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Modern & contemporary fiction (post c 1945)Ways of the world
by Fonseka ,Kulasena
The women and men who bound their fingers with gold ropes, poured hand-pans from golden jugs, and were brought together from then on, lived under the same roof, ate together, slept together, and struggled to understand their souls. They are striving to keep the family home alive by removing, mending, and treating the wreckage of their collapsing lives, just as a house built on the water is moved by the waves. But who will emerge victorious after a long struggle? The subject we discuss is addressed in Kulasena Fonsekaʼs novel Ways of the World, marriage and family corporation. There, the author thoroughly develops the characters of Sumanadasa and Renu, as well as the cost of winding them with a net. They are compassionate or hopeful in their observations.
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Business, Economics & LawJanuary 2018Special Interest Tourism
Concepts, Contexts and Cases
by Carol Southall, Lynn Minnaert, Nazia Ali, Ade Oriade, Allan Watson, Glen Croy, Ralf C Buckley, Dallen J Timothy, Steven Rhoden, Alison Caffyn, Richard Benfield, Cheng-Fei Lee, Sheela Agarwal, Graham Busby, Rong Huang
Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest-based tourism experiences. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. It presents a contextualised overview of contemporary academic research, concepts, principles and industry-based practice insights, and also considers the future of special interest tourism in light of the emergence of ethical consumerism. With a clear, user-friendly structure, the book: -Links theoretical frameworks to clear practical applications. -Reviews key emerging issues for tourism relating to families and faith, the performing arts, active and passive pursuits, therapeutic leisure and travelling. -Includes contributions and case studies from international academics and practitioners to give a truly global overview. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students.
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Mycology, fungi (non-medical)January 1989Seed-borne Diseases of Rice
by P C Agarwal
paper on seed-borne diseases of rice
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Botany & plant sciencesJanuary 2014Plant Adaptation to Environmental Change
Significance of Amino Acids and their Derivatives
by Penna Suprasanna, Yoshikatsu Murooka, Antonio J Márquez, Antonio F Tiburcio, A Aziz, Oscar A Ruiz, Vera Alexieva, Masayuki Fujita, Renu Bhardwaj, Jose Luis Casas Martinez, Firdaus -e- Bareen, B. Vidya Vardhini, Bhaskar Gupta. Edited by Naser A Anjum, Sarvajeet Singh Gill, Ritu Gill.
Plants constantly cope with unfavourable ecosystem conditions, which often prevent them reaching their full genetic potential in terms of growth, development and productivity. This book covers plants' responses to these environmental changes, namely, the modulation of amino acids, peptides and amines to combat both biotic and abiotic stress factors. Bringing together the most recent developments, this book is an important resource for researchers and students of crop stress and plant physiology.
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Technology, Engineering & AgricultureDecember 2018Air Pollution
Sources, Impacts and Controls
by Pallavi Saxena, Naik Vaishali, Amit Awasthi, Sangeeta Bansal, Monojit Chakraborty, Naveen Chandra, Arti Choudhary, Manisha Gaur, Vineet Goswami, Tarun Kumar Gupta, Harpreet Kaur, Priyanka Kulshrestha, Amit Kumar, Ruchi Kumari, Chinmay Mallick, Renu Masiwal, Vandana Maurya, Neha Mishra, Naik Vaishali, Prashant Rajput, Anuradha Shukla, Gyanesh Kumar Singh, Ravi Prakash Singh, Ruchi Singh, Saumya Singh, Saurabh Sonwani, Shani Tiwari
Air pollution has become a major global issue due to rapid industrialization, human population growth and increasing urbanization. The various sources of atmospheric pollutants, both those created by human activity and those from natural physical and biological processes, have become the focus of much scientific research and analysis. An understanding of how these many pollutants are affecting air quality is essential in order to design strategies to mitigate them. Written by a team of international experts, this book aims to provide a broad overview of the issues surrounding air pollution and how to control and monitor pollution levels. Beginning with a brief background on the subject, the book moves on to discuss global emissions, with an emphasis on megacities and their effects. Possible pollution control measures and methods of air pollution measurement and modelling are also explored. The book ends with descriptions of the various indices used for assessing air quality with a focus on human health impacts, and a discussion on policy making to control air pollution. The book will be useful to students of environmental science and atmospheric science, as well as environmental consultants and researchers interested in air quality . Key Features: Comprehensive introduction to the primary causes of air pollution today with an emphasis on growing urban populations and megacities Discusses both anthropogenic and biogenic emissions and their effects on human health and the environment Gives an overview of indices used today for assessing air quality and describes current methods for air pollution monitoring and modelling Discusses new technologies for mitigating the effects of air pollution and policy making for implementation of controls
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BiotechnologyNovember 2010Medicinal Plant Biotechnology
by Suman Chandra, M Georgiev, Aakash Goyal, Renu Goyal, S Dutta Gupta, Suvi T Häkkinen, Ionkova Iliana, Harish C Joshi, Amit C Kharkwal, Hemant Lata, A K Mathur, Archana Mathur, Pradeep Kumar Naik, Rofina Yasmin Othman, Kenneth E Palmer, John R Porter, R S Sangwan, Tetsuya Sakurai, Ashok Sharma, P C Sharma, Bikram Singh, Rajeshwar Verma, Heribert Warzecha, Christoph Wawrosch, Feroz Khan. Edited by Rajesh Arora.
