DriverWorks Ink
Livres Canada Books
View Rights PortalMarketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
Eating, drinking, nutrition, and mealtimes play a central role in the daily lives of people with physical and mental disabilities. This publication discusses people with multiple disabilities and cognitive impairments, such as dementia, as well as people in a persistent vegetative state. This practical handbook - identifies problems with eating and drinking among people with severe disabilities and outlines their causes - provides comprehensive, practical guidance on working with people with sensory and motor problems, swallowing difficulties, eructation, nausea and malnourishment - presents posture and positioning aids and techniques to encourage drinking, digestion, basal stimulation, and enteral nutrition - integrates interdisciplinary perspectives from education studies, nursing, and therapy, taking the patient’s life story into account, and discusses working with relatives in drawing up a care plan. Target Group: Practicing nurses, disability support workers, rehabilitation nurses and therapists, basal stimulation trainers, and other health care professionals
Questions about drink - how it is used, how it should be regulated and the social risks it presents - have been a source of sustained and heated dispute in recent years. In The politics of alcohol, Nicholls puts these concerns in historical context by providing a detailed and extensive survey of public debates on alcohol from the introduction of licensing in the mid-sixteenth century through to recent controversies over 24-hour licensing, binge drinking and the cheap sale of alcohol in supermarkets. In doing so, he shows that concerns over drinking have always been tied to broader questions about national identity, individual freedom and the relationship between government and the market. He argues that in order to properly understand the cultural status of alcohol we need to consider what attitudes to drinking tell us about the principles that underpin our modern, liberal society. The politics of alcohol presents a wide-ranging, accessible and critically illuminating guide to the social, political and cultural history of alcohol in England. Covering areas including law, public policy, medical thought, media representations and political philosophy, it will provide essential reading for anyone interested in either the history of alcohol consumption, alcohol policy or the complex social questions posed by drinking today.
150 kinds of common teas and rare Souchong, more than 600 primary pictures of dry tea, tea infusion, infused leaf and tea dance. Distinguish the first-class tea and watch tea dance to enjoy its elegance and vulgarity. You can drink the most authentic Chinese Tea only through three steps of selecting, buying and making a tea. With 30 years of experience in tea, the author can teach you how to distinguish tea without being “cheated” and buy cheaper tea and to make a tea at once. With subtle words, selection method and illustration, it is required reading for these who start drinking tea at first and old tea drinkers for more than decade years.
This book is a collection of short and medium works in the series, including short and medium stories, short and medium reportage, prose, poetry and children's literature. These works are rich in the characteristics of the times and the breath of life. They show the moving deeds of Hunan's targeted poverty alleviation and targeted poverty alleviation, and demonstrate the spirit of people's struggle towards a well-off society. The theme is clear and prominent, the tone is positive, portraying and praising the most beautiful people and typical models participating in poverty alleviation and development, praising the true feelings of the world and transmitting positive social energy.