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      • Trusted Partner
        2023

        German for Pharmaceutical Practice

        Communicate, research, present

        by Nadine Yvonne Sprecher, Annette Thomas, Annegret Lehmann and Anke Schichte. In collaboration with Christiane Schneider

        In the pharmacy, the staff communicate with customers, colleagues, the medical profession, sales representatives and nursing home staff. Pharmacy employees produce written information based on well-chosen sources and represent the pharmacy to the outside world through presentations, on social media, or with the help of flyers, posters and other promotional materials. All this presupposes the confident use of language, and is best trained in advance. Part A of this work provides assistance for the most diverse communicative requirements in the pharmacy. A short theoretical explanation is always followed by several tasks so that you can immediately put what you have learned into practice and try it out. The „Brief overview of grammar and language knowledge“ boxes point out linguistic stumbling blocks. Those who are not yet sure of the technical terms can make themselves fit in Part B. Here one learns how to conduct a good counselling interview according to the BAC guideline. Extensive lists of technical terms and their explanations suitable for everyday use – all arranged according to organ systems – contain the most important vocabulary for everyday pharmacy work. A totally practical German lesson!

      • Trusted Partner
        Business, Economics & Law
        December 2021

        Managing Staff Turnover

        by Häfner, Alexander; Truschel, Christina

        The long-term retention of top performers is of great economic relevance for companies. Unwanted staff turnover generates high costs in companies and is often accompanied by losses in terms of quality, customer satisfaction and productivity. In addition, it is becoming increasingly difficult to recruit good specialists and managers on the labor market.  Based on the current state of research, this book describes guidelines for the systematic analysis of reasons for staff turnover and provides practical recommendations for how to retain top performers (e.g., conducting retention interviews, designing attractive career paths). It also explains how classic HR tools, such as employee surveys or team meetings, can help prevent unwanted turnover. The topics presented range from the initial training, through discussions to clarify expectations, to exit interviews and typical problems encountered when implementing turnover management. Special emphasis is placed on the question of what both immediate superiors (e.g. team leaders) and those responsible for personnel and organizational development as well as the management can do to prevent unwanted staff turnover. Case studies from various industries (e.g. production, retail, care) round off this book. For:• professionals in leadership positions• HR managers• personnel and organizational developers• business consultants, coaches, and supervisors• personnel psychologists• students and teachers of industrial, business andorganizational psychology as well as businessadministration

      • Trusted Partner
        Humanities & Social Sciences
        July 2020

        Race talk

        Languages of racism and resistance in Neapolitan street markets

        by Antonia Lucia Dawes

        This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. Race talk is about language use as an anti-racist practice in multicultural city spaces. The book contends that attention to talk reveals the relations of domination and subordination in heterogeneous, ethnically diverse and multilingual contexts, while also helping us to understand how transcultural solidarity might be expressed. Drawing on original ethnographic research conducted on licensed and unlicensed market stalls in in heterogeneous, ethnically diverse and multilingual contexts, this book examines the centrality of multilingual talk to everyday struggles about difference, positionality and entitlement. In these street markets, Neapolitan street vendors work alongside documented and undocumented migrants from Bangladesh, China, Guinea Conakry, Mali, Nigeria and Senegal as part of an ambivalent, cooperative and unequal quest to survive and prosper. As austerity, anti-immigration politics and urban regeneration projects encroached upon the possibilities of street vending, talk across linguistic, cultural, national and religious boundaries underpinned the collective action of street vendors struggling to keep their markets open. The edginess of their multilingual organisation offered useful insights into the kinds of imaginaries that will be needed to overcome the politics of borders, nationalism and radical incommunicability.

      • Trusted Partner
        Humanities & Social Sciences
        August 2022

        The power of citizens and professionals in welfare encounters

        The influence of bureaucracy, market and psychology

        by Nanna Mik-Meyer

        This book is about power in welfare encounters. Present-day citizens are no longer the passive clients of the bureaucracy and welfare workers are no longer automatically the powerful party of the encounter. Instead, citizens are expected to engage in active, responsible and coproducing relationships with welfare workers. However, other factors impact these interactions; factors which often pull in different directions. Welfare encounters are thus influenced by bureaucratic principles and market values as well. Consequently, this book engages with both Weberian (bureaucracy) and Foucauldian (market values/NPM) studies when investigating the powerful welfare encounter. The book is targeted Academics, post-graduates, and undergraduates within sociology, anthropology and political science.