There have been rapid advances in the field of plant biotechnology in recent years, increasing the potential for medical application. Covering the latest advances in the use of plants to produce medicinal drugs and vaccines, this volume examines topics including plant tissue culture, secondary metabolite production, metabolomics and metabolic engineering, bioinformatics, molecular farming and future biotechnological directions, with contributors from key researchers in the field. Medicinal Plant Biotechnology is an essential text for researchers in plant biology and biotechnology, medical sciences and pharmacology.
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Sport & leisure industriesOctober 2006Adventure Tourism
by Ralf C Buckley
Adventure tourism is a new, rapidly growing area at both practical and academic levels. Written at an introductory level, Adventure Tourism provides a basic background and covers commercial adventure tourism products across a range of adventure tourism sectors.
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Business, Economics & LawDecember 2017Tourism and Leisure Behaviour in an Ageing World
by Ian Patterson
Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behaviour and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity. Covering marketplace trends that attract the older market, this new edition: - Provides an understanding of the older tourism and leisure market, discussing how to effectively provide for this expanding group; - Discusses growing areas such as independent travel, the leisure experience, cultural and heritage tourism, cruises, and health and wellness tourism; - Supplies case studies of tourism and leisure organizations successfully catering to the needs of the older market. This book is an invaluable resource for researchers and students interested in senior leisure and travel, a section with the money and the time to invest heavily in leisure and tourism activities. It can also be applied by professionals to improve their product offerings for this sector, which, while valuable, brings its own unique challenges.
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Business, Economics & LawDecember 2017Tour Operators and Operations
Development, Management and Responsibility
by Jacqueline Holland, David Leslie
With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.
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Business, Economics & LawDecember 2017Transforming Travel
Realising the potential of sustainable tourism
by Jeremy Smith
Transforming Travel combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry's potential to make lasting, positive change. - A unique collection of case studies and stories of the most successful, inspirational, impactful and innovative travel businesses in the world. - A vital presentation of the latest research and statistics on the positive impacts and potential of transformative, sustainable tourism, - A positive and realistic vision of the scope of tourism to promote sustainable development at a time when travel and interaction with foreign cultures is facing numerous existential challenges. Written in a highly engaging style Transforming Travel presents an urgent argument for transforming tourism so it might reach its potential to promote tolerance, restore communities and regenerate habitats, while providing a vital guide for anyone looking to develop the successful sustainable tourism enterprises and destinations needed to do so.
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Business, Economics & LawAugust 2017Visitor Experience Design
by Noel Scott, Jun Gao, Jianyu Ma, Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
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Business, Economics & LawFebruary 2019Adventure Tourism and Outdoor Activities Management
A 21st Century Toolkit
by Ian Jenkins
An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of environmental impacts and climate change are areas that are key to adventure tourism firms. To remain profitable companies need to address these issues along with the important elements of risk and safety. Key features include: Industry Perspective case studies Sustainable Adventure Tourism Developments Management of Products and Customers Created from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both university courses on adventure tourism and outdoor recreation as well as those working within the industry.
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February 2019Tourism Information Technology
by Pierre J Benckendorff, Zheng Xiang, Pauline J Sheldon
This third edition of 'Tourism Information Technology' provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Fully updated throughout and organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: · Provides comprehensive and up to date coverage of all key topics in tourism information technologies · Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data · Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.
