Created in 1989, Adverbum is a publishing company with four imprints specialized inhealth, human sciences, sports, cookbooks,lifestyle, religion, typography andgraphic design. Adverbum’s catalogue of 220 titles is enriched by 20 new titles each year, all written by specialists. This eclectic production is meticulous and includes many reference books which have been translated all over the world.
View Rights Portal
‘Ärzt*in als Ganzes‘ ist ein inspirierendes Buch für Mediziner aller Altersklassen und Spezialisierungen, die den Sinn in ihrer Arbeit (wieder)finden oder verstärken wollen.
View Rights Portal
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies; - Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean; - References of best practices to address critical issues affecting the delivery of a quality customer experience. Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.
Exile, its pain and possibility, is the starting point of this book. Women's experience of exile was often different from that of men, yet it has not received the important attention it deserves. Women in exile in early modern Europe and the Americas addresses that lacuna through a wide-ranging geographical, chronological, social and cultural approach. Whether powerful, well-to-do or impoverished, exiled by force or choice, every woman faced the question of how to reconstruct her life in a new place. These essays focus on women's agency despite the pressures created by political, economic and social dislocation. Collectively, they demonstrate how these women from different countries, continents and status groups not only survived but also in many cases thrived. This analysis of early modern women's experiences not only provides a new vantage point from which to enrich the study of exile but also contributes important new scholarship to the history of women.
Trusted Partner
Sustainable Tourism in the Americas introduces the reader to the establishment of sustainable tourism across the region. It examines questions such as 'what is really meant by sustainable tourism?' Covered in eight chapters, the book discusses the evolution and application of the concept in the Americas from its origins as well as documenting established success stories of sustainable tourism policy and implementation from several countries in the Americas. The country and regional case studies critically examine what sustainable tourism means in their destination and address how in practice the concept of sustainability can be built to show results across different cultural and ecological situations ranging from local indigenous sites to urban environments. The book presents solid findings and includes content from: · research of academics and experiences of those working within the heritage setting; · recent criteria and indicators of sustainable tourism developed by GSTC and other standards, indicators and observatories work associated with UNWTO; · success stories of managing Western tourism destinations and applies relevant lessons to Americas; · Provides support to those who need to study and manage impacted destinations. It will be a valuable addition to the current lack of literature on this concept and of particular interest to those working within and studying tourism management and related themes.
Trusted Partner
This new edition of Lyme Disease provides up-to-date evidence-based research and covers the significant advances in our understanding of the disorders referred to as Lyme disease or Lyme borreliosis. This book explores the causative organism, its requisite ecosystem, disease epidemiology, host-Borrelia interactions, diagnostic testing, clinical manifestations, therapeutic options, the role of host immunity on pathogenesis and long term prognosis. The authors provide balanced perspectives on all aspects of Lyme disease and explicitly review both the basic biology of the infection and practical clinical aspects. This new edition: Includes new borrelial pathogens that have been identified (B. miyamotoi, B. mayonii and B. bavariensis among others). Provides updated information on the molecular biology of the organism, neuroborreliosis, and the role of the C6 peptide in diagnosis. Discusses the controversies about 'chronic Lyme disease', post Lyme disease syndrome and other ongoing but non-specific symptoms that have been attributed to this infection. As the endemic footprint of Lyme disease continues to grow, this book provides a broad and detailed guide for clinicians and researchers involved with the diagnosis and treatment of the condition. Covering biology, epidemiology and therapeutics, it is also essential reading for students of global health and infectious disease.