      • Trusted Partner
        Biology, life sciences
        May 2021

        Ten Steps to Building a Successful Veterinary Practice

        by Wendy Sneddon

        This book is a down to earth, practical guide which provides ten simple steps for success for anyone responsible for recruiting a winning veterinary practice team: whether they are recruiting employees and building their team, or changing culture and creating a supportive environment where employees are engaged and motivated. It is ideal for small business owners who can't afford to employ any human resource support.Intensely practical, it delivers key facts for veterinary staff starting out in business. The book:· Details how you can attract, recruit and retain the right people for a winning team· Guides you on creating a well organised, supportive practice in which employees can flourish· Provides you with a basic introduction to building a strategy and improving your marketing campaigns· Covers the basics of sound financial planning and how to win clients and increase your revenues· Looks at how to manage common pitfallsWith a wealth of practical templates and forms to use, this book adopts a straight-talking approach which will be welcomed by anyone starting their own veterinary practice. Table of contents 1: Step 1: WHY? 2: Step 2: Your First Time? 3: Step 3: Vision, Mission, Values and Culture 4: Step 4: How to Define What and Who You Need 5: Step 5: Recruitment and Induction 6: Step 6: Performance Management and Employee Engagement 7: Step 7: Employee Health and Wellbeing 8: Step 8: How to Build a Loyal Client Database and Marketing Your Practice 9: Step 9: Financial Management 10: Step 10: Three Key Strategies to Increase Your Revenue by 25%

      • Trusted Partner
        Literature & Literary Studies
        October 2002

        The Etruscan language

        An Introduction

        by Giuliano Bonfante, Larissa Bonfante

        A revised, updated and expanded edition of the first concise introduction to the study of the Etruscan language in English. The standard historical reference and a popular textbook for students of languages, linguistics, ancient civilization and Etruscan studies. Provides the best collection of Etruscan inscriptions and texts currently in print. A substantial archeological introduction sets language and inscriptions in their historical, geographical and cultural context. The overview of Etruscan grammar, the glossary and chapters on mythological figures all incorporate the latest scholarship and innovative discoveries. ;

      • Trusted Partner
      • Trusted Partner
        June 2016

        Language training for small moderators

        Children's Language Art Series Textbook

        by Guangzhou Aiyi Education and Training Institution

        This book is an extension of the "Children's Language Art Series Teaching Material-Language Skills Training for Little Hosts". Pinyin is added to facilitate learning and teaching. The teaching method is also more suitable for preschool children, through language training to exercise children's language expression ability. The book consists of two parts: basic knowledge and performance. Full color printing. The book core paper is 80 grams of Monken, which does not hurt the eyes.

      • Trusted Partner
        Mind, Body, Spirit

        Encounters with Living Language

        Surrendering to the Power of Words

        by Christina Donnell, PhD

        A riveting true-life adventure story, this book opens doorways into the hidden depths of human consciousness, revealing pathways to experience our world guided by deep insight. Donnell awakens readers to the intrinsic energy of language, where we can experience its multidimensional transmissions connecting us to the oneness that underlies all Life. Her discoveries, free of spiritual dogma, invites readers to explore how living language impacts dormant places waiting within them to come alive.

      • Trusted Partner

        BAIDI on the language of books

        by Baidi

        This book mainly collects 100 perceptive phrases of Mr. Whiteti's calligraphy creation and calligraphy art research in recent years. Each text is relatively independent, the text content is controlled within 300 words, and the whole book is controlled within 200P. The 32-open small folio is simple and hardbound, with elegant design and emphasis on the feel of reading. The book does not make long speeches, avoid obscure academic arguments, and attach relevant demonstration and illustrative pictures on the basis of the text content, graphic combination, concise and comprehensive, at a glance. To meet the reading and learning needs of calligraphy lovers, especially white base fans.

      • Trusted Partner
        Business, Economics & Law
        December 2017

        Tour Operators and Operations

        Development, Management and Responsibility

        by Jacqueline Holland, David Leslie

        With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.

      • Trusted Partner
      • Trusted Partner
        Sport & leisure industries
        April 1996

        Language of Tourism: A Sociolinguistic Perspective

        by Graham M S Dann

        Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.

      • Trusted Partner
        Literature & Literary Studies
        May 2023

        Creating character

        Theories of nature and nurture in Victorian sensation fiction

        by Helena Ifill

        This book explores the ways in which the two leading sensation authors of the 1860s, Mary Elizabeth Braddon and Wilkie Collins, engaged with nineteenth-century ideas about personality formation and the extent to which it can be influenced either by the subject or by others. Innovative readings of seven sensation novels explore how they employ and challenge Victorian theories of heredity, degeneration, inherent constitution, education, upbringing and social circumstance. Far from presenting a reductive depiction of 'nature' versus 'nurture', Braddon and Collins show the creation of character to be a complex interplay of internal and external factors. Drawing on material ranging from medical textbooks, to sociological treatises, to popular periodicals, Creating character shows how sensation authors situated themselves at the intersections of established and developing, conservative and radical, learned and sensationalist thought about how identity could be made and modified.

