The nexus of human mobility and communication is intricate, and this volume uncovers the deep-rooted significance of tourism and media . From antiquity to modern day, Western communication systems have artfully crafted the allure of destinations, making places irresistible to the travellers. At its core, this book proposes that the impetus for travel is a primal human necessity, rooted in our inherent need for movement, consciousness expansion, and cultural development. Featuring Greek civilization as a case study, the book reveals how the rich cultural capital of modern Greece, long admired and assimilated by many global cultures, has immensely contributed to Greece's contemporary tourism "imaginary". Readers are challenged to look beyond prevailing practices where tourism management and marketing are the driving force for commercial exchange, but to encompass its broader essence as a vital human function, leading to richer experiences. Drawing on theory from communication studies, social psychology, social anthropology, cultural and tourism studies the book is: · an historical panorama, exploring how communication has continually influenced the allure of tourist destinations · an overview of philosophical essence of tourism as a basic human need intertwined with consciousness expansion. · written in an engaging style to stimulate thought in current issues around the tourism industry It will be of interest to academics within areas related to tourism studies, mobility studies, mass media, communication and cultural studies.