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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
Author Biography
Dr Ahmad Jamal is actively involved in conducting academic research in marketing related areas. He has considerable experience in teaching and research and has established a significant reputation nationally and internationally within my area of specialism. Jamal's areas of research include consumer behaviour, ethnic marketing, branding and applications of self-concept. Jamal has published widely in acclaimed academic journals, and has reviewed for a number of academic journals including the European Journal of Marketing, Journal of Strategic Marketing, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services and Journal of Global Business Advancement.; ;
CABI (CAB International)
CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.
View all titlesBibliographic Information
- Publisher CAB International
- Publication Date December 2018
- Orginal LanguageEnglish
- ISBN/Identifier 9781786394132 / 1786394138
- Publication Country or regionUnited Kingdom
- FormatHardback
- Primary Price 95 GBP
- Pages240
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2018
- Dimensions244 X 172 mm
- SeriesCABI Religious Tourism and Pilgrimage Series
- Reference Code4251
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