Praise for the previous edition: 'To write a good textbook is only possible with pedagogic sensitivity, significant educational experiences, and research practice. This book is evidence that the editors possess all three qualifications. A student-friendly publication introducing plenty of examples and case studies (and) encouraging students to acquire the skills needed... this book (is) a winner.' Annals of Tourism Research 39(3), 2012. Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. This new edition includes: - new and expanded material on visual research methods, nonparametric tests and sampling to encompass growing areas of research interest; - pedagogical features and extra citations to create a cohesive learning experience for students; and - numerous examples from tourism and recreation literature in every chapter, tying theory into scenarios students could face in their careers. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries. ; A new edition of a proven textbook, this title covers the measurement of variables, questionnaire design, evaluation methods, writing proposals, cross-cultural research, and the use of new technologies. Featuring pedagogical features throughout, it introduces students to the vital skills they will need to succeed. ;

• PART I: An Overview of Leisure, Recreation and Tourism Research
• 1: Research Methods for Leisure, Recreation and Tourism
• PART II: ABCs of Leisure, Recreation and Tourism Research
• 2: Leisure, Recreation and Tourism Research Design
• 3: Finding and Summarizing Research Literature
• 4: Measurement of Variables
• 5: Proposal Writing
• PART III: Research Methods and Data Collection
• 6: Survey Research: Sampling and Questionnaire Design
• 7: Qualitative Research in Leisure, Recreation and Tourism
• 8: Grounded Theory Methodology in Research
• 9: Evaluation Research Methods in Leisure, Recreation and Tourism Research
• 10: Experimental Research
• 11: Cross-cultural and Visual Research: Issues and Concerns
• PART IV: Analysing the Data and Testing Hypotheses
• 12: Summarizing Data
• 13: Inferential Analysis of Data
• 14: Relationship Analysis: t-Tests, Analysis of Variance, Cross Tabulations and Non-parametric Tests
• 15: Describing Linear Bivariate Relationships: Correlation Analysis
• 16: Factor Analytical Procedure and Scale Reliability
• PART V: Research Write Ups: Reporting the Results
• 17: Communicating Research Results