Business, Economics & Law

Managing Hospitality Experiences

by Alexandra J Kenyon, Peter Robinson, James Musgrave

Description

Experience is a crucial part of the hospitality industry, and must be carefully managed if it is to succeed. The first textbook to focus on experience specifically, this book provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. Including a range of important contemporary topics such as overtourism, resilience and ethics, it is supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions, and forms an invaluable read for students of hospitality and event management.

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Rights Information

Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.

Author Biography

Through Alexandra's research and enterprise activities she has national and international reputation in the field of corporate social responsibilities by working in collaboration with renowned organisations such as Meeting Professionals International (Dallas, US) to investigate the Corporate Social Responsibilities policies of Events organisations, Welcome to Yorkshire to ascertain the economic impact the Tour de Yorkshire has on the region, Leeds City Council to recommend change for problem and at risk gambler in Leeds and National Pubwatch (UK) to reduce crime and disorder in and around pubs and bars. These organisations funded research projects which enabled the generation of new, cross-cultural and commercially appropriate methodologies with key stakeholders; in addition to providing strategy driven outputs. Findings have been dissemination through White Papers, Business Strategy Reports, Key Note Speaker Presentations at Conferences and Educational Work Packages. Further, Alexa

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CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.

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Bibliographic Information

  • Publisher CAB International
  • Publication Date April 2020
  • Orginal LanguageEnglish
  • ISBN/Identifier 9781789242034 / 1789242037
  • Publication Country or regionUnited Kingdom
  • FormatPaperback
  • Primary Price 35 GBP
  • Pages176
  • ReadershipProfessional and Scholarly
  • Publish StatusPublished
  • Copyright Year2020
  • Dimensions246 X 189 mm
  • Reference Code4557

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