Business, Economics & Law
Description
The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.
This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.
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Author Biography
Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University’s Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.
Emerald Publishing Ltd.
Emerald Publishing was founded in 1967 to champion new ideas that would advance the research and practice of business and management. Today, we continue to nurture fresh thinking in applied fields where we feel we can make a real difference, now also including health and social care, education and engineering.
View all titlesBibliographic Information
- ISBN/Identifier 9781839827334
- Publication Country or regionUnited Kingdom
- FormatHardback
- Primary Price 19.95 USD
- Pages424
- Publish StatusPublished
- Copyright Year2020
- Dimensions229 x 152 mm
- SeriesAmerican Marketing Association
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