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Business, Economics & LawMay 2017Tourism and Resilience
by Richard W Butler
This is the first book to address the concept of resilience and its specific application and relevance to tourism, in particular tourism destinations. Resilience relates to the ability of organisms, communities, ecosystems and populations to withstand the impacts of external forces while retaining their integrity and ability to continue functioning. It is particularly applicable to tourism destinations and attractions which are exposed to the potentially harmful and sometimes severe effects of tourism development and visitation, but which also can experience increased resilience from the economic benefits of tourism. Phenomena such as destination communities, wildlife populations and ecosystems are discussed, as well as the ability of places and communities to use tourism and its infrastructure to recover from disasters such as tsunamis, earthquakes, unrest and disease. This book: · Compares the relevance of resilience to sustainability · Contains contributions from many of the leading international authors · Brings together varying viewpoints of both conceptual and applied issues · Includes example case studies from Whistler, western Canada; Sri Lanka; Purnululu National Park, Australia; and the remote Pitcairn Island in the Pacific Tourism and Resilience is relevant for researchers, students and practitioners in tourism and related fields such as development studies, geography, sociology, anthropology, economics and business/management. ; This book discusses the concept of resilience and its application to tourism. It compares the relevance of resilience to sustainability; the former focusing on the well-being and survival of the places affected and the latter focusing on the agent of impact, tourism itself. ; PART ONE: INTRODUCTION1: INTRODUCTION2: THE DEVELOPMENT OF RESILIENCE THINKING3: COMMUNITY TOURISM RESILIENCE: SOME APPLICATIONS OF THE SCALE, CHANGE AND RESILIENE (SCR) MODELPART 2: SOCIO-ECOLOGICAL RESILIENCE4: SOCIO-ECOLOGICAL BALANCE IN COMMUNITY BASED TOURISM EXPERIENCES: A RESARCH PROPOSAL5: RESILIENCE AND DESTINATION GOVERNANCE6: RESILIENCE AND DESTINATION GOVERNANCE: WHISTLER, B.C.PART 3: RESILIENCE AND RESPONSE TO DISASTERS7: SRI LANKAN TOURISM DEVELOPMENT AND IMPLICATIONS FOR RESILIENCE8: RESILIENCE, TOURISM AND DISASTERS9: RESILIENCE AND PERCEPTIONS OF PROBLEMS IN ALPINE REGIONSPART 4: RESILIENCE IN PROTECTED NATURAL AREAS AND INSULAR LOCATIONS10: Tourism Resilience in UK National Parks11: RESILIENCE AND PROTECTED AREA TOURISM IN PURNULULU NATIONAL PARK: UNDERSTANDING INTERACTIONS WITH A FOCUS ON COMMUNITY BENEFITS12: RESILIENCE AND TOURISM IN ISLANDS: INSIGHTS FROM THE CARIBBEAN13: RESILIENCE AND TOURISM IN REMOTE LOCATIONS: PITCAIRN ISLANDSPART 5: RESILIENCE AND THE TOURISM INDUSTRY14: ISSUES OF RESILIENCE, SUSTAINABILITY AND RESPONSIBILITY IN TOURISM15: BETTING ON CASINO TOURISM RESILIENCE: A CASE STUDY OF CASINO EXPANSION IN MACAO AND THE ASIA REGION16: RESILIENCE AS NEW POLITICAL REALITYPART 6: CONCLUSIONS
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Business, Economics & LawMarch 2017Arctic Tourism Experiences
Production, Consumption and Sustainability
by Young-Sook Lee, David Weaver, Nina K Prebensen
An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. Part 1 investigates the depth and dimensions of tourist experiences in the Arctic. Chapters examine the essence of diverse peak experiences and delve into the factors that give rise to these experiences. Part 2 considers the links between these core experiences and the tourism industry that seeks to sustain itself by facilitating such satisfying outcomes. ; The book focuses on tourist experiences and industry provision of those experiences. It concentrates on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. ; PART I: INTRODUCTION AND ISSUES: TOURIST EXPERIENCES OF THE ARCTIC AND CREATING TOURIST EXPERIENCES.Chapter 1: Arctic Destinations and Attractions as Evolving Peripheral Settings for the Production and Consumption of Peak Tourism ExperiencesChapter 2: Experiencing the Arctic in the Past: French Visitors to Finnmark in the Late 1700s and Early 1800sChapter 3: Roles of Adventure Guides in Balancing Perceptions of Risk and SafetyChapter 4: The Central Role of Identity in the Arctic PeripheryChapter 5: Tourists and Narration in the Arctic: The Changing Experience of MuseumsChapter 6: World Heritage List = Tourism Attractiveness?PART II: CREATING TOURIST EXPERIENCES IN THE ARCTICChapter 7: Degrees of Peripherality in the Production and Consumption of Leisure Tourism in GreenlandChapter 8: Northern Lights Experiences in the Arctic Dark: Old Imaginaries and New Tourism NarrativesChapter 9: Exploring the Extreme Iditarod Trail in AlaskaChapter 10: The Arctic Tourism Experience from an Evolving Chinese PerspectiveChapter 11: Tourists’ Interpretations of a “Feelgood In Lapland” Holiday- A Case