Business, Economics & Law
January 2017
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. This second edition: - Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. - Includes case studies throughout, translating theory into practical management advice. - Comprises contributions from over fifty international contributors to portray a truly global perspective. - Provides numerous full colour illustrations to bring the subject to life. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development. ; Covering the economic, social and environmental impacts of cruising, this book combines the latest research with practical case studies to provide a comprehensive account of the subject. It reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. ; 1: The world of cruising Part 1: Fundamental principles 2: Power and profits in the global cruise industry 3: Representation without taxation 4: Flags of convenience and the global cruise labor market 5: Corporate social responsibility in the cruise sector 6: Passengers and risk: Health, wellbeing and liability 7: Economics of cruise shipping: The need for a new business model 8: High fees on the high seas? The provision of extra-fee products and services 9: ‘Oceans apart’: Bridging the gap between academic research and professional practice in cruise tourism Part 2: The cruise experience: People and passengers 10: Talent management and the cruise industry 11: A sailor’s life for me: An example of how one port of call has developed in the hope of meeting crew expectations 12: Mediating the cruise experience 13: Conceptualizing the cruise ship tourist experience 14: Managing health-related crises in the cruise industry 15: Cruises, safety and security in a violent world Part 3: Markets, marketing and motivations 16: Safe, secure and sustainable: Attributes of a strong cruise brand 17: The image of cruise ship holidays on Italian television: A comparative analysis 18: Purchasing attributes for cruise passengers 19: Motivations and constraints of cruising for the US and Chinese markets 20: Children and the family market 21: Cruising with Pride: The LGBT cruise market 22: The changing consumer: ‘Digital cruising’ Part 4: Impacts of cruise ship tourism: Stakeholders, politics and power 23: Stakeholders’ perceived gains and obstacles of cruise ship tourism development: the case of La Palma Island 24: Cruise ships and protected areas in the marine biome: An analysis of tourism in the Brazilian context 25: Sailing into stormy waters? Understanding the community impacts of cruise tourism growth in Akaroa, New Zealand 26: Cruise tourism in a remote small island – High yield and low impact? 27: Cruise tourists on the mainland: Itineraries and interactions Part 5: Planning and management for sustainable cruising 28: Environmental reporting in the cruise industry 29: Improving sustainable management of expedition cruise destinations in Australia: Governance and management lessons from the Great Barrier Reef, the Kimberley and Tasmania 30: Sailing in icy waters: Antarctic cruise tourism development, regulation and management Part 6: Ports, destinations and infrastructure development 31: Development of cruise tourism in Saudi Arabia 32: Cruise itinerary planning 33: Is China a new goldmine for cruise companies? 34: Cruising in Asia with a focus on China Part 7: Conclusions and future directions 35: Conclusions and future directions