Business, Economics & Law
Description
Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s.
This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation.
Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world.
Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
More Information
Rights Information
All translation rights currently available. Image permissions will be required to obtained from Moomin Ltd for any translated version.
Author Biography
Paul Savage is Assistant Professor in Entrepreneurship at United Arab Emirates University.
Janne Tienari is Professor of Management and Organisation at Hanken School of Economics.
Copyright Information
© Bristol University Press 2024
Bristol University Press
View all titlesBibliographic Information
- Publisher Bristol University Press
- Publication Date September 2024
- Orginal LanguageEnglish
- ISBN/Identifier 9781529240184
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 19.99 GBP
- Pages160
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Original Language TitleEnglish
- Original Language AuthorsEnglish
- Edition1
- Copyright Year2024
- Dimensions234 x 156 mm
- IllustrationGreyscale Moomin illustrations