Trusted Partner
Visitor management may be considered as a component of destination management at all levels of a destination. It involves a wide range of stakeholders. This book demonstrates current knowledge on visitor management. Visitor Management in Tourism Destinations provides insight into critical concepts such as the visitor experience, service quality, the uses of indicators and frameworks, and interpretation. It also addresses current issues including the social and political dimensions of visitor management, the implementation of monitoring, vandalism and augmented reality. Authored by leading international researchers in the field of visitor management research, this book is primarily aimed at researchers and postgraduate students. Key Features: · Considers critical concepts and influential factors in visitor management. · Illustrates current issues in visitor management. · Research-based case studies contribute to an overall understanding of core issues. · Covers the state-of-the-art in guiding and interpretation. ; This book demonstrates current knowledge on Visitor Management and provides insight into conceptual issues. ; PART I: Introduction and Foundation Chapter 1: Introduction to Visitor Management in tourism Destinations Chapter 2: Destination Management and Visitor Management: Non-convergent Literatures but Complementary Activities and Issues Chapter 3: Meeting the Challenge of Managing Visitor Experiences at Tourism Attractions Chapter 4: The Social and Political Dimensions of Visitor Management: Rural Home-based Accommodations PART II: Critical Concepts in Visitor Management Chapter 5: Indicators and Standards-Based Visitor Management Frameworks in Achieving Sustainability at Cultural Heritage Sites Chapter 6: Managing Nature-Based Visitors’ Perceived Service Quality, Satisfaction and Future Behaviour Intention Chapter 7: The Relevance of Visitors’ National Park Affinity for Effective Visitor Management in Protected Areas PART III: Current Issues in Visitor Management Chapter 8: Visitor Monitoring in the Tapajós National Forest, Brazil Chapter 9: Tourist Behaviours, Vandalism and Stakeholder Responses Chapter 10: Augmented Reality Application in Museum Visitor Experiences PART IV: The State of the Art in Guiding and Interpretation Chapter 11: Strategies for Successful Interpretation Techniques in Visitor Attractions: The Operationalization of Guided Tours in Museums Chapter 12: Using Heritage Interpretation to Manage Film-induced Tourism at Heritage visitor Attractions Chapter 13: Theories of Learning and their Application in Interpretation Chapter 14: Critical Reflections on the Role of Interpretation in Visitor Management PART V: Conclusion Chapter 15: Current Knowledge and Future Research Directions in Visitor Management
Trusted Partner
Trusted Partner
Zhijiang, in Hunan province, is the place where China and Japan negotiated for the affairs about Japan surrendered in the World War Ⅱ. It plays an important role in the history of world peace. Zhijiang focuses on peace culture and has held "China Zhijiang · International Peace Festival" for five times since 2003, which makes peace culture a calling card for Zhijiang to go global. Due to the influence of this festival and further research of peace culture in Zhijiang, more and more attention both at home and abroad has been paid to Zhijiang so that people hope to know more about Zhijiang in a more comprehensive and thorough way. This book collects lots of scholar articles on the study od peace culture in Zhijiang, and gives a detailed introduction to "China Zhijiang · International Peace Festival", which reflects Chinese people attach importance to history and peace.
Trusted Partner
Rhizosphere biology is approaching a century of investigations wherein growth-promoting rhizomicroorganisms (PGPR) have attracted special attention for their ability to enhance productivity, profitability and sustainability at a time when food security and rural livelihood are a key priority. Bio-inputs - either directly in the form of microbes or their by-products - are gaining tremendous momentum and harnessing the potential of agriculturally important microorganisms could help in providing low-cost and environmentally safe technologies to farmers.One approach to such biologically-based strategies is the use of naturally occurring products such as PGPR. Advances in PGPR Research explores recent developments and global issues in biopesticide research, presented via extended case studies and up-to-date coverage of: · Low input biofertilizers and biofungicides used for sustainable agriculture. · Molecular techniques to enhance efficacy of microbial inputs. · Intellectual property issues in PGPR research. Written by an international team of experts, this book considers new concepts and global issues in biopesticide research and evaluates the implications for sustainable productivity. It is an invaluable resource for researchers in applied agricultural biotechnology, microbiology and soil science, and also for industry personnel in these areas.
Trusted Partner
This bestselling title is a practical handbook on the concept of basic stimulation in nursing and its application for patients suffering from perceptional deficits, developmental delays and mental handicaps. It enables nurses to develop, improve and stabilize physically and mentally handicapped people with impaired perceptional, communicative and motor skills. Target Group: Nurses
Trusted Partner
How can humor be used to engage with and help people suffering from mental illness? This practical handbook explains the concept of humor in psychiatric treatment and sets out the case for employing it. The author outlines how nurses can assess who might benefit from the use of humor and for whom it would be out of place, and provides a toolkit of humorous interventions for daily nursing practice. Target Group: Practicing nurses, psychiatric nurses, care clowns
Trusted Partner
This book: - comprises reflective essays written by internationally-ranked scholars and tourism consultants with extensive experience, particularly in the developing world countries - considers extant themes, issues and challenges related to tourism and development - offers a critical and contemporary perspective on tourism's significance and role in development.
Trusted Partner
Gateway communities that neighbour parks and protected areas are impacted by tourism, while facing unique circumstances related to protected area management. Economic dependency remains a serious challenge for these communities, especially in a climate of neoliberalism, top-down policy environments, and park closures related to environmental degradation or government budgets. The collection of works in this edited book provide bottom-up, informed, and nuanced approaches to tourism management using local experiences from gateway communities and protected areas management emerging from a decade of guidelines, rulemaking, and exclusive decision-making. Global perspectives are presented and contextualized at the local level of gateway communities in an attempt to balance nature, community, and commerce, while supporting the triple bottom line of sustainable tourism. While anticipating a post-COVID 19 global shift, readers are encouraged to think through transformation and resiliency in regard to how the flux of supply vs demand alters gateway community perspectives on tourism. Specific features of this book include: · Focus on transformations, which provides insight into the complex and dynamic nature of gateway communities. · Multidisciplinary, multi-cultural insights into protected area management. · Applied and conceptual chapters from global perspectives.
