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      • Trusted Partner
        Buyi Ethnic Group: The Bull King Festival
        August 2015

        Buyi Ethnic Group: The Bull King Festival

        by Tang Sulan, Chen Xunru

        Festivals of Chinese Ethnic Groups was co-authored by China's well-beloved authors of children's literature including Fang Suzhen, Tang Sulan, Wang Yimei, and was illustrated by celebrated Chinese illustrators such as Cai Gao, Chen Yadan and Zhu Xunde. This series covers intriguing, outstanding and poetic folk tales on festivals and customs from China's ten most representative ethnic groups. Showcasing their courage, gentleness and indomitable will, these delightful stories allow readers to learn more about the distinct and charming characteristics of these ethnic groups. Recommended as parent-child reading by CCTV during the Dragon Boat Festival, this series has won the Most Beautiful Picture Book 2017 prize given by China Library Journal. It was also nominated for the top picture books prize in China for the Chinese Government Award.

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      • Trusted Partner
        Man Ethnic Group: Flowers of Nian xi and the May Festival
        August 2015

        Man Ethnic Group: Flowers of Nian xi and the May Festival

        by Xiao Mao, Zhu Hong

        Festivals of Chinese Ethnic Groups was co-authored by China's well-beloved authors of children's literature including Fang Suzhen, Tang Sulan, Wang Yimei, and was illustrated by celebrated Chinese illustrators such as Cai Gao, Chen Yadan and Zhu Xunde. This series covers intriguing, outstanding and poetic folk tales on festivals and customs from China's ten most representative ethnic groups. Showcasing their courage, gentleness and indomitable will, these delightful stories allow readers to learn more about the distinct and charming characteristics of these ethnic groups. Recommended as parent-child reading by CCTV during the Dragon Boat Festival, this series has won the Most Beautiful Picture Book 2023 prize given by China Library Journal. It was also nominated for the top picture books prize in China for the Chinese Government Award.

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      • Trusted Partner
        Dai Ethnic Group: Water-splashing Festival in the Peacock Country
        August 2015

        Dai Ethnic Group: Water-splashing Festival in the Peacock Country

        by Fang Suzhen, Zhu Xunde

        Festivals of Chinese Ethnic Groups was co-authored by China's well-beloved authors of children's literature including Fang Suzhen, Tang Sulan, Wang Yimei, and was illustrated by celebrated Chinese illustrators such as Cai Gao, Chen Yadan and Zhu Xunde. This series covers intriguing, outstanding and poetic folk tales on festivals and customs from China's ten most representative ethnic groups. Showcasing their courage, gentleness and indomitable will, these delightful stories allow readers to learn more about the distinct and charming characteristics of these ethnic groups. Recommended as parent-child reading by CCTV during the Dragon Boat Festival, this series has won the Most Beautiful Picture Book 2020 prize given by China Library Journal. It was also nominated for the top picture books prize in China for the Chinese Government Award.

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      • Trusted Partner
        Festival and Event Tourism
        Geography & the Environment
        August 2022

        Festival and Event Tourism

        Building Resilience and Promoting Sustainability

        by Anukrati Sharma, Jeetesh Kumar, Bakhodir Turaev, Priyakrushna Mohanty

        Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination marketing aspects of festivals and events. It: - Reviews the common trends, trajectories and competition in the event tourism market; - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation; - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Also covering important issues such as the marketing, branding and promotion of events, this book unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

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      • Trusted Partner
        Chinese Traditional Festivals
        March 2017

        Chinese Traditional Festivals

        by Nie Xinsen

        Chinese traditional festivals are not only Spring Festival, Lantern Festival, Qingming Festival, Dragon Boat Festival, Mid-Autumn Festival, Double Ninth Festival, but also many traditional festivals, such as Grain Bin Filling Festival, Zhonghe Festival, Flower Fairy Festival, Bask in Book Festival, Spring Begins Festival, the Summer Solstice Festival, the Dog Days, etc., from the New Year's Day of the first lunar month to the New Year's Eve of displaying of fireworks and a sea of lanterns, the traditional festivals like constellations embedded in the sky of the Chinese nation’s history and culture, sparkling with strange luster. The illustrators did painted for every wonderful old festival in the book，the illustrations and texts are radiant and complement each other. It is a graphic book that conforms to the current aesthetics and reading.

