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Promoted Content
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Humanities & Social SciencesNovember 2016Postcolonial minorities in Britain and France
by Shailja Sharma
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Humanities & Social SciencesJuly 2018The Asian Financial Crisis
Crisis, reform and recovery
by Shalendra Sharma
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Der 5-Uhr-Club
Gestalte deinen Morgen und in deinem Leben wird alles möglich
by Sharma, Robin
Aus dem Englischen von Hans Freundl
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Cultural studiesJuly 2013The Asian Financial Crisis
Crisis, reform and recovery
by Shalendra D. Sharma
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Business, Economics & LawJanuary 2020Sustainable Destination Branding and Marketing
Strategies for Tourism Development
by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
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Agronomy & crop productionMay 2012Disease Resistance in Wheat
by Edited by Indu Sharma.
Disease resistance is one of the major factors that can be improved to sustain yield potential in cultivated crops. This book looks at disease resistance in wheat, concentrating on all the economically important diseases - their economic impact and geographical spread, breeding for resistance, pathogen variability, resistance mechanisms and recent advances made on resistance genes. Newer strategies for identifying resistance genes and identify resistance mechanisms are discussed, including cloning, gene transfer and the use of genetically modified plants.
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MedicineSeptember 2019Phytochemicals of Nutraceutical Importance
by Dhan Prakash, Girish Sharma
Nutraceuticals are bioactive phytochemicals that protect or promote health and occur at the intersection of food and pharmaceutical industries. This book covers a wide spectrum of human health and diseases, including the role of phytonutrients in the prevention and treatment. It also reviews biological and clinical effect, molecular level approach, quality assurance, bioavailability and metabolism of a number phytochemicals, and their role to combat different diseases.
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September 2000Innenansichten der grossen Religionen
Buddhismus - Christentum - Daoismus - Hinduismus - Islam - Judentum - Konfuzianismus
by Herausgegeben von Sharma, Arvind
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May 2023Technology and Social Transformations in Hospitality, Tourism and Gastronomy
South Asia Perspectives
by Savita Sharma, Shivam Bhartiya
This book explores the relationship between technology and social transformation in tourism, hospitality and gastronomy. It presents research and case studies, elaborating on benchmark practices adopted by tourism and hospitality professionals. In recent years, technology has transformed the tourism and hospitality industry; the chapters in this book cover areas such as guest experience and service quality, as well as operational areas such as housekeeping and waste management. Further social transformation in tourism is a result of drivers such as a growing interest in gastronomy and the use of social media; this is covered in the first part of the book. The second part outlines how communities may learn from these events. With contributions from academics, entrepreneurs, destination managers and government officials from the South Asia region, this book offers a real insight in to these areas of growing interest and provide a useful resource for those researching and studying within the areas of tourism development and hospitality.
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Botany & plant sciencesDecember 2013Nutrient Deficiencies of Field Crops
by Prakash Kumar, Manoj Kumar Sharma
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Biology, life sciencesFebruary 2014Phytochemicals of Nutraceutical Importance
by Edited by Dhan Prakash, Girish Sharma
Nutraceuticals are bioactive phytochemicals that protect or promote health and occur at the intersection of food and pharmaceutical industries. This book covers a wide spectrum of human health and diseases, including the role of phytonutrients in the prevention and treatment. It also reviews biological and clinical effect, molecular level approach, quality assurance, bioavailability and metabolism of a number phytochemicals, and their role to combat different diseases.
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January 2008Der Mönch, der seinen Ferrari verkaufte
Eine Parabel vom Glück
by Sharma, Robin S. / Übersetzt von Schellenberger, Bernardin
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May 2011Jeder kann in Führung gehen
Eine moderne Fabel über den Erfolg im Beruf und im Leben
by Sharma, Robin S. / Übersetzt von Freundl, Hans