Trusted Partner
The ward pharmacist in the hospital is like the airbag in a car. As part of a fail-safe system, they monitor and optimise the patient’s drug therapy. Ward pharmacists work hand in hand with medical and nursing staff. That situation is also reflected in this workbook. All the cases presented were patients who had been cared for, evaluated and documented by a physician-pharmacist duo or similar team with combined medical and pharmaceutical expertise. The editorial team considered it important to illustrate all critical indications typically encountered in a hospital. In assessing and selecting the examples, they were able to draw upon the many years’ experience of their pioneering work as hospital and ward pharmacists. Practical tips, checklists, comments and advice for working in the ward environment round off the individual chapters. By learning from actual cases, this book offers the unique chance to develop an instinct for the pitfalls of drug safety. That applies to those who have successfully completed further training in the field of “Medication Management in the Hospital” and for all who wish to ensure the optimum treatment for their patients through competent work in clinical pharmacy.
Trusted Partner
For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. It: - Provides both successful and unsuccessful case studies to illuminate real, practical solutions, developed by tourism scholars who are experts in their researched context countries. - Adopts a range of methodological approaches to cover diverse and less-covered areas such as industrial tourism, saltpans, natural and cultural heritage, and micro-destinations. - Considers post-COVID tourism and the significant role of tourism stakeholders in Western Europe's re-development. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.
Trusted Partner
This book presents a global overview of the background to, and the current state of, crop protection and pest management in cotton crops. Cotton is one of the most economically important crops in the world and has been grown for centuries but maintaining high yields of good quality requires sophisticated approaches to pest management. The introduction and use of pesticides over the decades significantly increased cotton yields but lead to many adverse environmental impacts. Over time, new and alternative insecticides were developed but overuse has enabled pests to develop significant resistance. The development of genetically modified cotton varieties with toxins derived from Bacillus thuringiensis enabled much improved control of lepidopteran larvae, including bollworms, but as the toxins had no effect on sucking pests, farmers had no choice but to continue using insecticides. Also, some of the new cotton varieties developed in recent times have not adapted to different climatic conditions and the quality of cotton fibre declined as a result. This book shows the need for more research to select cotton varieties with high quality fibres suitable for different cotton growing areas and to develop integrated pest management strategies to minimise the use of pesticides. It also demonstrates the need for an inter-disciplinary approach bringing together plant breeders, entomologists, plant pathologists, agronomists and agricultural engineers to achieve high yields of high quality cotton. In the future, farmers will need to adopt new technology to determine when and how pesticides are used in conjunction with cultural and biological control strategies. · Emphasises the importance of research on growing cotton in a world experiencing climate change · Demonstrates how crucial crop protection is in achieving high yields of high quality cotton · Shows how new technology will bring major changes in how cotton is grown in the future
Trusted Partner
This book collects 180 stories about immortals in ancient China, translated into English, and accompanied by relevant pictures. It can help Chinese and foreign readers to understand the general situation of Chinese native immortals, especially Taoist immortals, and show the evolution of Chinese ancient folklore and cultural thoughts from one side.The copyright has been exported to Malaysia .
Trusted Partner
In Africa's protected areas, tourism involves numerous stakeholders interacting in various partnerships and relationships. These stakeholders include governments, communities, NGOs, the private sector, and academics. Through the use of extensive case studies from throughout Africa this book presents guidelines to ensure optimal benefits for stakeholders as well as promoting the sustainability of tourism in Africa. It includes descriptions of the various models/options for the private sector to engage in tourism in conservation areas in Africa including, amongst others, pure private sector ownership, joint ventures, tripartite agreements and government leases. The processes used to develop these partnerships - from start to finish - are covered, as well as best practices for the private sector engaging in tourism. The book provides guidance on assessing what private sector tourism options are most suitable based on guidelines of conditions and desired outcomes promoting the long-term sustainability of African tourism in protected areas.
Trusted Partner
This book provides up-to-date and comprehensive coverage of the research and application of Integrated Pest Management (IPM) in tropical regions. The first section explores the agro-ecological framework that represents the foundations of IPM, in addition to emerging technologies in chemical and biological methods that are core to pest control in tropical crops. The second section follows a crop-based approach and provides details of current IPM applications in the main tropical food crops (such as cereals, legumes, root and tuber crops, sugarcane, vegetables, banana and plantain, citrus, oil palm, tea, cocoa and coffee) and also fibre crops (such as cotton) and tropical forests. Integrated Pest Management in Tropical Regions: · Explores the techniques aimed at controlling pests in agro-ecosystems sustainably while reducing secondary effects on the environment and on plant, animal and human health · Contextualizes IPM within our current knowledge of climate change and the global movement of organisms · Covers integrated strategies to contains pests in major tropical food crops, fibre crops and trees · Discusses options and challenges for pest control in tropical agriculture
Trusted Partner
Trusted Partner
The Asia-Pacific area is notable as one of the fastest growing tourism regions and not surprisingly, tourism in this region has become the major driver of global tourism in general. Nonetheless, tourism industries in Asia Pacific has been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability).The aim of this book is to contribute to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With chapters contributed by international scholars and practitioners, this book discusses both the theoretical and practical approaches toward successful crisis and disaster management.
