Your Search Results

      • Trusted Partner
        Teaching, Language & Reference
        November 2015

        Kids and branding in a digital world

        by Barry Gunter

      • Trusted Partner
        Teaching, Language & Reference
        November 2015

        Kids and branding in a digital world

        by Barry Gunter

      • Trusted Partner
        Business studies: general
        November 2014

        Tourism Crisis and Disaster Management in the Asia-Pacific

        by Edited by Brent W Ritchie, Kom Campiranon.

        The Asia-Pacific area is notable as one of the fastest growing tourism regions and not surprisingly, tourism in this region has become the major driver of global tourism in general. Nonetheless, tourism industries in Asia Pacific has been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability).The aim of this book is to contribute to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With chapters contributed by international scholars and practitioners, this book discusses both the theoretical and practical approaches toward successful crisis and disaster management.

      • Trusted Partner
        Business innovation
        August 2014

        Imagineering: Innovation in the Experience Economy

        by Gabrielle Kuiper, Bert Smit

        To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

      • Trusted Partner
        Teaching, Language & Reference
        November 2015

        Kids and branding in a digital world

        by Barry Gunter

        This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators. ;

      • Trusted Partner
        Communication studies
        November 2015

        Kids and branding in a digital world

        by Barrie Gunter

        This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

      • Trusted Partner
        Mathematics
        September 2015

        Mathematics for economists

        An introductory textbook (new edition)

        by Malcolm Pemberton, Nicholas Rau

        This book is a self-contained treatment of all the mathematics needed by undergraduate and masters-level students of economics. Building up gently from a very low level, the authors provide a clear, systematic coverage of calculus and matrix algebra. The second half of the book gives a thorough account of probability, optimisation and dynamics. The final two chapters are an introduction to the rigorous mathematical analysis used in graduate-level economics. The emphasis throughout is on intuitive argument and problem-solving. All methods are illustrated by examples, exercises and problems selected from central areas of modern economic analysis. The book's careful arrangement in short chapters enables it to be used in a variety of course formats for students with or without prior knowledge of calculus, for reference and for self-study. This new fourth edition includes two chapters on probability theory, providing the essential mathematical background for upper-level courses on economic theory, econometrics and finance. Answers to all exercises and complete solutions to all problems are available online from a regularly updated website.

      • Trusted Partner
        Business, Economics & Law
        May 2013

        Ferranti. A history

        Volume 3: Management, mergers and fraud 1987–1993

        by John F. Wilson

        This study of Ferranti in its last six years of a long history provides a detailed exposition of the British and American businessmen who combined to terminate one of the UK's leading defence electronics firms. Involving action in the Middle East, South Africa and Pakistan, as well as the UK and USA, this highlights the precarious nature of international arms trading. ;

      • Trusted Partner
        Business strategy
        October 2014

        Karl Polanyi

        New perspectives on the place of the economy in society

        by Edited by Mark Harvey, Ronnie Ramlogan and Sally Randles

        The work of Karl Polanyi has gained in influence in recent years to become a point of reference to a wide range of leading authors in the fields of economics, politics, sociology and social policy. Newly available in paperback, this volume is a combination of reflections on, and assessment of, the nature of Polanyi's contribution and new strands of work, both theoretical and empirical, that has been inspired by Polanyi's insights. It gathers together the key contributions to the first ever workshop on the work of Karl Polanyi held in the United Kingdom. Several of the contributions develop Polanyian ideas in relation to contemporary capitalism. However, in a critical spirit, other contributions in the volume substantially transform his concept 'instituted economic process' in considering a broad range of contemporary socio-economic change: markets for mobile telephony, call centre operations and European labour markets.

      • Trusted Partner
        Management & management techniques
        August 2012

        Managing Outdoor Recreation

        Case Studies in the National Parks

        by Robert E Manning, Laura E Anderson

        The popularity of outdoor recreation and ecotourism continues to grow worldwide. However, there is little systematic information on how to manage outdoor recreation in ways that protect park resources and the quality of the visitor experience. This book develops classification systems of outdoor recreation-related problems and management strategies and practices and combines them into a series of matrices that can help guide park and outdoor recreation management. The book then uses a series of case studies drawn from the U.S. National Park System that illustrate a range of successful management approaches that can be applied globally. The book concludes with a series of principles for managing parks and outdoor recreation.

