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      • Rights Expert

        Rights Expert Literary and Licensing Agency is representing in Romania, directly or through other agents, more than 45 publishing houses and imprints (mainly from UK and USA). Part of the publishers represented in Romania agreed to give us the international representation for other CEE territories: Poland, Czech Republic, Slovakia, Hungary, Croatia, Slovenia, Serbia, Bulgaria. Rights Expert Literary and Licensing Agency is having a portfolio of creative, independent and flexible publishers from domains like: Children and Young Adult books (non-fiction): activity books, color and stickers books. Children and Young Adult books (fiction): picture books (trendy in all the markets); story books; novels; comic magazines and books. Adult non-fiction: Self-help, Health, Body, Mind & Spirit etc. Adult fiction

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        Indie Experts Publishing and Author Services

        Publishing 3.0 and Author services for non-fiction specialists who care about influencing with high quality content.

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        Arctic Tourism Experiences
        Business, Economics & Law
        March 2017

        Arctic Tourism Experiences

        Production, Consumption and Sustainability

        by Young-Sook Lee, David Weaver, Nina K Prebensen

        An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. Part 1 investigates the depth and dimensions of tourist experiences in the Arctic. Chapters examine the essence of diverse peak experiences and delve into the factors that give rise to these experiences. Part 2 considers the links between these core experiences and the tourism industry that seeks to sustain itself by facilitating such satisfying outcomes. ; The book focuses on tourist experiences and industry provision of those experiences. It concentrates on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. ; PART I: INTRODUCTION AND ISSUES: TOURIST EXPERIENCES OF THE ARCTIC AND CREATING TOURIST EXPERIENCES.Chapter 1: Arctic Destinations and Attractions as Evolving Peripheral Settings for the Production and Consumption of Peak Tourism ExperiencesChapter 2: Experiencing the Arctic in the Past: French Visitors to Finnmark in the Late 1700s and Early 1800sChapter 3: Roles of Adventure Guides in Balancing Perceptions of Risk and SafetyChapter 4: The Central Role of Identity in the Arctic PeripheryChapter 5: Tourists and Narration in the Arctic: The Changing Experience of MuseumsChapter 6: World Heritage List = Tourism Attractiveness?PART II: CREATING TOURIST EXPERIENCES IN THE ARCTICChapter 7: Degrees of Peripherality in the Production and Consumption of Leisure Tourism in GreenlandChapter 8: Northern Lights Experiences in the Arctic Dark: Old Imaginaries and New Tourism NarrativesChapter 9: Exploring the Extreme Iditarod Trail in AlaskaChapter 10: The Arctic Tourism Experience from an Evolving Chinese PerspectiveChapter 11: Tourists’ Interpretations of a “Feelgood In Lapland” Holiday- A Case StudyChapter 12: Negotiating Sami Place and Identity: Do Scottish Traditions Help Sami to be More Sami?Chapter 13: Emergence of Experience Production Systems for Mass Tourism Participation in Peripheral Regions: Evidence from Arctic ScandinaviaChapter 14: Factors of Peripherality: Whale Watching in Northern NorwayChapter 15: Responsible Fishing Tourism in the ArcticChapter 16: Long way up: Powered Two-Wheeled Journeys in Northern PeripheriesChapter 17: Experiences of Marine Adventurers in the Canadian ArcticChapter 18: Arctic Tourism in Russia: Attractions, Experiences, Challenges and PotentialsChapter 19: Tourism Experiences of Post-Soviet Arctic BorderlandsChapter 20: Arctic Tourism Experiences: Opportunities, Challenges and Future Research Directions for a Changing Periphery

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        Religious Tourism and the Environment
        Business, Economics & Law
        September 2020

        Religious Tourism and the Environment

        by Kiran A Shinde, Daniel H Olsen

        The remarkable growth in religious tourism across the world has generated considerable interest in the impacts of this type of tourism. Focusing here on environmental issues, this book moves beyond the documentation of environmental impacts to examine in greater depth the intersections between religious tourism and the environment. Beginning with an in-depth introduction that highlights the intersections between religion, tourism, and the environment, the book then focuses on the environment as a resource or generator for religious tourism and the environment as a recipient of impacts of religious tourism. Chapters included discuss such important areas as disease, environmental responsibility and host perspectives. Covering as many cultural and environmental regions as possible, this book provides: An in-depth, yet holistic view of the relationships between religious tourism and the environment; A conceptual framework that goes beyond listing potential environment impacts; A strong focus on explaining the universality of the deeper environmental issues surrounding sacredness and sacred places. From a global writing team and featuring case studies spanning Europe and Asia, this book will be of great interest to researchers and students of tourism and religious studies, as well as those studying environmental issues.

