Tourism, Hospitality & Leisure
Textbooks, research and professional titles in Tourism, Hospitality and Leisure
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Toubkal
Toubkal is a publishing house established in Morocco, Casablanca, created in 1985.They have more than 500 titles.
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Business, Economics & LawAugust 2020Tourism Planning and Development in Latin America
by Carlos Monterrubio, Konstantinos Andriotis, Dimitrios Stylidis
Despite the significance of tourism to the economic, social and environmental structures of Central and South America, little has been documented in the English literature about tourism in this sub-region, which in terms of population size, ranks fourth in the world with 652 million inhabitants. The first of its kind, this book focuses exclusively on tourism development, planning and their impacts in a wide number of Central and South American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered. This book:Examines the impact of tourism development and planning within Latin American countries.Takes a multidisciplinary approach including Anthropology, Development, Economics, Ecology, Policy, Sociology and Tourism Planning and Management.Is the first book in English to offer an insight into extensive research undertaken within the region.This book will provide a valuable insight for tourism researchers, practitioners and decision-makers in private and public organisations, not only from the regions of Central, South and North America, but also individuals from other parts of the world who want a more encompassing view of global tourism. Table of contents Chapter 1: Strategies for regional tourism development in Argentina. A path with new initiatives for tourism dispersal policies Chapter 2: The commitment to sustainable tourism and the development of indigenous tourism in Chile Chapter 3: Tourism development in Colombia: between conflict and peace Chapter 4: Ecotourism development in Costa Rica Chapter 5: The challenges of natural and cultural heritages of Galapagos and Quito, Ecuador Chapter 6: Tourism development in Mexico Chapter 7: Panama, the "affordable exotic destination": planned tourism success and its unplanned consequences Chapter 8: The impacts of tourism in economic growth and development in Uruguay Chapter 9: Peru and Nicaragua: tourism development in postconflict eras Chapter 10: Ecuador and Panama: Lifestyle mobilities, the golden years and the quest for paradise
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Business, Economics & LawMarch 2022Vietnam Tourism
Policies and Practices
by Huong T. Bui, Giang T. Phi, Long H. Pham, Huong H. Do, Andrew Le, Binh Nghiem-Phu, Quynh N. Bui, He T. Bui, Phuong-Anh Dang, Thuy T. Duong, Thomas E. Jones, Thu G. Hoang, Phuong M. Ngo, Tuan Q. Pham, Thanh D. Tran, Hang T.B. Tran, Le-Anh Trinh, Hai Q. Truong
Vietnam has experienced rapid growth within its tourism industry during the past decades. This growth is part of Vietnam's opening economy allowing a wide range of forms of tourism. Vietnam Tourism: Policies and Practices provides a comprehensive review of tourism development in Vietnam. Part I outlines the history of tourism, the role and involvement of public and private sectors in governance and planning, and the markets for tourism. Part II offers analysis and assessment of various types of tourism in Vietnam, including marine and island, eco, heritage, dark and community-based tourism. Part III centres on current operational issues of tourism, hotels and events. The book provides an up-to-date analysis on Vietnamese tourism policy, structure, governance, and operations as well as various forms of tourism from both a theoretical and practical perspective by: providing a comprehensive review in a single resource; outlining public and private sector tourism; addressing Vietnamese structure, governance and planning of tourism; examining special interest tourism; · addressing current issues of industry's operations and management; embracing local and global perspectives; principles and practices applicable to Southeast Asia. Written by scholars with extensive research experience on tourism in Vietnam this book is a reliable source of reference for students, researchers and industry practitioners who are interested modern tourism specifically in Vietnam and Southeast Asia.
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April 2022Tourism Planning and Development in Western Europe
by Konstantinos Andriotis, Carla Pinto Cardoso, Dimitrios Stylidis
For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. It: - Provides both successful and unsuccessful case studies to illuminate real, practical solutions, developed by tourism scholars who are experts in their researched context countries. - Adopts a range of methodological approaches to cover diverse and less-covered areas such as industrial tourism, saltpans, natural and cultural heritage, and micro-destinations. - Considers post-COVID tourism and the significant role of tourism stakeholders in Western Europe's re-development. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.