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      • Trusted Partner
        Festivals of Chinese Ethnic Groups·Shui: The Duan Festival
        December 2020

        Festivals of Chinese Ethnic Groups·Shui: The Duan Festival

        by Yan Xiangjun, Chen Anmin

        This book mainly describes the origin and changes of the Shui ethnic group's Duan Festival. Through the evolution of folklore of this unique festival of Shui ethnic group, this book tells that Shui people have the courage to move away from the barren old homeland and open up new places of residence by hard work. In the beautiful and fertile new hometown, people were united to defend the fruits of their labor and finally built a peaceful new life. The Shui people leveraged the customs of festivals to pass on the good wishes and construction experience of their ancestors from generation to generation.

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      • Trusted Partner
        Festivals of Chinese Ethnic Groups·Qiang: The Waerezu Festival
        December 2020

        Festivals of Chinese Ethnic Groups·Qiang: The Waerezu Festival

        by Yan Xiangjun, Chen Xunru

        This book mainly introduces the origin of Qiang ethnic group's Waerezu Festival. Long long ago, a young girl came to Mao County, Sichuan Province, where the Qiang people lived. She was Sister Shalang and loved to sing. In order to seize Sister Shalang, the local chieftain burned up the azaleas where village women danced and sang. While azaleas were burned, Sister Shalang was dying. The people in the village then got to know that Sister Shalang was the goddess of azaleas! To commemorate her, the Qiang people started to gather dew, sing and dance, and worship the mountain gods every year on May fifth of the lunar calendar when azaleas bloom. Over time, this event has evolved into a festival for Qiang women -- that was how the Waerezu Festival has initiated.

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      • Trusted Partner
        Festivals of Chinese Ethnic Groups·Xibo: The Face-blackening Festival
        December 2020

        Festivals of Chinese Ethnic Groups·Xibo: The Face-blackening Festival

        by Yan Xiangjun, Gui Runnian

        Every year on January 16th of the lunar calendar, the Xibo people celebrate a unique festival -- the “Face-blackening Festival”. This peculiar festival that features with smearing each other's faces has a magical origin. This book uses the unique legends of the Xibo people to describe the origin of the “Face-blackening Festival”. Behind that legend is the Xibo people’s yearning for a bumper harvest, their resistance to natural disasters, and their praise of the virtues of diligence and thrift. They use a vivid and interesting story to express their best wishes and safeguard notes to future generations while planting the seeds of kindness and frugality in the details of life.

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      • Trusted Partner
        Festivals of Chinese Ethnic Groups·Nu: The Flower Festival
        December 2020

        Festivals of Chinese Ethnic Groups·Nu: The Flower Festival

        by Yan Xiangjun, Zuo Hanzhong

        This book mainly introduces the origin of the Nu ethnic group's Flower Festival. A beautiful Nu girl used her ingenuity to help the Nu people solve the problem of crossing the river. Later, the wealthy bully wanted to marry her because of her beauty and intelligence. She fled to the cave but was killed by the bully on March 15th of the lunar calendar. Later, when people went to worship her on March 15th, they found that the cave was full of flowers. Thus, people called that day the “Flower Festival”.