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        Tourism Planning and Development in Latin America
        Business, Economics & Law
        August 2020

        Tourism Planning and Development in Latin America

        by Carlos Monterrubio, Konstantinos Andriotis, Dimitrios Stylidis

        Despite the significance of tourism to the economic, social and environmental structures of Central and South America, little has been documented in the English literature about tourism in this sub-region, which in terms of population size, ranks fourth in the world with 652 million inhabitants. The first of its kind, this book focuses exclusively on tourism development, planning and their impacts in a wide number of Central and South American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered. This book:Examines the impact of tourism development and planning within Latin American countries.Takes a multidisciplinary approach including Anthropology, Development, Economics, Ecology, Policy, Sociology and Tourism Planning and Management.Is the first book in English to offer an insight into extensive research undertaken within the region.This book will provide a valuable insight for tourism researchers, practitioners and decision-makers in private and public organisations, not only from the regions of Central, South and North America, but also individuals from other parts of the world who want a more encompassing view of global tourism. Table of contents Chapter 1: Strategies for regional tourism development in Argentina. A path with new initiatives for tourism dispersal policies Chapter 2: The commitment to sustainable tourism and the development of indigenous tourism in Chile Chapter 3: Tourism development in Colombia: between conflict and peace Chapter 4: Ecotourism development in Costa Rica Chapter 5: The challenges of natural and cultural heritages of Galapagos and Quito, Ecuador Chapter 6: Tourism development in Mexico Chapter 7: Panama, the "affordable exotic destination": planned tourism success and its unplanned consequences Chapter 8: The impacts of tourism in economic growth and development in Uruguay Chapter 9: Peru and Nicaragua: tourism development in postconflict eras Chapter 10: Ecuador and Panama: Lifestyle mobilities, the golden years and the quest for paradise

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        Tourism Information Technology
        February 2019

        Tourism Information Technology

        by Pierre J Benckendorff, Zheng Xiang, Pauline J Sheldon

        This third edition of 'Tourism Information Technology' provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Fully updated throughout and organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: · Provides comprehensive and up to date coverage of all key topics in tourism information technologies · Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data · Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.

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        Tourism and Leisure Behaviour in an Ageing World
        Business, Economics & Law
        December 2017

        Tourism and Leisure Behaviour in an Ageing World

        by Ian Patterson

        Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behaviour and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity. Covering marketplace trends that attract the older market, this new edition: - Provides an understanding of the older tourism and leisure market, discussing how to effectively provide for this expanding group; - Discusses growing areas such as independent travel, the leisure experience, cultural and heritage tourism, cruises, and health and wellness tourism; - Supplies case studies of tourism and leisure organizations successfully catering to the needs of the older market. This book is an invaluable resource for researchers and students interested in senior leisure and travel, a section with the money and the time to invest heavily in leisure and tourism activities. It can also be applied by professionals to improve their product offerings for this sector, which, while valuable, brings its own unique challenges.

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        Tourism and Gender-based Violence
        Business, Economics & Law
        September 2020

        Tourism and Gender-based Violence

        Challenging Inequalities

        by Paola Vizcaino-Suárez, Heather Jeffrey, Claudia Eger

        Gender-based violence (GBV) in travel and tourism is embedded within wider social structures of gender inequalities and discrimination. Even though it is pertinent to study GBV in all its forms, this book focuses on the multiple and interconnected manifestations of violence that women/girls encounter in tourism consumption and production (physical, sexual, emotional or socio-economic), while seeking to open the debate on violence against sexual minorities (LGBT) and discussing men/boys as victims and perpetrators of GBV. By engaging in a critical exploration of the theoretical landscape of GBV and case studies on GBV and sexual harassment, the book adopts a multidisciplinary perspective drawing on feminist, intersectional and post-colonial frameworks, bringing together contributions from academics and practitioners across the globe.