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September 2022Tourism Planning and Development in Eastern Europe
by Hania Janta, Konstantinos Andriotis, Dimitrios Stylidis
Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, this book: - Offers a contemporary and insightful outlook of Eastern Europe tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - Uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - Considers post-COVID tourism and the significant role of tourism stakeholders in its re-development. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.
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September 2024Tourism and COVID-19
Impacts, Responses, and Realignments
by Richard W Butler
The effects of the COVID-19 pandemic on the global tourism industry were unprecedented. International travel fell by 72% in 2020, the worst year on record for tourism. Tourism operations, from family businesses to national tourism organizations all faced potential economic ruin. They had to adapt their business practices and adopt new ways of operating, in order to work around ever-changing restrictions. This book is comprised of chapters and case studies previously published by CABI, that deal with the impacts of, and responses to, the COVID-19 pandemic, along with specially written introductory and concluding chapters that provide context. It provides invaluable snapshots of reactions to the pandemic from individuals and organizations involved in a variety of forms of tourism. Many authors have included postscripts, to record or update their views following the end of the pandemic. Key themes and issues addressed include: anticipation of and preparedness for the pandemic, the scale of the problem, the adjustments made during the pandemic, likely future directions of change and the implications for sustainability. The book is a useful resource for researchers, students and practitioners in tourism, hospitality and related disciplines.
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February 2024Nature-based Tourism and Wellbeing
Impacts and Future Outlook
by Federico Niccolini, Iride Azara, Eleni Michopoulou, James Barborak, Alessio Cavicchi
All around the world, as growing numbers of tourists and recreational visitors flock to protected and other natural areas stimulated by a renewed search for physical, mental, and even spiritual health and wellbeing, different practices and behaviours emerge. This book brings together experiences and perspectives from many countries around the world. On the demand side, the experiences are united by the desire of tourists to find a real and regenerating connection in nature. On the supply side, designing and managing tourist systems that preserve natural capital in good condition requires great professionalism to dynamically maintain a fragile and delicate balance between tourists, local communities, and nature. By understanding the attitudes and emerging norms of behaviour within the context of nature-based tourism, we can begin to sketch a roadmap to enable more holistic, enjoyable, healthy and responsible visitor experiences; facilitate ecosystem conservation; contribute to the mental and physical wellbeing of tourists and outdoor recreationists; and build sustainable economies and resilient destinations and livelihoods. This book is of great relevance for academic researchers, advanced tourism and conservation students, and practitioners working in nature-based tourism and conservation, especially those with a focus on natural destinations, as well as those interested in consumer behaviour, business and management, recreation, and sustainable tourism development.
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Business, Economics & LawSeptember 2020Religious Tourism and the Environment
by Kiran A Shinde, Daniel H Olsen
The remarkable growth in religious tourism across the world has generated considerable interest in the impacts of this type of tourism. Focusing here on environmental issues, this book moves beyond the documentation of environmental impacts to examine in greater depth the intersections between religious tourism and the environment. Beginning with an in-depth introduction that highlights the intersections between religion, tourism, and the environment, the book then focuses on the environment as a resource or generator for religious tourism and the environment as a recipient of impacts of religious tourism. Chapters included discuss such important areas as disease, environmental responsibility and host perspectives. Covering as many cultural and environmental regions as possible, this book provides: An in-depth, yet holistic view of the relationships between religious tourism and the environment; A conceptual framework that goes beyond listing potential environment impacts; A strong focus on explaining the universality of the deeper environmental issues surrounding sacredness and sacred places. From a global writing team and featuring case studies spanning Europe and Asia, this book will be of great interest to researchers and students of tourism and religious studies, as well as those studying environmental issues.
