Toubkal
Toubkal is a publishing house established in Morocco, Casablanca, created in 1985.They have more than 500 titles.
View Rights PortalToubkal is a publishing house established in Morocco, Casablanca, created in 1985.They have more than 500 titles.
View Rights PortalTextbooks, research and professional titles in Tourism, Hospitality and Leisure
View Rights PortalHalf of the Quilt(Picture Book Edition) is based on the movie Heart for Heart (produced by Xiaoxiang Film Group and directed by Meng Qi). In October 1934, the fifth anti-encirclement failed, the Central Red Army evacuated the Soviet Union and began the Long March. The Red Army field hospital was bombed by enemy planes and suffered heavy casualties. Dong Xiuyun, a female soldier who stayed at the field hospital to look after the wounded, decided to take the wounded with her and chase the troops. Dong Xiuyun took in the soldiers of the various units who were left alone along the road, forming a special team. After the team came to Shazhou Village, the three female Red Army lived in Xu Xiexiu's house. When parting, Dong Xiuyun cut the only one quilt in half to Xu Xiexiu. This book nourishes the young people's spiritual world with red culture, inherits the red gene, and allows the spirit of the Long March to be passed on from generation to generation among children.
Nearly fifty symbols of traditional Chinese culture with strong symbolism, high recognition and extensive influence are selected in this book, whose connotation covers the fields like architecture, collection, dress and personal adornment, military affairs, health preservance and folk arts. The symbols are of special postion and meaning in the history of traditional Chinese culture since they are stereo, multidimensional, and full of fresh color and life with profound historical origins and cultural significance; therefore they not only bring people a visional impact and enjoyment, but conform with the Chinese aesthetic ideas and cultural complex in their innermost hearts; furthermore created originally by the Chinese ethnic peoples, they have a very deep brand of traditional Chinese aesthetic sentiment and historical memory, meanwhile they make a great effect on the development of culture and arts of mankind. With a view to make the panoramic scan of “traditional Chinese cultural symbols” this time, the compilers intend to display the essence of the culture of Chinese symbols and record the new growth of traditional Chinese culture truthfully through plentiful exqusite pictures in the lively and concise language on the basis of the principle of respecting history and deep exploration.
Half of the Quilt(Youth Edition) is based on the movie Heart for Heart (produced by Xiaoxiang Film Group and directed by Meng Qi). In October 1934, the fifth anti-encirclement failed, the Central Red Army evacuated the Soviet Union and began the Long March. The Red Army field hospital was bombed by enemy planes and suffered heavy casualties. Dong Xiuyun, a female soldier who stayed at the field hospital to look after the wounded, decided to take the wounded with her and chase the troops. Dong Xiuyun took in the soldiers of the various units who were left alone along the road, forming a special team. After the team came to Shazhou Village, the three female Red Army lived in Xu Xiexiu's house. When parting, Dong Xiuyun cut the only one quilt in half to Xu Xiexiu. This book nourishes the young people's spiritual world with red culture, inherits the red gene, and allows the spirit of the Long March to be passed on from generation to generation among children.
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
This title chooses 40 winners of Cannes Film Festival to introduce and analyze to the readers. The author not only gives thorough representation of these classical works, but also express his own ideas about good films, the standard and core spirit of Cannes Film Festival.
An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of environmental impacts and climate change are areas that are key to adventure tourism firms. To remain profitable companies need to address these issues along with the important elements of risk and safety. Key features include: Industry Perspective case studies Sustainable Adventure Tourism Developments Management of Products and Customers Created from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both university courses on adventure tourism and outdoor recreation as well as those working within the industry.