A book specially written for leaders by the most renowned image consultant in the world Chinese community. It is the quintessence of over a thousand corporate trainings and talks.

Why are you often being told that you don’t look like a boss and not being adequately respected?

The aura of a leader does not have to be innate, it could be cultivated later in life.

How to dress to work tomorrow? It is something that beats one’s brain out! The image consultant will tell you where your problems are.

A complete image remodeling for thousands of leaders, witnessing and feeling the leadership charisma from the inside out.

Leadership is a requisite for a big endeavor whereas charisma is absolutely required to make the whole business grow.

Only a charismatic leader can influence and motivate others, making a thorough change in the team, and achieving great success.

Did Steve Jobs deliberately put on the same outfit in all public appearances?

Why did Bill Clinton, the former U.S. president, change his inborn blonde hair to grey?

In the U.S. presidential inauguration ceremony, what are the messages conveyed by the way the First and the Second Lady dressed?

Any apparently casual body gesture and the way to dress are, in fact, the results of careful deliberation. Chen Lixing, an image consultant highly regarded by many corporate leaders, will carefully explain the tricks and the secrets. You will then suddenly realize that you just need to do a few things right to cultivate enough charisma to attract the attention of others.

How to cultivate your charisma in a natural way? Starting from the dress you wear to work everyday, to the intonations under different situations such as motivating staff, having private talks and dialogues, or facing the media, etc., the book will analyze and explain, step by step, the most appropriate clothing strategy, the kind of body gestures which would add to your aura. It also shows you what to do to enhance your acceptability and eminence in social occasions. All in all, this book discloses the secrets of how charisma is cultivated and its immense power.

Why are you often being told that you don’t look like a boss and not being adequately respected?

Ans: Follow the dress code “High-end, elegant and classy” and soon you will improve your aura and things are under control.

A person of mild character can also nurture the aura of a leader?

Ans: A leader does not exercise his authority with abrasiveness. Just follow the three directions laid out in the book and you will be more persuasive and influential than the more powerful man by your side.

Is wearing black the only way to demonstrate authority?

Ans: By picking the style, cutting and materials that go well with your character and personality, you can wear pink and still look professional and convincing.

What to do to motivate team members?

Ans: Pay attention to the clothing strategy, body gestures and intonations. These practical skills make the motivation process more effective.

Can a low profile person fair well in social occasions?

Ans: Finding the right lead and subject not only opens up a dialogue but also induces more conversations from others.

In the media age, how to behave and make the best use of the media?

Ans: “Facing the media” is the basic skill of a modern leader. The simple but important thing is to master the answering skill and work out the best media strategy.