StudyChapter 12: Negotiating Sami Place and Identity: Do Scottish Traditions Help Sami to be More Sami?Chapter 13: Emergence of Experience Production Systems for Mass Tourism Participation in Peripheral Regions: Evidence from Arctic ScandinaviaChapter 14: Factors of Peripherality: Whale Watching in Northern NorwayChapter 15: Responsible Fishing Tourism in the ArcticChapter 16: Long way up: Powered Two-Wheeled Journeys in Northern PeripheriesChapter 17: Experiences of Marine Adventurers in the Canadian ArcticChapter 18: Arctic Tourism in Russia: Attractions, Experiences, Challenges and PotentialsChapter 19: Tourism Experiences of Post-Soviet Arctic BorderlandsChapter 20: Arctic Tourism Experiences: Opportunities, Challenges and Future Research Directions for a Changing Periphery
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Business, Economics & LawJanuary 2017Tourism and Geopolitics
Issues and Concepts from Central and Eastern Europe
by Derek R Hall
With 29 contributors from across Europe and beyond, this work represents a unique and important resource that examines the many relationships between tourism and geopolitics, with a focus on experiences drawn from Central and Eastern Europe. It begins by assessing the changing nature of 'geopolitics', from pejorative associations with Nazism to the more recent critical and feminist geopolitics of social science's 'cultural turn'. The book then addresses the important historical role of Central and Eastern Europe (CEE) in geopolitical thinking, before exemplifying a range of contemporary interactions between tourism and geopolitics within this critical region. Edited by a renowned authority on tourism geopolitics, this book: · Provides the most comprehensive overview of tourism and geopolitics available · Applies a range of geopolitical concepts and approaches to empirical experiences of tourism and mobility in Central and Eastern Europe · Embraces contributions from both established and new academic voices. Pursuing innovative analytical paths, the book demonstrates the interrelated nature of tourism and geopolitics and emphasizes the freshness of this research area. Addressing key principles and ideas which are applicable globally, it is an essential source for researchers, teachers and students of tourism, geography, political science and European studies, as well as for diplomatic, business and consultant practitioners. ; This book is a unique and important resource that discusses the relationship between tourism and geopolitics, with a focus on experience from Central and Eastern Europe ; Part I: Introduction and Overviews1: Bringing geopolitics to tourism2: Tourism and geopolitics: the political imaginary of territory, tourism and space3: Tourism in the geopolitical construction of Central and Eastern Europe (CEE)Part II: Reconfiguring Conceptions and Reality4: The Adriatic as a (re-)emerging cultural space5: Crimea: geopolitics and tourism6: The geopolitical trial of tourism in modern Ukraine7: Under pressure: the impact of Russian tourism investment in MontenegroPart III: Tourism and Transnationalism8: Large-scale tourism development in a Czech rural area: contestation over the meaning of modernity9: The expansion of international hotel groups into Central and Eastern Europe after 1989 – strategic couplings and local responses10: Conceptualising trans-national hotel chain penetration in Bulgaria11: New consumption spaces and cross-border mobilitiesPart IV: Borderlands12: From divided to shared spaces: transborder tourism in the Polish-Czech borderlands13: Finnish-Russian border mobility and tourism: localism overruled by geopolitics14: Kaliningrad as a tourism enclave/exclave?15: An evaluation of tourism development in KaliningradPart V: Identity and Image16: Mutli-ethnic food in the mono-ethnic city: tourism, gastronomy and identity in central Warsaw17: Rural tourism as a meeting ground in Bosnia and Herzegovina?18: Interrogating tourism’s relevance: mediating between polarities in Kosovo19: European Night of Museums and the geopolitics of events in Romania20: The power of the Web: blogging destination image in Bucharest and SofiaPart VI: Mobilities21: The role of pioneering tour companies22: The geopolitics of low-cost carriers in Central and Eastern Europe23: Tourism and a geopolitics of connectivity: the Albanian nexus24: Heroes or ‘Others’? A geopolitics of international footballer mobility25: Tourism, mobilities and the geopolitics of erasurePart VII: Conclusions26: In conclusion
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Business, Economics & LawMay 2017Mass Tourism in a Small World
by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson
This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future
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Business, Economics & LawApril 2017Rural Tourism and Enterprise
Management, Marketing and Sustainability
by Ade Oriade, Peter Robinson
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