      • Trusted Partner
        Management & management techniques
        May 2012

        Rethinking Park Protection

        Treading the Uncommon Ground of Environmental Beliefs

        by Will LaPage

        In today's society, hidden beliefs can subtly guide the management of parks, such as treating them as natural resources rather than national assets. Resulting management practices often lead to deferred maintenance on park infrastructure, causing inadequate protection from vandalism, poaching, and theft of artefacts. A sad demise, often due to an out-dated belief that parks are non-essential leisure services rather than necessities for a vibrant modern life. This book challenges the reader to examine the core beliefs that created our public parklands, comparing them with the beliefs that guide contemporary park stewardship in an effort to improve the management of parks and reassess their purpose in modern life.

      • Trusted Partner
        Management & management techniques
        May 2012

        Rethinking Park Protection

        Treading the Uncommon Ground of Environmental Beliefs

        by Will LaPage

        In today's society, hidden beliefs can subtly guide the management of parks, such as treating them as natural resources rather than national assets. Resulting management practices often lead to deferred maintenance on park infrastructure, causing inadequate protection from vandalism, poaching, and theft of artefacts. A sad demise, often due to an out-dated belief that parks are non-essential leisure services rather than necessities for a vibrant modern life. This book challenges the reader to examine the core beliefs that created our public parklands, comparing them with the beliefs that guide contemporary park stewardship in an effort to improve the management of parks and reassess their purpose in modern life.

      • Trusted Partner
        Management & management techniques
        November 2011

        Business and Management of Ocean Cruises

        by Dr Philip Gibson, Dr Michael Lück, Borislav Bjelicic, Mandy Aggett, Cordula Boy, Edward W Manning, Sven Gross, Alexis Papathanassis, Simon Veronneau, Robert Kwortnik, Grenville Cartledge, Steffen Spiegel, James Henry, Wendy R London, Ben Wolber, Sarah Neumann. Edited by Michael Vogel, Alexis Papathanassis, Ben Wolber.

        After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.

      • Trusted Partner
        Management & management techniques
        August 2011

        Destination Marketing and Management

        Theories and Applications

        by Edited by Youcheng Wang, Abraham Pizam.

        Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

      • Trusted Partner
        Business, Economics & Law
        March 2017

        Finance and accounting for business

        A new insight, third edition

        by Bob Ryan, Nicholas Collett

        Finance and accounting for business is a self-contained treatment of all the of the accounting and finance needed for students to be able to work effectively at the highest levels within business. It is written in a readily accessible and easily understood style covering three key areas: financial accounting, including the analysis and forecasting of accounting information; management accounting; and corporate finance. The focus is on the interpretation and analysis of accounting and financial information and is especially relevant for courses in either accounting, finance and financial management. It is replete with examples drawn from the practical world of business and draws on the authors' extensive experience of the problems of the senior manager. The style is designed to make the subject easily accessible even for the student who finds numbers and analysis challenging. A suite of teaching materials is available for download including tips and templates to help establish a new course of study.

      • Trusted Partner
        Business, Economics & Law
        November 2017

        Fashionability

        Abraham Moon and the creation of British cloth for the global market

        by Regina Lee Blaszczyk

      • Trusted Partner
        Humanities & Social Sciences
        September 2017

        Making work more equal

        A new labour market segmentation approach

        by Damian Grimshaw, Colette Fagan, Gail Hebson, Isabel Tavora

        This book presents new theories and international empirical evidence on the state of work and employment around the world. Changes in production systems, economic conditions and regulatory conditions are posing new questions about the growing use by employers of precarious forms of work, the contradictory approaches of governments towards employment and social policy, and the ability of trade unions to improve the distribution of decent employment conditions. The book proposes a 'new labour market segmentation approach' for the investigation of issues of job quality, employment inequalities, and precarious work. This approach is distinctive in seeking to place the changing international patterns and experiences of labour market inequalities in the wider context of shifting gender relations, regulatory regimes and production structures.

      • Trusted Partner
        Humanities & Social Sciences
        September 2017

        Making work more equal

        A new labour market segmentation approach

        by Damian Grimshaw, Colette Fagan, Gail Hebson, Isabel Tavora

        This book presents new theories and international empirical evidence on the state of work and employment around the world. Changes in production systems, economic conditions and regulatory conditions are posing new questions about the growing use by employers of precarious forms of work, the contradictory approaches of governments towards employment and social policy, and the ability of trade unions to improve the distribution of decent employment conditions. The book proposes a 'new labour market segmentation approach' for the investigation of issues of job quality, employment inequalities, and precarious work. This approach is distinctive in seeking to place the changing international patterns and experiences of labour market inequalities in the wider context of shifting gender relations, regulatory regimes and production structures.

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