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Business, Economics & LawApril 2017Rural Tourism and Enterprise
Management, Marketing and Sustainability
by Ade Oriade, Peter Robinson
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
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Promoted Content
Children's & YAJanuary 2022Let's Drink Some Water
by Iryna Fingerova (Author), Alina Zharikova (Illustrator)
Does your child like to drink water? Well, may be not really...But everyone in the world should drink enough water every day. Animals, insects, birds, plants, and, of course, people. Maybe you don't know how to get your kid to drink enough water, especially when your they suffer from a cold or throws up? We will be happy to help with this.How? Of course, with this Book. The interactive picture book by writer, doctor and mother Irina Fingerova Let's Drink Some Water will get your kid to drink. Children will help heroes in their adventures, get a smile out of it, and replenish themselves with water!So... Do not forget to prepare a glass of water before reading! From 2 to 5 years, 320 words. Rightsholders: t.zaplitna@gmail.com
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June 2008Mrs. Fox will wieder heim
Wie ich die Amerikaner verstehen und die Deutschen lieben lernte
by Fox, Sabrina
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August 1998Aby Warburg und der Antisemitismus
Kulturwissenschaft als Geistespolitik
by Schoell-Glass, Charlotte
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Food & DrinkDistinguishing and Drinking of Chinese Tea
by Li Tao
150 kinds of common teas and rare Souchong, more than 600 primary pictures of dry tea, tea infusion, infused leaf and tea dance. Distinguish the first-class tea and watch tea dance to enjoy its elegance and vulgarity. You can drink the most authentic Chinese Tea only through three steps of selecting, buying and making a tea. With 30 years of experience in tea, the author can teach you how to distinguish tea without being “cheated” and buy cheaper tea and to make a tea at once. With subtle words, selection method and illustration, it is required reading for these who start drinking tea at first and old tea drinkers for more than decade years.
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January 1983Die Couch
Ihre Bedeutung in der Psychotherapie
by Stern, Harold / Englisch Ade, Hartmut
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September 2001Komm, schöne Katze
Gedichte, Prosa und farbige Fotografien
by Hans Bender, Hans Georg Schwark, Hans Bender, Hans Georg Schwark
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January 1988
Die Couch
Ihre Bedeutung für die Psychotherapie
by Stern, Harold / Übersetzt von Ade, Hartmut
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November 2017Sugar & Spice - Glühende Leidenschaft
Roman
by Glass, Seressia / Übersetzt von Hölsken, Nicole
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December 2017Sugar & Spice - Wildes Verlangen
Roman
by Glass, Seressia / Übersetzt von Sipeer, Christiane
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