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      • Trusted Partner
        Festivals of Chinese Ethnic Groups·Lisu: The Knife-Pole Festival
        December 2020

        Festivals of Chinese Ethnic Groups·Lisu: The Knife-Pole Festival

        by Yan Xiangjun, He Xu

        This book mainly describes the origin of the Lisu Knife-Pole Festival. February 8th of the lunar calendar is an important day for the Lisu people to celebrate the Knife-Pole Festival. Regarding the origin of the Knife-Pole Festival, there is a legendary story of a hero Wang Ji circulating in the Lisu tribe. According to legend, Wang Ji was a rare talent at the time who was proficient in the art of war, was courageous and strategic, and cared about the people. At that time, other ethnic groups often invaded the border of Yunnan, and the Lisu people living there were unable to resist. Wang Ji led the defence and defeated intruders with the assistance of the Lisu people. In order to commemorate the hero Wang Ji, the Lisu people named the day when Wang Ji was dead — February 8th as the “Knife-Pole Festival”.

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      • Trusted Partner
        Festivals of Chinese Ethnic Groups·Yi: The Torch Festival
        December 2020

        Festivals of Chinese Ethnic Groups·Yi: The Torch Festival

        by Yan Xiangjun, Chen Anmin

        This book mainly introduces the origin of the Yi ethnic group's Torch Festival. It tells the story of a Yi youth Heitilaba fighting a decisive battle with the son of a god for his sweetheart. In the duel, the son of the god Sireabi was defeated and died. In order to punish the world, the god threw locusts on the world to eat crops. In order to save the crops, Heitilaba led the people to burn the locusts with torches, and finally fell to the ground and turned into a big mountain. In order to commemorate him, June 24th, when he turned into a mountain, was designated as the Torch Festival.

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      • Trusted Partner
        Tujia Ethnic Group: Basking Dragon Robe on the Sixth Day of the Sixth Month
        August 2015

        Tujia Ethnic Group: Basking Dragon Robe on the Sixth Day of the Sixth Month

        by Wang Yimei, Cai Gao

        Festivals of Chinese Ethnic Groups was co-authored by China's well-beloved authors of children's literature including Fang Suzhen, Tang Sulan, Wang Yimei, and was illustrated by celebrated Chinese illustrators such as Cai Gao, Chen Yadan and Zhu Xunde. This series covers intriguing, outstanding and poetic folk tales on festivals and customs from China's ten most representative ethnic groups. Showcasing their courage, gentleness and indomitable will, these delightful stories allow readers to learn more about the distinct and charming characteristics of these ethnic groups. Recommended as parent-child reading by CCTV during the Dragon Boat Festival, this series has won the Most Beautiful Picture Book 2025 prize given by China Library Journal. It was also nominated for the top picture books prize in China for the Chinese Government Award.

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      • Trusted Partner
        Dream and Reality among Light and Shadow: The Code of Cannes Film Festival
        The Arts
        March 2018

        Dream and Reality among Light and Shadow: The Code of Cannes Film Festival

        by Zheng Shi

        This title chooses 40 winners of Cannes Film Festival to introduce and analyze to the readers. The author not only gives thorough representation of these classical works, but also express his own ideas about good films, the standard and core spirit of Cannes Film Festival.

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      • Trusted Partner
        Bai Ethnic Group: Cangshan Mountain, Erhai Lake and the March Fair
        August 2015

        Bai Ethnic Group: Cangshan Mountain, Erhai Lake and the March Fair

        by Fang Suzhen, Xuan Sen

        Festivals of Chinese Ethnic Groups was co-authored by China's well-beloved authors of children's literature including Fang Suzhen, Tang Sulan, Wang Yimei, and was illustrated by celebrated Chinese illustrators such as Cai Gao, Chen Yadan and Zhu Xunde. This series covers intriguing, outstanding and poetic folk tales on festivals and customs from China's ten most representative ethnic groups. Showcasing their courage, gentleness and indomitable will, these delightful stories allow readers to learn more about the distinct and charming characteristics of these ethnic groups. Recommended as parent-child reading by CCTV during the Dragon Boat Festival, this series has won the Most Beautiful Picture Book 2016 prize given by China Library Journal. It was also nominated for the top picture books prize in China for the Chinese Government Award.

