Peter Lang Group
Peter Lang Group specializes in the Humanities and Social Sciences, covering the complete publication spectrum from monographs to student coursebooks.
View Rights PortalPeter Lang Group specializes in the Humanities and Social Sciences, covering the complete publication spectrum from monographs to student coursebooks.
View Rights PortalWe are an independent, illustrated publisher creating beautifully produced books in the areas of interior design, food & drink, craft, mindfulness and spirituality, health, humour and pop culture. We also produce delightful gifts and stationery, as well as fantastic ranges of books for kids.
View Rights PortalMarketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
Experience is a crucial part of the hospitality industry, and must be carefully managed if it is to succeed. The first textbook to focus on experience specifically, this book provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. Including a range of important contemporary topics such as overtourism, resilience and ethics, it is supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions, and forms an invaluable read for students of hospitality and event management.
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Der etwas andere Weihnachtsklassiker - lustig, unkonventionell und ganz schön frech Das kann ja heiter werden! Im ganzen Viertel ist man sich einig: Die Kinder der Familie Herdmann sind die schlimmsten Kinder aller Zeiten. Sie lügen, klauen, rauchen Zigarren (auch die Mädchen), bringen die Nachbarn zur Verzweiflung und können ein Klassenzimmer mit Hilfe ihrer halbwilden Katze in Rekordzeit vollkommen leer fegen. Zu allem Überfluss haben sie es auch noch geschafft, alle Hauptrollen im weihnachtlichen Krippenspiel zu bekommen. Womöglich steht damit die schlimmste Aufführung aller Zeiten bevor. Seit 50 Jahren geliebte Weihnachtstradition. Übersetzt von Erfolgsduo Paul und Nele Maar. Begeistert Kinder ab 8 Jahren genauso wie Erwachsene. Mit den schwarz-weißen Original-Illustrationen von Wilhelm Schlote.
Operations Management in the Travel Industry provides a broad, in-depth coverage of the knowledge and skills necessary for effective and successful management, including finance, marketing, individual and corporate social responsibility, meeting customer expectations and managing, motivating and retaining employees. Using both theory and real world case studies, it describes the commercial realities of the sector in relation to decision making and business outcomes, with practical consideration given to balancing the needs of a commercial business to drive forward innovation and increase profitability for investors. This book is the prescribed text for the Foundation Degree in Travel Operations Management, and will also be useful to industry practitioners and students in a range of related courses at all levels.
Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.
Bananas and plantains are major fruit crops in the tropics and subtropics, making a vital contribution to the economies of many countries. In the last 15 years, substantial changes have occurred in banana production, among them the increased importance of fungal and viral diseases and their serious impact on Cavendish export cultivars, smallholder plantains and cooking bananas. Changes in production systems such as protected greenhouse cultivation, organic, fair-trade and integrated cultivation and their respective certification schemes have also become prominent. This book provides an accessible review of the scientific principles of banana production and how these relate to field practices. Revised and updated with expanded coverage of world trade statistics and policies, breeding of new cultivars in relation to disease resistance and markets, prospects for genetically-modified bananas and the increasing role of endophytes in controlling pests and diseases, this new edition is an essential resource for researchers and students in horticulture.
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
This book focuses on British efforts to suppress the traffic in female slaves destined for Egyptian harems during the late nineteenth century. It considers this campaign in relation to gender debates in England, and examines the ways in which the assumptions and dominant imperialist discourses of these abolitionists were challenged by the newly established Muslim communities in England, as well as by English people who converted to or were sympathetic with Islam. While previous scholars treated antislavery activity in Egypt first and foremost as an extension of earlier efforts to abolish plantation slavery in the New World, this book considers it in terms of encounters with Islam during a period which it argues marked a new departure in Anglo-Muslim relations. This approach illuminates the role of Islam in the creation of English national identities within the global cultural system of the British Empire. This book will appeal to those with an interest in British imperial history; Islam; gender, feminism and women's studies; slavery and race; the formation of national identities; global processes; Orientalism; and Middle Eastern studies. ;
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson)Part 1: Management and marketing rural tourism and enterprise in developed economies1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray)2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos)3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe)4: Community engagement and rural tourism enterprise (Peter Wiltshier)5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson)Part 2: Management and marketing rural tourism and enterprise: developing world context6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade)7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos)8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua)9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman)10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder)Part 3: Strategies for rural business management and growth11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson)12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate)13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados)14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans)15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder)Conclusion: (Ade Oriade and Peter Robinson)