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August 2022Tourism as a Resource-based Industry
Based on the work of Sondre Svalastog
by Anna Lydia Svalastog, Dieter K Müller, Ian Jenkins, Øystein Aas, Lars Aronsson, Sjur Baardsen, Børge Dahle, Marko Košcak, Brian McNeil, Stian Stensland, Sondre Svalastog, Anthony S. Travis
Tourism resources - the availability and sustainability of the supplies tourism relies on - have long been a topic of interest for the industry. Often, however, they are considered in silo. There is a key need now for the development of a conceptual framework for resource analysis, integrating all aspects of social, cultural and natural resources, as well as the importance of local conditions. In this way, tourism can be generated that is both productive and sustainable. Based on and beginning with Norwegian scholar Sondre Svalastog's conceptual and theoretical work, this book introduces a selection of new case studies exemplifying the usefulness of this approach and bringing it into the English language for the tourism industry as a whole. This book: - Reviews local conditions and resources, climate change concerns, and the differences between types of tourist attracted to particular regions; - Considers how best to maximise potential and production, ensuring that both the host community and tourists benefit; - Provides a wide-ranging selection of case studies covering topics such as urban heritage, national parks and niche, location-specific tourism products. In a constantly changing world where the tourist industry is large and economically important, tourism research needs to be in a process of constant renewal of risk analysis, oriented towards society, culture and nature at the same time. To ensure sound planning within the industry, this book promotes the need for research-based knowledge, for both tourism researchers and students.
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February 2019Tourism Information Technology
by Pierre J Benckendorff, Zheng Xiang, Pauline J Sheldon
This third edition of 'Tourism Information Technology' provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Fully updated throughout and organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: · Provides comprehensive and up to date coverage of all key topics in tourism information technologies · Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data · Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.
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May 2023The Politics of Religious Tourism
by Dino Bozonelos, Polyxeni Moira
Addressing a dearth of literature in this area, this book provides a comprehensive overview and framework of study of the politics of religious tourism. Existing work shows awareness that politics is present but the approach has been one of benign neglect, and/or a priori assumptions about the role of politics in the management of sacred sites. Previous literature is fragmented into various perspectives and approaches that best serve different disciplinary interests. By understanding the politics of religious tourism through the various perspectives and approaches from the discipline of political science The Politics of Religious Tourism; · Focuses on how power is exercised regarding religious tourism. · Looks at the governing institutions of religious tourism including the role of relevant governmental bodies such as ministries of tourism or national tourism boards, ministries of religion and/or culture. · Covers the role and influence of religious governing institutions, such as state-supported church/mosque officials, and universities. It will be of valuable interest to researchers and students of religious tourism, pilgrimage, as well as related subjects such as political science, economics, sociology, tourism and religious studies.
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Business, Economics & LawNovember 2020Tourism in Development: Reflective Essays
by Peter U C Dieke, Brian E M King, Richard Sharpley, Ali Thompson
This book: - comprises reflective essays written by internationally-ranked scholars and tourism consultants with extensive experience, particularly in the developing world countries - considers extant themes, issues and challenges related to tourism and development - offers a critical and contemporary perspective on tourism's significance and role in development.
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Business, Economics & LawFebruary 2019Adventure Tourism and Outdoor Activities Management
A 21st Century Toolkit
by Ian Jenkins
An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of environmental impacts and climate change are areas that are key to adventure tourism firms. To remain profitable companies need to address these issues along with the important elements of risk and safety. Key features include: Industry Perspective case studies Sustainable Adventure Tourism Developments Management of Products and Customers Created from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both university courses on adventure tourism and outdoor recreation as well as those working within the industry.
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Business, Economics & LawDecember 2017Tourism and Leisure Behaviour in an Ageing World
by Ian Patterson
Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behaviour and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity. Covering marketplace trends that attract the older market, this new edition: - Provides an understanding of the older tourism and leisure market, discussing how to effectively provide for this expanding group; - Discusses growing areas such as independent travel, the leisure experience, cultural and heritage tourism, cruises, and health and wellness tourism; - Supplies case studies of tourism and leisure organizations successfully catering to the needs of the older market. This book is an invaluable resource for researchers and students interested in senior leisure and travel, a section with the money and the time to invest heavily in leisure and tourism activities. It can also be applied by professionals to improve their product offerings for this sector, which, while valuable, brings its own unique challenges.