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      • Trusted Partner
        Chaoxian Ethnic Group: The Fivegrain Ceremony for Crows
        August 2015

        Chaoxian Ethnic Group: The Fivegrain Ceremony for Crows

        by Tang Sulan, Zhou Weizhao

        Festivals of Chinese Ethnic Groups was co-authored by China's well-beloved authors of children's literature including Fang Suzhen, Tang Sulan, Wang Yimei, and was illustrated by celebrated Chinese illustrators such as Cai Gao, Chen Yadan and Zhu Xunde. This series covers intriguing, outstanding and poetic folk tales on festivals and customs from China's ten most representative ethnic groups. Showcasing their courage, gentleness and indomitable will, these delightful stories allow readers to learn more about the distinct and charming characteristics of these ethnic groups. Recommended as parent-child reading by CCTV during the Dragon Boat Festival, this series has won the Most Beautiful Picture Book 2019 prize given by China Library Journal. It was also nominated for the top picture books prize in China for the Chinese Government Award.

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      • Trusted Partner
        Li Ethnic Group: Sing and Dancing on the Third Day of the Third Month
        August 2015

        Li Ethnic Group: Sing and Dancing on the Third Day of the Third Month

        by Bing Bo, Zheng Xiaojuan

        Festivals of Chinese Ethnic Groups was co-authored by China's well-beloved authors of children's literature including Fang Suzhen, Tang Sulan, Wang Yimei, and was illustrated by celebrated Chinese illustrators such as Cai Gao, Chen Yadan and Zhu Xunde. This series covers intriguing, outstanding and poetic folk tales on festivals and customs from China's ten most representative ethnic groups. Showcasing their courage, gentleness and indomitable will, these delightful stories allow readers to learn more about the distinct and charming characteristics of these ethnic groups. Recommended as parent-child reading by CCTV during the Dragon Boat Festival, this series has won the Most Beautiful Picture Book 2022 prize given by China Library Journal. It was also nominated for the top picture books prize in China for the Chinese Government Award.

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      • Trusted Partner
        Miao Ethnic Group:Hundreds of Thousands Flowers Bloom on the Eighth day of the Fourth Month
        August 2015

        Miao Ethnic Group:Hundreds of Thousands Flowers Bloom on the Eighth day of the Fourth Month

        by Wang Yimei, Liao Zhenghua

        Festivals of Chinese Ethnic Groups was co-authored by China's well-beloved authors of children's literature including Fang Suzhen, Tang Sulan, Wang Yimei, and was illustrated by celebrated Chinese illustrators such as Cai Gao, Chen Yadan and Zhu Xunde. This series covers intriguing, outstanding and poetic folk tales on festivals and customs from China's ten most representative ethnic groups. Showcasing their courage, gentleness and indomitable will, these delightful stories allow readers to learn more about the distinct and charming characteristics of these ethnic groups. Recommended as parent-child reading by CCTV during the Dragon Boat Festival, this series has won the Most Beautiful Picture Book 2024 prize given by China Library Journal. It was also nominated for the top picture books prize in China for the Chinese Government Award.

        More
      • Trusted Partner
        Festivals of Chinese Ethnic Groups·Dong; The King Lin Festival
        December 2020

        Festivals of Chinese Ethnic Groups·Dong; The King Lin Festival

        by Yan Xiangjun, Xuan Sen

        This book mainly describes the origin of the Dong ethnic group's King Lin Festival to commemorate the Dong's hero Lin Kuan. According to the legend, Lin Kuan was born with supernatural power. In order to resist the tyranny at that time, Lin Kuan called the poor and young people in the Dong village to revolt, but eventually died when he tried to protect his people. Lin Kuan became a hero of the Dong people. His story has been handed down by generations of the Dong people. Every year on the first day of June of the lunar calendar, the Dong people gather together to spend the “King Lin Festival”. This book also describes the various activities of the Dong’s King Lin Festival and introduces an overview of the Dong people in China.

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