Business, Economics & Law
Description
Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience.With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour. Suitable for researchers and students of tourism and tourism management related subjects.
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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
Author Biography
Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey and currently affiliated as a Visiting Professor at The Hong Kong Polytechnic University Hong Kong. He holds both Master's and Ph.D. degrees in tourism management. His research focuses on consumer behaviour, benchmarking, destination management and marketing, and Mediterranean tourism. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research. Kozak s Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey. He gained both his Master's and Ph.D. degrees in the area of tourism management. His research activities focus on tourism marketing and bibliometrics. He is the Editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.
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Copyright © 2016 CAB International
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View all titlesBibliographic Information
- Publisher CAB International
- Orginal LanguageEnglish
- ISBN/Identifier 9781780648125
- Publication Country or regionUnited Kingdom
- FormatHardback
- Primary Price 85 GBP
- Pages198
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Original Language TitleEnglish
- Copyright Year2016
- Dimensions244x172 mm
- Illustration20 diagrams