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        Vietnam Tourism
        Business, Economics & Law
        March 2022

        Vietnam Tourism

        Policies and Practices

        by Huong T. Bui, Giang T. Phi, Long H. Pham, Huong H. Do, Andrew Le, Binh Nghiem-Phu, Quynh N. Bui, He T. Bui, Phuong-Anh Dang, Thuy T. Duong, Thomas E. Jones, Thu G. Hoang, Phuong M. Ngo, Tuan Q. Pham, Thanh D. Tran, Hang T.B. Tran, Le-Anh Trinh, Hai Q. Truong

        Vietnam has experienced rapid growth within its tourism industry during the past decades. This growth is part of Vietnam's opening economy allowing a wide range of forms of tourism. Vietnam Tourism: Policies and Practices provides a comprehensive review of tourism development in Vietnam. Part I outlines the history of tourism, the role and involvement of public and private sectors in governance and planning, and the markets for tourism. Part II offers analysis and assessment of various types of tourism in Vietnam, including marine and island, eco, heritage, dark and community-based tourism. Part III centres on current operational issues of tourism, hotels and events. The book provides an up-to-date analysis on Vietnamese tourism policy, structure, governance, and operations as well as various forms of tourism from both a theoretical and practical perspective by: providing a comprehensive review in a single resource; outlining public and private sector tourism; addressing Vietnamese structure, governance and planning of tourism; examining special interest tourism; · addressing current issues of industry's operations and management; embracing local and global perspectives; principles and practices applicable to Southeast Asia. Written by scholars with extensive research experience on tourism in Vietnam this book is a reliable source of reference for students, researchers and industry practitioners who are interested modern tourism specifically in Vietnam and Southeast Asia.

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        Dark Tourism and Pilgrimage
        Business, Economics & Law
        November 2019

        Dark Tourism and Pilgrimage

        by Daniel H Olsen, Maximiliano E Korstanje

        In recent years there has been a growth in both the practice and research of dark tourism; the phenomenon of visiting sites of tragedy or disaster. Expanding on this trend, this book examines dark tourism through the new lens of pilgrimage. It focuses on dark tourism sites as pilgrimage destinations, dark tourists as pilgrims, and pilgrimage as a form of dark tourism. Taking a broad definition of pilgrimage so as to consider aspects of both religious and non-religious travel that might be considered pilgrimage-like, it covers theories and histories of dark tourism and pilgrimage, pilgrimage to dark tourism sites, and experience design. A key resource for researchers and students of heritage, tourism and pilgrimage, this book will also be of great interest to those studying anthropology, religious studies and related social science subjects.

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        Mass Tourism in a Small World
        Business, Economics & Law
        May 2017

        Mass Tourism in a Small World

        by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson

        This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future

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        Tourism, Pilgrimage and Intercultural Dialogue
        Business, Economics & Law
        June 2019

        Tourism, Pilgrimage and Intercultural Dialogue

        Interpreting Sacred Stories

        by Dolors Vidal-Casellas, Silvia Aulet, Neus Crous-Costa

        This book is a timely re-assessment of the increasing connections between management of diversity and religious tourism and secular spaces on a global stage. Including a range of contemporary case studies, it is a valuable resource for researchers and practitioners in tourism management, pilgrimage and religious tourism.

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        Adventure Tourism
        Sport & leisure industries
        October 2006

        Adventure Tourism

        by Ralf C Buckley

        Adventure tourism is a new, rapidly growing area at both practical and academic levels. Written at an introductory level, Adventure Tourism provides a basic background and covers commercial adventure tourism products across a range of adventure tourism sectors.

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        Tourism and Geopolitics
        Business, Economics & Law
        January 2017