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November 2024Tourism Case Studies Latin America Region
by Thiago Allis, Sandro Carnicelli
Latin America is a complex mosaic of nations, people and landscapes, with unique cultural, scenic and economic resources but with no more than 6% of global international tourist arrivals (World Bank, 2019). The region hosts several top international destinations - such as the Caribbean islands and the sacred city of the Incas, Machu Picchu (Peru). Cities like São Paulo and Mexico City are internationally known for their Meetings Incentives Conferences and Exhibitions (MICE) sector. Galapagos (Ecuador) and Fernando de Noronha (Brazil) are areas of significant ecological importance. However, even if some of the destinations are well known internationally, the region is still seen as an untouched source for tourism at global and regional scales. Moreover, the region is still underrepresented in international tourism literature and content for pedagogical and educational purposes still limited. This gap needs to be filled, to help inform tourism developments and to better educate the next generation. This can help shift students and practitioners away from an over-dependence on models and ideas developed and tested in different social and cultural settings that may not be appropriate for a Latin American context. Therefore, this book aims to bring together researchers, students, practitioners and other agents involved with research, teaching and the operation of tourism to share their research and work experiences in Latin America, in the form of case studies focusing on real-world examples.
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Business, Economics & LawMarch 2017Arctic Tourism Experiences
Production, Consumption and Sustainability
by Young-Sook Lee, David Weaver, Nina K Prebensen
An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. Part 1 investigates the depth and dimensions of tourist experiences in the Arctic. Chapters examine the essence of diverse peak experiences and delve into the factors that give rise to these experiences. Part 2 considers the links between these core experiences and the tourism industry that seeks to sustain itself by facilitating such satisfying outcomes. ; The book focuses on tourist experiences and industry provision of those experiences. It concentrates on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. ; PART I: INTRODUCTION AND ISSUES: TOURIST EXPERIENCES OF THE ARCTIC AND CREATING TOURIST EXPERIENCES.Chapter 1: Arctic Destinations and Attractions as Evolving Peripheral Settings for the Production and Consumption of Peak Tourism ExperiencesChapter 2: Experiencing the Arctic in the Past: French Visitors to Finnmark in the Late 1700s and Early 1800sChapter 3: Roles of Adventure Guides in Balancing Perceptions of Risk and SafetyChapter 4: The Central Role of Identity in the Arctic PeripheryChapter 5: Tourists and Narration in the Arctic: The Changing Experience of MuseumsChapter 6: World Heritage List = Tourism Attractiveness?PART II: CREATING TOURIST EXPERIENCES IN THE ARCTICChapter 7: Degrees of Peripherality in the Production and Consumption of Leisure Tourism in GreenlandChapter 8: Northern Lights Experiences in the Arctic Dark: Old Imaginaries and New Tourism NarrativesChapter 9: Exploring the Extreme Iditarod Trail in AlaskaChapter 10: The Arctic Tourism Experience from an Evolving Chinese PerspectiveChapter 11: Tourists’ Interpretations of a “Feelgood In Lapland” Holiday- A Case StudyChapter 12: Negotiating Sami Place and Identity: Do Scottish Traditions Help Sami to be More Sami?Chapter 13: Emergence of Experience Production Systems for Mass Tourism Participation in Peripheral Regions: Evidence from Arctic ScandinaviaChapter 14: Factors of Peripherality: Whale Watching in Northern NorwayChapter 15: Responsible Fishing Tourism in the ArcticChapter 16: Long way up: Powered Two-Wheeled Journeys in Northern PeripheriesChapter 17: Experiences of Marine Adventurers in the Canadian ArcticChapter 18: Arctic Tourism in Russia: Attractions, Experiences, Challenges and PotentialsChapter 19: Tourism Experiences of Post-Soviet Arctic BorderlandsChapter 20: Arctic Tourism Experiences: Opportunities, Challenges and Future Research Directions for a Changing Periphery
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Business, Economics & LawSeptember 2020Tourism and Gender-based Violence
Challenging Inequalities
by Paola Vizcaino-Suárez, Heather Jeffrey, Claudia Eger
Gender-based violence (GBV) in travel and tourism is embedded within wider social structures of gender inequalities and discrimination. Even though it is pertinent to study GBV in all its forms, this book focuses on the multiple and interconnected manifestations of violence that women/girls encounter in tourism consumption and production (physical, sexual, emotional or socio-economic), while seeking to open the debate on violence against sexual minorities (LGBT) and discussing men/boys as victims and perpetrators of GBV. By engaging in a critical exploration of the theoretical landscape of GBV and case studies on GBV and sexual harassment, the book adopts a multidisciplinary perspective drawing on feminist, intersectional and post-colonial frameworks, bringing together contributions from academics and practitioners across the globe.
