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    • Trusted Partner
      Introduction to Tourism Transport
      Hospitality industry
      August 2014

      Introduction to Tourism Transport

      by Sven Gross, Louisa Klemmer

      Transport is an inherent part of tourism; whether as a functional means of transportation, such as between origin and destination or within the destination; or as a key element of the holiday experience itself, as in cruising or traveling along scenic or historic routes. This book provides the necessary background information to gain a comprehensive understanding of transportation markets, with each of the three modes of transportation - air, ground and marine - explored in detail. Each section includes definitions, the historical development of the market and international institutional frameworks, with case studies, learning objectives and study questions incorporated to facilitate an active learning process. View the free online resources for this book.

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    • Trusted Partner
      Events as a Strategic Marketing Tool
      Hospitality industry
      May 2014

      Events as a Strategic Marketing Tool

      by Dorothe Gerritsen, Ronald van Olderen

      Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

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    • Trusted Partner
      Research Themes for Events
      Hospitality industry
      October 2013

      Research Themes for Events

      by Edited by Rebecca Finkel, David McGillivray, Gayle McPherson, Peter Robinson.

      *The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

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    • Trusted Partner
      Demystifying Theories in Tourism Research
      Hospitality industry
      December 2015

      Demystifying Theories in Tourism Research

      by Kelly Bricker, Holly Donohoe

      It often seems that there is more confusion than consensus regarding tourism theory. Does tourism have theories it can truly own, or does it just borrow from other academic disciplines? It can be difficult to understand the theories and conceptual frameworks available, and how to apply these ideas to a research endeavour. This book reviews theoretical perspectives on tourism from planning and management, through marketing and host communities to the tourism consumers themselves. Covering issues such as tour guiding, rural tourism development and destination image, it provides a complete guide to the industry. Including pedagogical features throughout, this book is an accessible approach to a controversial subject.

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    • Trusted Partner
      Tourist Behaviour
      Business, Economics & Law

      Tourist Behaviour

      An International Perspective

      by M Kozak, N Kozak

      Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience.With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour. Suitable for researchers and students of tourism and tourism management related subjects.

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    • Trusted Partner
      Ideological, Social and Cultural Aspects of Events
      Business, Economics & Law
      September 2019

      Ideological, Social and Cultural Aspects of Events

      by Omar Moufakkir, Tomas Pernecky

      There is an ever growing importance of events in modern society and until now existing literature on events has been dominated by the economic perspective. Social and Cultural Aspects of Events addresses the social and cultural side of events and explores the role they have in fostering change and community development. It examines the transformatory function of events in the context of development studies - as phenomena that can promote and facilitate human development, including social, societal and individual change. This book provides vital and timely exploration and encourages the study of more diverse themes within event management.

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    • Trusted Partner
      Managing Hospitality Experiences
      Business, Economics & Law
      April 2020

      Managing Hospitality Experiences

      by Alexandra J Kenyon, Peter Robinson, James Musgrave

      Experience is a crucial part of the hospitality industry, and must be carefully managed if it is to succeed. The first textbook to focus on experience specifically, this book provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. Including a range of important contemporary topics such as overtourism, resilience and ethics, it is supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions, and forms an invaluable read for students of hospitality and event management.

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    • Trusted Partner
      Adaptation and resilience in the performing arts
      The Arts
      May 2024

      Adaptation and resilience in the performing arts

      The pandemic and beyond

      by Pascale Aebischer, Rachael Nicholas

      This book offers insights into some of the digital innovations, structural adaptations and analogue solutions that enabled live performance in the UK to survive through the COVID-19 pandemic. It provides evidence of values-led policies and practices that have improved the wellbeing of the creative workforce and have increased access to live performance. Through sections that address digital innovations, workforce resilience and programming live performances outdoors and in community settings, this book provides practical insights into the challenges live performance faced during the pandemic. It shows how, in order to survive, individuals and companies within the sector drew on the creativity and resourcefulness of its workforce, and on new and existing networks. In these accounts, the pandemic functioned as catalyst for technological innovations, stock-taking regarding exploitative industry structures, and a re-valuing of the role of live performance for community-building.

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    • The Rebirth of Bourbon
      Business, Economics & Law
      September 2020

      The Rebirth of Bourbon

      Building a Tourism Economy in Small-Town, USA

      by Steve Coomes, Kim Huston, Michael Mangeot

      Welcome to Bardstown, KY: The Bourbon Capital of the World® Bourbon’s popularity is now a global phenomenon, but you need only look at Bardstown, Kentucky, to see its remarkable and evolving impacts. This historic city of 13,500 people is booming as a result, but it’s also enduring growing pains. The economic impacts from a massive influx of tourists to what is now America’s bourbon epicenter are positive on many levels, but with those crowds comes pressure on infrastructure, services and accommodations. The demand for hotels, bars and restaurants is at an all-time high, and investors from across the globe are addressing those needs. Still, as a two-century-old Kentucky cultural and entertainment center – long before it was discovered by bourbon drinkers – many locals want to ensure the traditional Bardstown experience doesn’t disappear amid novel entertainment options.

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