      • Trusted Partner
        2020

        History of the German Language

        A textbook for German studies; Part 1: Introduction, prehistory and history; Part 2: Old High German, Middle High German and Early New High German

        by Wilhelm Schmidt, Edited by Dr. Elisabeth Berner and Prof. Dr. Dr. h.c. Dr. h.c. Norbert Richard Wolf

        The 12th revised and updated version of the History of the German language – long regarded as an indispensable standard work for German Studies, has just been published. From now on, this comprehensive textbook on the history of the language is divided into two volumes. In addition to introducing questions about historical linguistics, the first volume provides a detailed account of the prehistory and history of German right up to the present day. Based on extensive source analyses, the focus is on aspects of culture and social history; only the chapters on the Indo-Germanic and Germanic language include key information about structural history. The second part contains concise, but readily understandable accounts of Old, Middle and Early New High German in terms of phonology, graphemics, morphology and syntax. Not only are synchronous descriptions given of the particular language period, but also the development of German language construction at all structural levels is explained. The association of grammatical synchrony and structural diachrony is a particular characteristic of this second part of Schmidt’s work on the history of language.

      • Trusted Partner
        Humanities & Social Sciences
        March 2017

        The language of empire

        Myths and metaphors of popular imperialism, 1880-1918

        by Robert Macdonald

        The debate about the Empire dealt in idealism and morality, and both sides employed the language of feeling, and frequently argued their case in dramatic terms. This book opposes two sides of the Empire, first, as it was presented to the public in Britain, and second, as it was experienced or imagined by its subjects abroad. British imperialism was nurtured by such upper middle-class institutions as the public schools, the wardrooms and officers' messes, and the conservative press. The attitudes of 1916 can best be recovered through a reconstruction of a poetics of popular imperialism. The case-study of Rhodesia demonstrates the almost instant application of myth and sign to a contemporary imperial crisis. Rudyard Kipling was acknowledged throughout the English-speaking world not only as a wonderful teller of stories but as the 'singer of Greater Britain', or, as 'the Laureate of Empire'. In the last two decades of the nineteenth century, the Empire gained a beachhead in the classroom, particularly in the coupling of geography and history. The Island Story underlined that stories of heroic soldiers and 'fights for the flag' were easier for teachers to present to children than lessons in morality, or abstractions about liberty and responsible government. The Education Act of 1870 had created a need for standard readers in schools; readers designed to teach boys and girls to be useful citizens. The Indian Mutiny was the supreme test of the imperial conscience, a measure of the morality of the 'master-nation'.

      • Trusted Partner
        October 2021

        Read the Password that Understands the Ability of Children's Emotional Language

        by DUAN Rong

        The book is the main line, and learn the results of the predecessors of predecessors. From the topic empirical research perspective, the kindergartens build, implement, and support strategies with the help of the inheritance of children's emotional language expression. In terms of content, the forefront and innovation are emphasized in the integration of professional theory and practice, and more researchers, education managers and early childhood education practitioners are highly paying attention to the healthy development of children's emotions, promoting children's emotions, social development. Help first-line teacher clear emotional language expression ability, understand the design process, organizational strategy and course implementation of emotional language activities, and provide reference and reference to teachers through rich practical cases.

      • Trusted Partner
        Literature & Literary Studies
        January 2021

        Language and imagination in the Gawain poems

        by J. Anderson

        This major new literary study offers a fresh view of the significance of the famous group of fourteenth-century poems, 'Pearl', 'Cleanness', 'Patience' and 'Sir Gawain and the Green Knight'. It is a comprehensive study which puts the poems themselves firmly at its centre, though it is always alert to relevant aspects of their literary and cultural context. John Anderson builds his discussions of the poems' ideas on an examination of the anonymous poet's superb Shakespeare-like language. He finds that the great fourteenth-century struggle, between religious and secular forces for control of men's minds, underlies all the poems. This title is the first in the new Manchester Medieval Literature series, which makes readability a priority. Accordingly, despite its wide range of reference and the radicalism of some of its leading ideas, this book is written in a jargon-free style designed to appeal to specialist, non-specialist and student readers alike.

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