012Disease Resistance in Wheat
by Edited by Indu Sharma.
Disease resistance is one of the major factors that can be improved to sustain yield potential in cultivated crops. This book looks at disease resistance in wheat, concentrating on all the economically important diseases - their economic impact and geographical spread, breeding for resistance, pathogen variability, resistance mechanisms and recent advances made on resistance genes. Newer strategies for identifying resistance genes and identify resistance mechanisms are discussed, including cloning, gene transfer and the use of genetically modified plants.
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MedicineSeptember 2019Phytochemicals of Nutraceutical Importance
by Dhan Prakash, Girish Sharma
Nutraceuticals are bioactive phytochemicals that protect or promote health and occur at the intersection of food and pharmaceutical industries. This book covers a wide spectrum of human health and diseases, including the role of phytonutrients in the prevention and treatment. It also reviews biological and clinical effect, molecular level approach, quality assurance, bioavailability and metabolism of a number phytochemicals, and their role to combat different diseases.