        Tourism and Geopolitics

        Issues and Concepts from Central and Eastern Europe

        by Derek R Hall

        With 29 contributors from across Europe and beyond, this work represents a unique and important resource that examines the many relationships between tourism and geopolitics, with a focus on experiences drawn from Central and Eastern Europe. It begins by assessing the changing nature of 'geopolitics', from pejorative associations with Nazism to the more recent critical and feminist geopolitics of social science's 'cultural turn'. The book then addresses the important historical role of Central and Eastern Europe (CEE) in geopolitical thinking, before exemplifying a range of contemporary interactions between tourism and geopolitics within this critical region. Edited by a renowned authority on tourism geopolitics, this book: · Provides the most comprehensive overview of tourism and geopolitics available · Applies a range of geopolitical concepts and approaches to empirical experiences of tourism and mobility in Central and Eastern Europe · Embraces contributions from both established and new academic voices. Pursuing innovative analytical paths, the book demonstrates the interrelated nature of tourism and geopolitics and emphasizes the freshness of this research area. Addressing key principles and ideas which are applicable globally, it is an essential source for researchers, teachers and students of tourism, geography, political science and European studies, as well as for diplomatic, business and consultant practitioners. ; This book is a unique and important resource that discusses the relationship between tourism and geopolitics, with a focus on experience from Central and Eastern Europe ; Part I: Introduction and Overviews1: Bringing geopolitics to tourism2: Tourism and geopolitics: the political imaginary of territory, tourism and space3: Tourism in the geopolitical construction of Central and Eastern Europe (CEE)Part II: Reconfiguring Conceptions and Reality4: The Adriatic as a (re-)emerging cultural space5: Crimea: geopolitics and tourism6: The geopolitical trial of tourism in modern Ukraine7: Under pressure: the impact of Russian tourism investment in MontenegroPart III: Tourism and Transnationalism8: Large-scale tourism development in a Czech rural area: contestation over the meaning of modernity9: The expansion of international hotel groups into Central and Eastern Europe after 1989 – strategic couplings and local responses10: Conceptualising trans-national hotel chain penetration in Bulgaria11: New consumption spaces and cross-border mobilitiesPart IV: Borderlands12: From divided to shared spaces: transborder tourism in the Polish-Czech borderlands13: Finnish-Russian border mobility and tourism: localism overruled by geopolitics14: Kaliningrad as a tourism enclave/exclave?15: An evaluation of tourism development in KaliningradPart V: Identity and Image16: Mutli-ethnic food in the mono-ethnic city: tourism, gastronomy and identity in central Warsaw17: Rural tourism as a meeting ground in Bosnia and Herzegovina?18: Interrogating tourism’s relevance: mediating between polarities in Kosovo19: European Night of Museums and the geopolitics of events in Romania20: The power of the Web: blogging destination image in Bucharest and SofiaPart VI: Mobilities21: The role of pioneering tour companies22: The geopolitics of low-cost carriers in Central and Eastern Europe23: Tourism and a geopolitics of connectivity: the Albanian nexus24: Heroes or ‘Others’? A geopolitics of international footballer mobility25: Tourism, mobilities and the geopolitics of erasurePart VII: Conclusions26: In conclusion

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        Transforming Travel
        Business, Economics & Law
        December 2017

        Transforming Travel

        Realising the potential of sustainable tourism

        by Jeremy Smith

        Transforming Travel combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry's potential to make lasting, positive change. - A unique collection of case studies and stories of the most successful, inspirational, impactful and innovative travel businesses in the world. - A vital presentation of the latest research and statistics on the positive impacts and potential of transformative, sustainable tourism, - A positive and realistic vision of the scope of tourism to promote sustainable development at a time when travel and interaction with foreign cultures is facing numerous existential challenges. Written in a highly engaging style Transforming Travel presents an urgent argument for transforming tourism so it might reach its potential to promote tolerance, restore communities and regenerate habitats, while providing a vital guide for anyone looking to develop the successful sustainable tourism enterprises and destinations needed to do so.

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        Tourism and COVID-19
        September 2024

        Tourism and COVID-19

        Impacts, Responses, and Realignments

        by Richard W Butler

        The effects of the COVID-19 pandemic on the global tourism industry were unprecedented. International travel fell by 72% in 2020, the worst year on record for tourism. Tourism operations, from family businesses to national tourism organizations all faced potential economic ruin. They had to adapt their business practices and adopt new ways of operating, in order to work around ever-changing restrictions. This book is comprised of chapters and case studies previously published by CABI, that deal with the impacts of, and responses to, the COVID-19 pandemic, along with specially written introductory and concluding chapters that provide context. It provides invaluable snapshots of reactions to the pandemic from individuals and organizations involved in a variety of forms of tourism. Many authors have included postscripts, to record or update their views following the end of the pandemic. Key themes and issues addressed include: anticipation of and preparedness for the pandemic, the scale of the problem, the adjustments made during the pandemic, likely future directions of change and the implications for sustainability. The book is a useful resource for researchers, students and practitioners in tourism, hospitality and related disciplines.

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        Tourism Crisis and Disaster Management in the Asia-Pacific
        Business, Economics & Law
        September 2019

        Tourism Crisis and Disaster Management in the Asia-Pacific

        by Brent W Ritchie, Kom Campiranon

        The Asia-Pacific area is notable as one of the fastest growing tourism regions and not surprisingly, tourism in this region has become the major driver of global tourism in general. Nonetheless, tourism industries in Asia Pacific has been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability).The aim of this book is to contribute to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With chapters contributed by international scholars and practitioners, this book discusses both the theoretical and practical approaches toward successful crisis and disaster management.

