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      • Trusted Partner
        Self-help & personal development
        November 2021

        Here be Dragons

        How to win deals and influence ideas by mastering the eloquent art of storyselling

        by Richard Mulholland

        STOP TELLING STORIES. START SELLING THEM! The world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that's important. It's not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part. As a salesperson (and make no mistake, you are a salesperson) you have two jobs. Job No. 2 of the storyseller is to help your clients and customers slay their dragon. Job No. 1 of the storyseller is to help them see their dragon. You are in the dragon hunting business, but dragon hunting ain’t easy – there’s work to be done. In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, drive sales, and solve problems. Here Be Dragons isn’t just a how-to book, it is far more a why-to, and mostly a what-to-do book.

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        Humanities & Social Sciences
        July 2016

        Tolerance, regulation and rescue

        by Brian Pullan

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        Agronomy & crop production
        May 2006

        Molecular Biology and Biotechnology of Flowering

        by Edited by Brian R Jordan

        Containing contributions from experts from the USA, Europe and New Zealand, this book provides an overview of the molecular mechanisms associated with flowering. The first edition was published in 1993 as The Molecular Biology of Flowering. The second edition has been thoroughly revised and updated to cover the major advances that have been made in the area in the last thirteen years. It has also been extended to examine the new commercial opportunities provided by biotechnology. It explores three main themes: the external and internal regulation of flowering, floral development, and fertilisation and gametophyte development, and includes new chapters on the evolution of flowers, floral senescence and apomixis.

      • Trusted Partner
        Humanities & Social Sciences
        July 2018

        A History of the University of Manchester, 1973–90

        by Brian Pullan, Michele Abendstern

        Frank and entertaining account of the University of Manchester's struggle to meet the Government's demands for the rapid expansion of higher education in the 1950s and the 1960s. Looks at the University's ambitious building program: the controversial attempts to reform its constitution and improve its communications amid demands for greater democracy in the workplace, the struggle to retain its old pre-eminence in a competitive world where new 'green field' universities were rivalling older civic institutions. Tells the story, not just from the point of view of administrators and academics, but also from those of students and support staff (such as secretaries, technicians and engineers). Uses, not only official records, but also student newspapers, political pamphlets, and reminisences collected through interviews conducted by an experienced oral historian. The only book on the University of Manchester as a whole.

      • Trusted Partner
        Social & cultural history
        November 2013

        British queer history

        by Edited by Brian Lewis

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        Animal behaviour
        June 2014

        Livestock Handling and Transport

        by Edited by Temple Grandin

        Edited by world-renowned animal scientist Dr. Temple Grandin, this practical book integrates scientific research and industry literature on cattle, pigs, poultry, sheep, goats, deer, and horses, in both the developed and developing world, to provide a practical guide to humane handling and minimizing animal stress. Reviewing the latest research on transport systems, restraint methods and facilities for farms and slaughterhouses, this fully updated fourth edition of Livestock Handling and Transport includes new coverage of animal handling in South America, and reviews extensive new research on pig transportation in North America.

      • Trusted Partner
        Animal physiology
        June 2001

        Digestive Physiology of Pigs

        by Edited by Jan E Lindberg, Brian Ogle

        This book brings together edited and revised papers presented at the 8th Symposium on Digestive Physiology of Pigs held in Uppsala in June, 2000. It contains more than 100 papers from leading scientists from around the world in this subject area.Among other features it contributes to the development of the the science relating to the effects of nutrition on gut physiology. It also creates a platform for future research, that will increase knowledge of how to optimize the nutrition of the pig and to help prevent diet-related gastrointestinal conditions.

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        Dietetics & nutrition
        November 2010

        Combating Micronutrient Deficiencies: Food-based Approaches

        by Edited by Brian Thompson, Leslie Amoroso

        Micronutrient deficiency affects more than two billion people in the world today, contributing to the vicious cycle of malnutrition and underdevelopment. Micronutrient deficiencies have long-ranging effects on health, learning ability and productivity. Food-based approaches, which include food production, dietary diversification and food fortification, are sustainable strategies for improving the micronutrient status of populations. This book focuses on practical, sustainable actions for overcoming micronutrient deficiencies through increased access to, and consumption of, adequate quantities and an appropriate variety of safe, good-quality food.

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        Dietetics & nutrition
        April 2014

        Improving Diets and Nutrition

        Food-based Approaches

        by Edited by Brian Thompson, Leslie Amoroso

        Nutrition-sensitive, food-based approaches towards hunger and malnutrition are effective, sustainable and long-term solutions. This book discusses the policy, strategic, methodological, technical and programmatic issues associated with such approaches, proposes “best practices” for the design, targeting, implementation and evaluation of specific nutrition-sensitive, food-based interventions and for improved methodologies for evaluating their efficacy and cost-effectiveness, and provides practical lessons for advancing nutrition-sensitive food-based approaches for improving nutrition at policy and programme level.

      • Trusted Partner
        Pharmaceutical industries
        November 2009

        Pesticide Manual, 15th edition

        A World Compendium

        by Edited by Clive D S Tomlin

        The fifteenth edition of The Pesticide Manual provides the most comprehensive information on active ingredients for the control of crop pests in the world. Completely revised and updated, with information supplied by manufacturing companies worldwide, the latest edition contains 30 new entries including more than 20 new synthetic molecules. It also features 1,436 profiles and lists over 2,600 products.