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Business, Economics & LawOctober 2020Tourism in European Microstates and Dependencies
Geopolitics, Scale and Resource Limitations
by Dallen J Timothy, Ali Thompson
Tourism in European Microstates and Dependencies carefully examines the nuances and realities associated with tourism, social and economic development, geography, and geopolitics of Europe's smallest microstates and dependencies. Through case study-based material, the book covers the smallest states of Europe, the European dependencies inside Europe, and other unique territorial anomalies and unrecognized de facto states. It looks at how, besides small size and economy of scale, one of the characteristics that connects these unique states and territories is their dependence on tourism, or their desire to develop it, for their socio-economic well-being. This book provides a thorough overview of tourism-related challenges and opportunities associated with smallness/scale, limited population size, economic development, cross-border cooperation (dependency) with larger neighbour states, relationships with the European Union, geopolitical challenges, questions of sovereignty, vulnerability, and touristic importance on the world stage. It provides a comprehensive examination of the smallest states and state-like entities in Europe. It examines the social, economic, and political importance of tourism in some of the smallest countries and territories in the world. It is the first book of its kind to look systematically at small, yet extremely important, areas of Europe from tourism, socio-economic, and geopolitical perspectives. Coverage includes Andorra, Liechtenstein, Monaco, San Marino, the Vatican City, Åland, Akrotiri and Dhekelia, the Faroe Islands, Gibraltar, Guernsey, Isle of Man, Jersey, Svalbard, Llívia, Campione d'Italia, Transnistria, Abkhazia, and South Ossetia, as well as several other enclaves, autonomous areas, and unrecognized 'micro-nations'. This book will be an invaluable resource for post-graduate students and research scholars in the areas of tourism, geography, political science, and European studies.
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Business, Economics & LawNovember 2019Dark Tourism and Pilgrimage
by Daniel H Olsen, Maximiliano E Korstanje
In recent years there has been a growth in both the practice and research of dark tourism; the phenomenon of visiting sites of tragedy or disaster. Expanding on this trend, this book examines dark tourism through the new lens of pilgrimage. It focuses on dark tourism sites as pilgrimage destinations, dark tourists as pilgrims, and pilgrimage as a form of dark tourism. Taking a broad definition of pilgrimage so as to consider aspects of both religious and non-religious travel that might be considered pilgrimage-like, it covers theories and histories of dark tourism and pilgrimage, pilgrimage to dark tourism sites, and experience design. A key resource for researchers and students of heritage, tourism and pilgrimage, this book will also be of great interest to those studying anthropology, religious studies and related social science subjects.
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Business, Economics & LawMay 2017Mass Tourism in a Small World
by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson
This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future
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June 2024Communication and Tourism
Reflecting on the construction of the tourist image of Greece
by Michael Tsangaris
The nexus of human mobility and communication is intricate, and this volume uncovers the deep-rooted significance of tourism and media . From antiquity to modern day, Western communication systems have artfully crafted the allure of destinations, making places irresistible to the travellers. At its core, this book proposes that the impetus for travel is a primal human necessity, rooted in our inherent need for movement, consciousness expansion, and cultural development. Featuring Greek civilization as a case study, the book reveals how the rich cultural capital of modern Greece, long admired and assimilated by many global cultures, has immensely contributed to Greece's contemporary tourism "imaginary". Readers are challenged to look beyond prevailing practices where tourism management and marketing are the driving force for commercial exchange, but to encompass its broader essence as a vital human function, leading to richer experiences. Drawing on theory from communication studies, social psychology, social anthropology, cultural and tourism studies the book is: · an historical panorama, exploring how communication has continually influenced the allure of tourist destinations · an overview of philosophical essence of tourism as a basic human need intertwined with consciousness expansion. · written in an engaging style to stimulate thought in current issues around the tourism industry It will be of interest to academics within areas related to tourism studies, mobility studies, mass media, communication and cultural studies.