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        The Politics of Religious Tourism
        May 2023

        The Politics of Religious Tourism

        by Dino Bozonelos, Polyxeni Moira

        Addressing a dearth of literature in this area, this book provides a comprehensive overview and framework of study of the politics of religious tourism. Existing work shows awareness that politics is present but the approach has been one of benign neglect, and/or a priori assumptions about the role of politics in the management of sacred sites. Previous literature is fragmented into various perspectives and approaches that best serve different disciplinary interests. By understanding the politics of religious tourism through the various perspectives and approaches from the discipline of political science The Politics of Religious Tourism; · Focuses on how power is exercised regarding religious tourism. · Looks at the governing institutions of religious tourism including the role of relevant governmental bodies such as ministries of tourism or national tourism boards, ministries of religion and/or culture. · Covers the role and influence of religious governing institutions, such as state-supported church/mosque officials, and universities. It will be of valuable interest to researchers and students of religious tourism, pilgrimage, as well as related subjects such as political science, economics, sociology, tourism and religious studies.

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        Tourism and Resilience
        Business, Economics & Law
        May 2017

        Tourism and Resilience

        by Richard W Butler

        This is the first book to address the concept of resilience and its specific application and relevance to tourism, in particular tourism destinations. Resilience relates to the ability of organisms, communities, ecosystems and populations to withstand the impacts of external forces while retaining their integrity and ability to continue functioning. It is particularly applicable to tourism destinations and attractions which are exposed to the potentially harmful and sometimes severe effects of tourism development and visitation, but which also can experience increased resilience from the economic benefits of tourism. Phenomena such as destination communities, wildlife populations and ecosystems are discussed, as well as the ability of places and communities to use tourism and its infrastructure to recover from disasters such as tsunamis, earthquakes, unrest and disease. This book: · Compares the relevance of resilience to sustainability · Contains contributions from many of the leading international authors · Brings together varying viewpoints of both conceptual and applied issues · Includes example case studies from Whistler, western Canada; Sri Lanka; Purnululu National Park, Australia; and the remote Pitcairn Island in the Pacific Tourism and Resilience is relevant for researchers, students and practitioners in tourism and related fields such as development studies, geography, sociology, anthropology, economics and business/management. ; This book discusses the concept of resilience and its application to tourism. It compares the relevance of resilience to sustainability; the former focusing on the well-being and survival of the places affected and the latter focusing on the agent of impact, tourism itself. ; PART ONE: INTRODUCTION1: INTRODUCTION2: THE DEVELOPMENT OF RESILIENCE THINKING3: COMMUNITY TOURISM RESILIENCE: SOME APPLICATIONS OF THE SCALE, CHANGE AND RESILIENE (SCR) MODELPART 2: SOCIO-ECOLOGICAL RESILIENCE4: SOCIO-ECOLOGICAL BALANCE IN COMMUNITY BASED TOURISM EXPERIENCES: A RESARCH PROPOSAL5: RESILIENCE AND DESTINATION GOVERNANCE6: RESILIENCE AND DESTINATION GOVERNANCE: WHISTLER, B.C.PART 3: RESILIENCE AND RESPONSE TO DISASTERS7: SRI LANKAN TOURISM DEVELOPMENT AND IMPLICATIONS FOR RESILIENCE8: RESILIENCE, TOURISM AND DISASTERS9: RESILIENCE AND PERCEPTIONS OF PROBLEMS IN ALPINE REGIONSPART 4: RESILIENCE IN PROTECTED NATURAL AREAS AND INSULAR LOCATIONS10: Tourism Resilience in UK National Parks11: RESILIENCE AND PROTECTED AREA TOURISM IN PURNULULU NATIONAL PARK: UNDERSTANDING INTERACTIONS WITH A FOCUS ON COMMUNITY BENEFITS12: RESILIENCE AND TOURISM IN ISLANDS: INSIGHTS FROM THE CARIBBEAN13: RESILIENCE AND TOURISM IN REMOTE LOCATIONS: PITCAIRN ISLANDSPART 5: RESILIENCE AND THE TOURISM INDUSTRY14: ISSUES OF RESILIENCE, SUSTAINABILITY AND RESPONSIBILITY IN TOURISM15: BETTING ON CASINO TOURISM RESILIENCE: A CASE STUDY OF CASINO EXPANSION IN MACAO AND THE ASIA REGION16: RESILIENCE AS NEW POLITICAL REALITYPART 6: CONCLUSIONS

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        Sustainable Destination Branding and Marketing
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

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