      • Trusted Partner
        June 2019

        Legenden der Schattenjäger-Akademie

        by Brennan, Sarah Rees; Wasserman, Robin; Johnson, Maureen; Clare, Cassandra

        Der Spin-off zur Bestsellerserie „Chroniken der Unterwelt“ - Action, Romantik, Spannung pur! Ohne Erinnerungen muss Simon, Clarys irdischer Freund, herausfinden, wer er eigentlich ist. Hat er das Zeug zum Helden und Dämonenjäger? Oder ist er doch der bleiche Comic-Fan, der nicht einmal die Kraft hat, eine Waffe der Nephilim richtig in der Hand zu führen? Seine Schattenjäger-Freunde Clary und Jace sind die einzigen, die alles über Simons Vergangenheit wissen. Und was sie erzählen, kann er kaum glauben: Simon hat als treuer Freund die Schattenjäger mehr als einmal aus tödlicher Gefahr gerettet. Jetzt muss er um Isabelle kämpfen, an deren Liebe er sich nicht erinnern kann, obwohl es in seinem Bauch kribbelt, wann immer Simon an sie denkt. War er wirklich mit diesem heldenhaften Mädchen zusammen - und wenn ja: Wie hat er das nur angestellt? 10 romantische und actionreiche Geschichten rund um die beliebten Heldengestalten Jace, Clary und Simon aus der Bestseller-Reihe „Chroniken der Unterwelt“. Von Kultautorin Cassandra Clare. Zu jeder Geschichte gibt es einen illustrativen Comic-Strip von Cassandra Jean. Dieser Band enthält die Episoden: Cassandra Clare/ Maureen Johnson, Legenden der Schattenjäger-Akademie (1): Willkommen in der Schattenjäger-Akademie Cassandra Clare/ Robin Wasserman, Legenden der Schattenjäger-Akademie (2): Der verschollene Herondale Cassandra Clare/ Maureen Johnson, Legenden der Schattenjäger-Akademie (3): Der Teufel von Whitechapel Cassandra Clare/ Sarah Rees Brennan, Legenden der Schattenjäger-Akademie (4): Nichts als Schatten Cassandra Clare/ Robin Wasserman, Legenden der Schattenjäger-Akademie (5): Das Böse, das wir lieben Cassandra Clare/ Robin Wasserman, Legenden der Schattenjäger-Akademie (6): Könige, Fürsten, so bleich Cassandra Clare/ Sarah Rees Brennan, Legenden der Schattenjäger-Akademie (7): Bittere Wahrheit Cassandra Clare/ Sarah Rees Brennan, Legenden der Schattenjäger-Akademie (8):Die Feuerprobe Cassandra Clare/Sarah Rees Brennan, Legenden der Schattenjäger-Akademie (9): Zu endloser Nacht geboren Cassandra Clare/ Robin Wasserman, Legenden der Schattenjäger-Akademie (10): Die Wiederkehr der Engel

      • Trusted Partner
        Pharmaceutical industries
        November 2009

        Manual of Biocontrol Agents, 4th edition

        A World Compendium

        by Edited by Leonard G Copping

        Completely revised and updated, this edition of The Manual of Biocontrol Agents contains 452 detailed entries of biocontrol agents used in the production of 2,000 commercial products. It includes: 149 micro-organisms 89 natural products 140 macro-organisms 74 semiochemicals Although different in style, this publication is complementary to The Pesticide Manual now in its 15th edition and where appropriate entries are cross referenced. All those involved in the practice, administration, regulation of or educational fields in organic or conventional crop protection and environmental safety will find this a definitive source of global biocontrol information.

      • Trusted Partner
        The Arts
        November 2011

        Real and Reel

        The education of a film critic

        by Brian McFarlane

        From a little before ten years of age Brian McFarlane became addicted to stories told on the screen, and the mere fact that he had difficulty in getting to see the films he wanted - or any for that matter - only made them seem more alluring. But it wasn't just seeing the films that mattered: he also wanted, and quite soon needed, to be writing about them and these obsessions have been part of his life for the next sixty-odd years. Real and reel is a light-hearted and but deeply felt account of a lifetime's addiction. It is one particular writer and critic's story, but it will strike sparks among many others. Though many other interests have kept Brian McFarlane's life lively, nothing else has exerted such a long-standing grip on the author's imagination as film. Editor of the Encyclopaedia of British Cinema, co-editor of Manchester University Press's British Film Makers series, and author of over a dozen critical works on film and adaptation, Brian McFarlane's autobiographical Real and reel can also be read as a biography of the subject of Film Studies itself. ;

      • Trusted Partner
        Biotechnology
        July 1997

        Biotechnology and Plant Genetic Resources

        Conservation and Use

        by Edited by J A Callow, Brian V Ford-Lloyd, H J Newbury

        Advances in molecular and cell biology have led to the development of a whole range of techniques for manipulating genomes, collectively termed “biotechnology”. Although much of the focus in the plant sciences has been on the direct manipulation of plant genomes, biotechnology has also catalyzed a renewed emphasis on the importance of biological and genetic diversity and its conservation. The methods of biotechnology now permit a greater understanding of both species and genetic diversity in plants, the mechanisms by which that variation is generated in nature, and the significance of that variation in the adaptation of plants to their environment. They allow the development of rapid methods for screening germplasm for specific characters and promote more effective conservation strategies by defining the extent of genetic diversity. Tissue culture-based techniques are available for conserving germplasm that cannot be maintained by more traditional methods. Also sophisticated informatics systems enable information on plant genetics and molecular biology to be cross-related to systematic, ecological and other data through international networks.

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